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Marketing With Articles: The Different Parts of an Article
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If you are new to marketing with articles, I know writing your first article can be intimidating.

Perhaps it has been a while since you have written anything that other people would be reading, or maybe you have never written an article in your life.

It really helps to break things down into parts–Let’s start at the beginning:

Part 1: Your Title

This is your big chance to grab a potential reader’s attention, so the title is extremely important.

Here are some tips on creating a successful article headline.

Part 2: Your Introduction

Your title piqued your reader’s interest enough to give your article a first glance, and the first few lines of your article determine whether the reader will keep on reading or move on to the next piece of content.

Some tips for intros:

  • Get to the point quickly–what is this article about?
  • Lure the reader in. Maybe you will begin your introductory paragraph with a question that hits to the heart of what your article is about. For example, I might have started this article off saying, “So, you’d like to start doing article marketing. Are you wondering how to get started writing your first article?”
  • Give the reader a summary of what you will teach them in the article. No need to go into details, but the reader will appreciate a general overview of what is covered in the article.

Part 3: Supporting content (aka: the article body)

This is the ‘meat’ of your article. You have introduced your topic with a short paragraph or two, and now you are ready to dive into your argument.

  • If your article is teaching someone to do something, try to organize your article body into clearly defined steps (Step 1, Step 2, etc).
  • Your supporting content should convey a particular series of points. Do not ramble–just get straight to the point. Creating an article outline is helpful in keeping your writing on track.
  • Use short paragraphs in your article. Why? Short paragraphs are easier to read.
  • Try to incorporate bullet points in your article. Online readers really appreciate an article that has all of the information clearly displayed. Bullet points make it super easy for readers to grasp your most important points. Here is more information about how to appropriately incorporate bullet points in your article.
  • See this resource for more ways to make your online articles easier to read.

Part 4: The Conclusion

The poor conclusion–sometimes this is just left off completely in some articles, and other times it’s just a sentence that is absentmindedly slapped on at the last minute. The conclusion offers a prime opportunity to engage the reader, spur them to action, and perhaps seek more information in your resource box, so spend some time on it!

Some ideas for your conclusion:

  • The conclusion should be a wrap-up of what you’ve just taught in your article.
  • The conclusion can be used to encourage the reader to use the information in his real life. You can include a “call to action” in your conclusion.
  • The conclusion can end with a question that makes the reader think or invites the reader to explore this issue further.

Part 5: The Short Description

The short description (article summary) is just a few sentences about what your article is about. Depending on how you’ve written your introductory paragraph, you may be able to use it as your short description.

The short description will appear underneath your title in the article directories. It can also appear in Google’s results lists. People will read your short description to determine whether they want to read your article, so it is very important. Here are some tips for writing a successful short description.

Part 6: The Author Bio (resource box)

Your resource box (author bio) is the one place where you can talk about yourself, your business, your products, and also give a link to your website. You will want to spend some serious thought on the phrasing of your author bio. Here is more information on how to craft a strong resource box.

Your Homework Assignment

Writing an article is much easier when you break it down into parts. If you’re not sure how to get started with your first article, start with Part 1 and work your way down.

Your assignment this week–write an article paying particular attention to each of these parts. Each part is important, so resist the urge to ‘phone in’ your work on any of these elements. Particularly, pay special attention to your resource box and your title.

Your ultimate goal is to create a highly readable article that offers helpful information to your target readers.


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


3 Responses to “Marketing With Articles: The Different Parts of an Article”

  1. Nathan says:

    Thanks for these articles, they are very informative for a beginner like me! :)

  2. DatTroll says:

    Thanks for the help :D

  3. [...] alleviating some of your fears. You should also take a look at this resource that details the different parts of a free reprint article. Once you break the article down into parts, it gets easier to imagine yourself actually writing [...]

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