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Local Business Article Marketing: How To Use Keywords In Articles
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Here’s a question I received recently from a person with a local business:

I am writing articles about carpet cleaning, upholstery cleaning and rug cleaning which I am submitting through My business  is a carpet cleaning business based in Brooklyn, NY. When I submit articles should I include my location specific keywords to help my site get ranked better?  In other words should locally based keywords play a big part  in my SEO and rankings efforts–will they help? Or would a combination of more general and local keywords be the best answer? Is using long tail keywords a good strategy as well?

What a great question–I’m happy to help you with this.

Main Keywords

When marketing your site, you’ll have two types of keywords–main keywords and long tail keywords. The main keywords are the ones you want your website to rank highly for. The long tail words are the one you want the article to rank for.

The main keywords are shorter and more competitive. These main keywords are what you will use as anchor text in the resource box to link back to your site. You’ll do your keyword research and determine the words that you want to be associated with your website.

In your case, those main keywords will be location specific, since you are wanting your website to show up in searches where people are wanting a carpet cleaner in Brooklyn (rather than a carpet cleaner in any other part of the world). You should have about 10 of these main keywords that you want your website to rank highly for. Please be sure to alternate your main keyword phrases as anchor text in your resource box, rather than using the same ones repeatedly.

These main keywords will not be used in the article title or body, but rather in the resource box as anchor text for the link to your site.

Long-tail Keywords

The long-tail keyword phrases are good for determining the subject matter of your articles. They are usually 3-8 words long with less potential traffic than main keywords, so there are fewer people searching for these keywords and lower numbers of competing web pages.

Because there is less competition, it’s generally easier to get individual articles ranked for the keyword in question, when the article has been properly optimized for the keyword. There is lower traffic for each long-tail keyword, but by getting a number of articles in circulation, the traffic adds up over time and starts to become more significant.

Your long-tail keywords will not mention your location. Only in the main keywords will you mention your location (of course that’s only if you have a local business).

In doing your research for long-tail keywords, you are generally looking to find at least 20 such keywords. You then write your articles around (or based on) each of those keywords. Â Long-tail keywords also often make great titles just as they are or with a little tweaking.

Go through your list once, and then cycle back around again and again so that you’re submitting 8 articles a month on a consistent basis.

You may have noticed that there is a Keywords field on the article submission page, and you may be wondering which of your keywords to use there–the main keyword phrase(s) or the long-tail keyword phrase. I would advise you to use the long-tail keyword that your article is written around.

The keywords you type in are used on many sites where some keywords are wanted for the meta keywords tags for the page where the article is published. In plain English, meta keyword tags are a technical thing that may help Google and the other search engines determine what your article is about, although much less attention is paid to them nowadays than in years gone by – other factors tend to have far more influence. Additionally though, the keywords also help search functions on some article directories, and so may help your articles get found more often by your target readership.

Many publishers will use the keyword information you provide when they’re creating the URL for the web page where your article sits. Having your keywords in the URL makes it easier for Google to establish what the page is about and adds to the keyword power of the web page where your article is published.

So, in the keywords field on the article submission page, be sure to include the long-tail keyword that your article is written around. You are allowed to include more keywords if you like, but it’s not required. In your case I might just stick with that long-tail keyword phrase since you’re trying to draw attention to the article for that phrase.

Here is a resource on our blog that you may find helpful:

How To Use Keywords In Your Article Submissions

I hope this helps–if you have any other questions, please let me know.

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

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