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Local Business Article Marketing: How To Market A Local Business With Free Reprint Articles (It May Surprise You!)
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Over the last few posts we’ve been addressing a question I received from a local business owner who had created a website only to find that it wasn’t receiving any search traffic.

The problem was that when his potential customers did searches, the pages of his website were not showing up in the results pages. He wanted to know a cost effective way to get the pages of his local business website listed on Google’s front page.

If you haven’t already, I’d like to direct you to read the previous two posts (I’ll give links to those at the end of this post), because we’ve been building upon this idea of what is actually going on when you market your website and how that influences where the pages of your site show up in search engine rankings.

The person who originally asked the question wanted a marketing tool that would help his site get on Google’s front page without spending a bundle, and I recommended article marketing. Assuming you approach it in the right way, the results are reliable, and you get to be actively involved in marketing your own site.

As I was telling you previously, it’s no longer so effective to only submit articles to article directories, which is why (for our Gold Level) we also publish member content on a network of third-party owned blogs, which can build up some powerful in-bound links to your site, and help to give you a well-balanced link profile.

How do you actually do the article marketing though, if you are marketing a local business website?

Local Businesses Do It Differently

There is a special consideration when marketing a local website in that you want to attract customers to your website who are looking for a business in your geographic location.

Other types of businesses are happy to attract traffic from people all over the country or the world–imagine how an online business like Amazon.com works. They have customers all over the place, so they don’t need to zero in on attracting people from a specific city. Local businesses do though.

When marketing a business, you’ll do what is called “keyword research”. This is when you figure out what your potential customers are typing into Google to reach sites such as yours. When doing Article Marketing, you’ll come up with two different lists of keywords.

Your Main Keyword Phrases

Main keywords are the phrases that you’d like the pages on your website to rank highly for. For a local business owner, your location would also be a part of these keyword phrases.

In the case of the person who originally asked the question we’ve been covering for the last few weeks, he had a carpet cleaning business in Houston, TX. Now, I would imagine that when this business owner does his keyword research (and I’ll give you a link to a tutorial that teaches how to do that at the end of this post) that he comes up with phrases like:

  • carpet cleaning houston
  • houston carpet cleaning
  • carpet cleaning in houston tx
  • rug cleaning houston
  • etc…

This set of keywords is different than keywords that a non-local website would have because there is obviously a geographic location involved.

For the local business owner, the temptation is to try to use these location specific keyword terms in the title and article body, thinking that that’s how to draw readers in a certain city to your site.

Actually though, when doing article marketing, the local business owner will not use these main keywords in the article itself–he will instead use them in the resource box area. This is the way that he will let Google know what his website is about, which in turn will assist Google in properly ranking the pages on his site.

Writing About General Information

One thing to keep in mind about free reprint articles is unless the article truly contains information that is unique to a specific location that would not apply to any other locations, the author cannot mention that location in the title or article body.

For example, a person would not write an article called “How To Clean Carpet Stains In Houston”, as the information being provided would also apply to cleaning carpet stains in Austin, Dallas, New Orleans, New York City, and pretty much any other city in the world.

Generally speaking, the only types of articles where you can specify a location in the title and article body are travel articles, where giving a location is natural and appropriate. Other types of articles that are on more general topics that are not associated with a location (such as how to clean stains out of a carpet) should not mention a location in the article itself.

So, what do you do with your location specific keyword phrases?

You use them in the resource box that accompanies the article.

What Should You Write The Article About?

Write about more general educational information associated with your niche, such as “How To Clean Carpet Stains”. This brings us to our second type of keyword: Long Tail Keywords.

Long tail keywords are usually 3-8 words long and offer less traffic potential than main keywords. However, they usually have less competition, so it can be easier to get a web page ranked high for long tail keyword terms than for main ones.

Here’s something that a lot of people don’t know:

Your main keywords (the ones that are specific to your location, in the case of a local business owner) serve the purpose of getting a higher ranking for the pages on your website.

Your long tail keyword terms serve the purpose of getting higher rankings for your articles.

I know that’s a lot of information–any questions?

Related Resources:

You’ve just read part 3 of a 3 part series. Here are the other parts in the series:

Part 1: Site Not Showing Up In Google? Market Your Website To Get A Higher Ranking (And More Traffic)

Part 2: How Can You Get Your Local Business On Page One? (Without Spending A Fortune)

And if you’re not sure how to do keyword research, here’s a resource that will help:

Keyword Research Tutorial

And, for more information about how to do local business article marketing, see this post:

How To Submit Articles For A Local Business

And here is sort of a catalog of information on local business article marketing:

A Beginner’s Guide To Local Business Article Marketing


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


4 Responses to “Local Business Article Marketing: How To Market A Local Business With Free Reprint Articles (It May Surprise You!)”

  1. You have so much on your blog…. can you write about or point me to a post on how to overcome stiff competition to get up top of Google? I have an anxiety web site that is loaded with good content about the topic. I also had a previous site on the same topic that was not getting near the traffic I would expect for a site that was started in 1998 and loaded with anxiety-related content for its final 6-8 years.

    I’m not sure what I could have been doing wrong – or less effecitvely than I could. I was under the suspicion that the site had somehow gained a bad reputation with Google which is why I dropped the site. I figured I could have done something wrong with keywords or poor site design, as that was when people said “load your site with keywords”.

    I wasn’t doing article marketing all that time, only in the past few years. My newer site, now about 3 years old, is in the same boat although things were picking up when I started using your service. Still not great though. Any suggestions? I know keyword choice is a biggie, but I also heard that Google no longer weighs them as they once did.

    I’m not sure what to ask you, but hopefully you can find a secret need hidden in my post. :)

    Sylvia

  2. Steve Shaw says:

    Hi Sylvia,

    Thanks so much for your excellent question. At least you’ve covered the most important part–having a site with excellent content on it! Now, you just need to market your site. I know that marketing your site can be confusing, and I’d like to help. I’ve found your account with us, and I’ll take a good look at your article marketing efforts with us so far as soon as I can, but in the meantime, I just want to be sure that you are doing some basic but necessary things:

    1 – Consistency is key: For optimum results, we recommend submitting 8 articles a month over the long term for each website that you’re marketing. So, if you have on site on anxiety and one on dog training, then each one of those sites would have 8 articles written for them a month. I know it can take some time to build up to that number of articles, especially if you have more than one site, but consistent article submissions really do make a difference.

    From quickly looking at your article list and the dates of the submissions, this might be an area where you can make a big impact by starting to submit 8 articles a month consistently over the long term.

    2 – Have you done keyword research and identified main keywords and long-tail ones? If not, then the post on this page can help you get started with that.

    3 – I wouldn’t “load your site” or your articles with keywords–you always want your usage of keyword terms to sound natural and be in context with the content on the page. So, there’s no need to pepper your site or content with keywords, but you should put them in some crucial places:

    *Your title–working them in in a natural and grammatically correct fashion. Ideally the keywords would be towards the front of the title. This is where your long-tail keywords go, as that will be the subject of the article.

    *Your HTML resource box–that is where you’ll include a link that uses one of your main keywords as the anchor text for the link to your website. Be sure to alternate which main keywords you use, going through a list of 10 or so main keywords.

    I think you’re off to a great start–you’ve got the ball rolling by starting to write some articles and you have sites with great content. But you’re right–there are some areas where there is opportunity for improvement. I’d like to address your question in more detail in an upcoming post.

    Hope this helps a little bit in the meantime!

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