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Article Marketing Tips Keywords Tutorial: Lesson 2, Main Keywords and Long-Tail Keywords
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There are two types of keywords you need to know about...

We’re in the second session of our Keywords Tutorial, and we’ll be picking up where we left off last time. By now you’ve learned some basic information about two different types of keywords: main keywords and long-tail keywords.

Let’s take a closer look at each of these keyword types in turn in a bit more depth, and then we’ll look at how to find them for your own niche.

Main keywords: Where The Gold Is

These keywords are usually 2-3 words long and competitive.

When I say “competitive” I meaning there is a high demand for the keyword in question with lots of people searching for the keywords (who are all potential visitors to your website). On top of that there is also a high supply of websites listed in the SERPs, and for those of you who don’t know, SERPs means search engine results pages or what a search engine like Google displays to you when you a do a search. SERPs is basically a list of suitable websites in response to the search that you’re doing.

Main keywords are important for your business simply because in terms of traffic levels, this is where the gold is.

However, the traffic levels are attractive for other businesses too, and because of the large number of sites that are often competing for the keyword in question, it can take longer to rank highly for them, simply because there are more sites you need to get past to get to the head of the queue.

(By the way, when I say “high ranking” I mean a page one listing on Google. Â I tend to focus on Google, as they continue to have the largest share of the search markets. In other words, more people use Google than any other search engine.)

Getting A High Website Ranking: It’s Easier Than You Think

Now this might come to you as a surprise but with article marketing, as long as you have some other factors in place too (and I describe them in depth in my Free Sustainable Traffic Report which is available at the bottom of this post)  such as your site being genuinely about the keywords that you’re trying to rank well for,  offering your visitors excellent value, and being appropriately optimized, it’s actually easier than you think to get a page one listing on Google, even for highly competitive keywords.

And remember, we’re talking getting a high ranking for not just one keyword but for several keywords at a time. For niches I work in, I’m right there at the entrance to the goldmine as it were, ranked well on page one if not the #1 spot across multiple keyword phrases. You want to be looking for similar gold in your own niche, and that’s what I’ll be helping you to do with the information in this Keywords Tutorial over the next few weeks.

How Many Main Keywords Are You Looking For?

When you do your research (and we’ll look at how to do that in more depth shortly), you’ll generally want to find between 5 and 10 of these main keywords.

Long-Tail Keywords: Getting Individual Articles Ranked

Long-tail keywords, on the other hand, are keywords that are usually 3-8 words long with less potential traffic, so there are fewer people searching for these keywords and lower numbers of competing web pages.

Because there is less competition, it’s generally easier to get individual articles ranked for the keyword in question, when the article has been properly optimized for the keyword.

There is lower traffic for each long-tail keyword, but by getting a number of articles in circulation, the traffic adds up over time and starts to become more significant.

What Are Your Target Readers Searching For?

Effectively, what you are doing here is discovering the information that people are searching for. For example, many people are searching for how to do something and then you meet that need with an article. In that way, you are attracting people with an interest in your niche to you, your website and your business.

Of course your articles do not all have to be determined by specific long-tail keywords but it is a good idea to keep keyword research in mind.

Firstly, it can help you determine what to write about and secondly, you might as well take advantage of the traffic available for long-tail keywords if you’re creating the content anyway. Sometimes in fact, a minor tweak in a keyword in an article that you were going to write about anyway can make all the difference. For example, the difference can be between tens of searches month versus hundreds of searches a month, and often the competition levels will be similar despite the huge difference in potential traffic.

How Many Long-Tail Keywords Are You Looking For?

In doing your research for long-tail keywords, you are generally looking to find at least 20 such keywords. Before we look at how to use each set of keywords, let’s firstly go into how to actually do keyword research.

We’ll be picking up with this topic next time…

For now though–do you have any questions on what we’ve covered so far?

Related Resources

This is where you can find all 6 parts of this keywords tutorial series.

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

2 Responses to “Article Marketing Tips Keywords Tutorial: Lesson 2, Main Keywords and Long-Tail Keywords”

  1. April Storm says:

    Content is certainly king. Excellent tips and insights on article marketing.

  2. Kofi Hagan says:

    Ignorance cannot be bliss. It is lostness.

    I had a complete misunderstanding of key words. Thanks for a clear instructive article.

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