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Is Submitting Articles To Multiple Publishers OK With Google?
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Here’s a question I received from a reader:

I’m concerned that Google and other search engines will regard submitting articles to multiple sites as objectionable–what are the SEO benefits of article marketing, and is there a benefit to submitting articles to publishers on more than one site?

Great question–From a search engine’s point of view, placing articles automatically all over the net is not much different whether done automatically or manually. Even when done automatically within a short time frame, the articles can take a while to appear as sites approve and publish the articles in question.

However at, we do offer a tool called ArticleTrickleâ„¢ that allows your article to be “trickled” out to our publishing network over the course of a period of time that you specify (30 days, 60 days, or 90 days), rather than all on the same day. This makes your article submissions look more natural in a search engine’s eyes.

I also wanted to clarify that article submissions are not some sort of underhanded marketing tactic – article submissions simply involve sharing (or syndicating) content legitimately with other sites on the web who wish to publish it. Press releases work in a similar way, and a whole load of other online content is syndicated too, not just article submissions.

While the search engines don’t see it as a problem if sites contain the same or similar content to other sites (it’s simply not valued as highly as content that’s completely unique to a particular website), this doesn’t mean that they want to show their users the same article on a ton of different sites in the search results; they want to show a variety of different content that may be helpful to the user.

So they do recognize content that appears on a number of different sites, but that doesn’t mean they penalize sites because of it. Syndicated content plays a big part on the web and how the web works (eg. RSS provides an easy method to spread syndicated content).

The issue of duplicate content is not really to do with syndicated content, and is much more to do with an individual website that has multiple pages all showing the same or very similar information, which is a very different issue – this is viewed more negatively by Google and can be penalized accordingly. The two are often confused.

Creating More Unique Articles

As stated above, content that’s the same across multiple websites isn’t valued as highly as unique content. Google tends to credit what they perceive as the ‘originating’ website of that content, which is maybe the first website they spider that contains the content – although often if they find a more ‘authoritative’ site containing the content, that will trump it.

To give your articles more value online, and increase the value of the backlinks you receive, offers a very powerful tool (ArticleLeverageâ„¢) that allows you to create multiple variations for your articles – i.e. you can leverage more value out of your articles. We actually offer two versions of the tool.

With our standard ArticleLeverageâ„¢ system, you can provide as many variations as you like to your title, your introductory paragraph, and your resource box(es), and you can choose to provide a variation to as many sentences or paragraphs in your article as you like too. The more variations you provide for each element, the more each distributed version of your article will differ from other versions of the same article.

Gold Level members can also use our Advanced ArticleLeverageâ„¢ system, which allows you to include spinner syntax in your articles to create article variations.

Using either of these tools can mean the publishers in our distribution network will potentially each receive a unique, quality, perfectly legitimate version of your article.

What Are The SEO Benefits Of Doing Article Marketing?

There are multiple benefits to doing article marketing. The biggest one is the potential increase of search engine ranking for your website for specific keywords associated with your niche. Everyone wants to rank #1 in Google or as close to #1 as they can get for their main keywords — as you know, websites that rank higher in the search engines get more website visitors.

For all the recent hoohah about the Google’s Penguin and Panda updates, and the misconceptions they created, article marketing remains a valuable if not central part of any SEO and link building strategy (including our own) and it continues to work powerfully to increase the visibility of websites, and their rankings.

But apart from the SEO benefits, you also get the long-term benefit of the articles appearing on different websites. When people find your article on a site, then they can click the link in your resource box and be taken to your website (you also begin to build up authority and credibility within a niche). So, article marketing allows you to increase traffic in two ways– directly through the articles themselves, and more significantly through search engine searches.

Related Resources:

For more info on how ArticleLeverageâ„¢ works, please see these resources:

Standard ArticleLeverageâ„¢: How Does It Work?

Advanced ArticleLeverageâ„¢: How To Spin Articles

For your question about the benefit of having your articles appear on multiple websites, please check out this resource:

Is There Any Benefit To Having Your Article Published On A Smaller Website?

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

3 Responses to “Is Submitting Articles To Multiple Publishers OK With Google?”

  1. Neil says:

    Hi Steve,

    I think this video cast from Google themseleves explains their standpoint on article marketing. Why do they not see it as that effecive?

  2. Steve Shaw says:

    Hi Neil,

    Matt Cutts talks here about the sites articles are typically published on as generally being low quality, and the articles themselves as often low quality, and this translates into the links received as also of being generally low quality, and this leads to his opinion of article marketing as not being too effective, and not a great value-add to the internet.

    However, that belies the results we get with article marketing, and our clients get with it too. If you start focusing on the quality of the article (actually trying to add value for the reader, rather than just getting any content out there for the sake of a link), and get it to some of the higher quality article directories, as well as directly to other kinds of websites like blogs … all of which we do here at … there’s no doubt it becomes very effective. And why not, when you’re adding proper value to the web through quality informative articles, rather than the nonsensical garbage that used to be more common and probably lies more at the root of Matt Cutt’s comments here (the video goes back to early 2011).

    You’ve got to remember for one thing that article directories receive thousands … often tens of thousands … of visitors a day, and by having your articles on those sites, you cream off some of that traffic.

    And coupled with using tools like our ArticleLeverageâ„¢ technology, you end up with lots of different versions of an article on lots of different sites, with potentially higher value links heading back to your site.

    Hope that helps,

  3. Article Writing is very effective. I only get my traffic solely from writing articles and submitting them manually to article directories. But not just article directories. I write a good 500 word article then send to other 10 top article directories. I write at least 5 unique articles only for I do this repeatedly until I reached 200 articles in Ezinearticles. I see my daily hits jumped from 0 – 500 daily. I’m actually planning to increase more of my articles to increase my hits.

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