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Links And Article Submission Content: Why They Should Be For The Same Target Market
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Most people who are learning how to submit articles know that there is some connection between article marketing and building links for their website. Even if it’s not clear how that’s done or what the benefit is, most likely you know that “links” mean something big when it comes to article marketing.

You may have wondered though, “Does it even matter what type of content I write if I’m just trying to build links?”

I get that question on a regular basis, and I’d like to give you the answer here…

Why Should Links And Article Submission Content Be For The Same Target Market?

Here are some facts to ponder before we progress:

  • Your articles are a means of building links to your website. The increase of links can help your search engine rankings for the keywords associated with your website. The higher your website is ranked, the more traffic it will receive.
  • But that’s not all–your articles are also a tool for funneling traffic to your website. People who are reading your articles can click the link in your resource box and go to your website.
  • Article marketing builds traffic to your website in two ways–you can get traffic from the articles themselves and also traffic from search engines.
  • When we talk about links and article submission content, we’re referring to the links in your resource box, and those links should always go to the pages on your website.

Your Article Content Should Serve Your Target Readers.

Imagine what happens after you submit your article. Your article appears on various websites online, and people will be reading your article to get the information that it provides.

If a person reads your article and finds it helpful, he or she will then look at your resource box for more information about the author and this topic that the reader is interested in.

The reader clicks the link in your resource box and is taken to your website. Because your website offers additional information on a topic related to the article, the reader is greatly helped by looking around your site. Maybe he signs up for your newsletter or subscribes to your blog content. Maybe he purchases one of your products or contacts you for more information about your service.

This is the way that things should work–your article is the first line of contact between you and your target market.

The Disconnect

But this process only works and makes sense if the article is on the same general topic as your website. If your article is about the Star Wars movies, the readers that you will attract will be interested in that topic. But what if you’re writing about Star Wars, and your website is really about designer handbags?

In that case, there will be a disconnect–the topic that lured the reader in is not the topic of your website, and the reader has no reason to pursue things further by visiting your site.

The Topic Of Your Article Gives Context To The Links

If your article and the website you’re linking to are not related in topic, then not only will the reader be confused, but search engines will be as well.

The significance of that link in your resource box is increased by the context in which it is found – i.e. you’re writing about your niche in the article, and then linking to a site that is within the same niche.

This is a more significant link than if your article is about Star Wars, and then you link to a site in the resource box that is about designer handbags. In that case, the link would be out of context and would not make a lot of sense to Google.

Your Homework:

  • Formulate your article topics based on the topic of your website, so that your articles are written for the same target market as your website.

It does matter that the article is on the same general topic as the website that is being linked to in the resource box (your website). The topic of your article gives context to the link to your website. A link coming from a web page about designer handbags, for example, and going to a website about designer handbags gives good context to the link.

There’s also your readers to think about–always write for your target market. Your target market should find your article helpful, and that will make it more likely that they will click the link in your resource box.


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


2 Responses to “Links And Article Submission Content: Why They Should Be For The Same Target Market”

  1. [...] Team Strong Future International – Focusing On Your Ultimate Goals Of Online Business SuccessLinks And Article Submission Content: Why They Should Be For The Same Target MarketAdbloggers Team Strong Future International – Focusing On Your Ultimate Goals Of Online Business [...]

  2. Brian says:

    Hi, Steve,
    The information provided here is absolutely pricless, to say the least !
    I will be using this info when i am confidant enough to write my own articles.

    At the moment I am outsourcing articles but will certainly be returning
    to check out these amazingly helpful topics and links.

    Thanks a million,
    Brian.

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