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Mythbusting: When Marketing With Articles, The Only Type Of Links That Count Are Anchor Text Links
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This is the first time I’ve received this question from anyone, but it is definitely an article marketing myth, so I thought I’d include it in this series.

Myth: I have been told by a SEO guy that for article submissions to have link value for search engines, they should include inlinks in the text body using keywords to our site. It can be one or two keyword links but this is what gives the article link value. Is this true?

Myth Debunked

Interesting question.

The question implies that without having links to your site in the article body itself (rather than or in addition to the resource box), article submissions have little or no value, and therefore you shouldn’t even bother.

However, this isn’t borne out in our own testing or results or those of our clients. Article submissions continue to have a significant impact on search engine rankings, and remain one of the most effective ways to rapidly build up incoming links to your website.

For example, a client I worked closely with recently went from a very poor natural search engine placement to having several page one positions for important keywords in the space of just three months, using a simple combination of basic internal SEO (optimizing pages and
so on) and doing article submissions through

Do All Links Have The Same Value?

It’s fairly obvious that certain types of links have more value than others.

For example, linking specific keywords from your resource box to your site can have a lot more value than a straightforward URL link, simply because it helps to tell Google what your site is about (just be sure to vary what you’re linking back with so that it looks natural and
non-manipulative … if it looks unnatural, it’s going to raise a red flag).

Using technology like our ArticleLeverage system means each page publishing your article will have a different version of the same article, and therefore the page will have more value in Google’s eyes, adding further to the value of the link(s) on that page.

Why did my SEO guy tell me that I had to link to my site from the article body?

Here’s where that faulty logic probably originated:

It would be reasonable to suggest that Google places value on a link according to where the link is placed on a page. So a link in say the margin of a page or in the page footer, and possibly repeated on various pages of a website, wouldn’t have as much value as a link placed within the main body of text on a page. This is probably what some misguided SEO ‘specialists’ are basing their opinion on.

What they are not considering is that when an article is published, the resource box containing the link is usually placed with the article and for all intents and purposes is part of the main body of text on a page, albeit towards the end, and therefore the link value is not negated. On some sites, it’s even published before the main body of the article.

However, while obviously not having direct access into Google’s ranking algorithm, it would also be reasonable to suggest that a link appearing higher up the body of text, eg. within the first two or three paragraphs, may have more value than a link appearing towards the end.

After all, keywords appearing higher up a page tend to have higher value than if they appear lower down.

A New Development…

I can’t reveal much now, but in the autumn 2010, will be releasing some powerful new (and dare I say it, revolutionary) technology that plays directly into that idea, in combination with more traditional article marketing … I’ll keep you informed via this blog, so stay tuned!

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

2 Responses to “Mythbusting: When Marketing With Articles, The Only Type Of Links That Count Are Anchor Text Links”

  1. Hello Steve, What a great article. I had heard this but you confirm it in a very understandable fashion. Actually I heard that links above the source harm more than help. Thanks, Andrew Gallop

  2. Great information Steve. I know from experience that what you are saying is absolutely true. I just started promoting my website and started with article marketing. With no direct links in the body of the article, only in the resource box I am seeing traffic, albeit a small amount, from only two articles. This is very encouraging as I have many more articles in queue. Thanks for sharing your knowledge.

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