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Marketing With Articles: How To Cultivate Expertise In Your Field
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Some time ago I received this thought provoking question from a reader:

I know you are supposed to show your expertise in your articles, but at what point can a person really consider themselves an expert in their field? I have seen people in various niches advertising courses that would take you from beginner to expert in a matter of weeks–is that really possible? What makes someone an “expert”?

We began by discussing this question in a previous post (see the link at the end of this post). In my opinion, I think that an expert does not have to know everything about his niche (no one does), he just needs to have the following two things:

  • an insatiable and never ending appetite for learning about his field
  • the confidence that when presented with a problem concerning his niche that he can figure it out

I wanted to address the reader’s question in more depth in this post, because I know that the idea of being an “expert” in one’s field raises some questions in some people’s minds, especially those who are beginners.

What’s the big deal about being an “expert”?

When you’re writing your articles, you’ll often hear me tell you to “write articles that reflect your expertise in your field”. Or you may hear me say that one of the benefits of doing article marketing is that it helps you establish yourself as “an expert in your niche”.

The reason why the status of “expert” is so prized is that the internet largely serves the purpose of being a source of knowledge for people who need the advice of someone who knows better than them. If you need to know how to bake a cake, you want to be taught by someone who has experience baking cakes.

So, when you have a question about anything, you go to Google looking for content produced by someone who knows what he or she is talking about. Essentially, you’re looking for someone who is a relative expert on this topic that you’re interested in.

What If You’re A Beginner Who’s Also Writing Articles?

For someone who is not a seasoned veteran though, you may feel a bit uneasy wearing the title of “expert”. I can completely understand that, and I think that was what motivated the initial question of the reader. He wanted to know when he could honestly think of himself or call himself an expert in his niche.

If you are a relative beginner in your field, you don’t need to try to come off like you know more than you do. Is that a relief? You don’t need to pretend to be someone who you’re not.

You also don’t need to call yourself an expert–you just need to provide accurate information.

You may even wish to push the idea of “being an expert” from your mind for a while, as it’s not the “end all be all” when it comes to producing useful content.

Think about it–a person may be an expert in his field, but unless he can teach what he knows through his articles, then his knowledge doesn’t do readers any good.

On the other hand, you may be a relative newcomer to your field, but your enthusiasm for learning and teaching others about your newly adopted field helps you to create memorable articles that provide people with the information that they’re looking for.

So, don’t feel bad if you’re not officially an expert on your entire niche. It’s okay to begin by just being knowledgeable on a tiny part of your niche.

Here are some tips if you’re questioning your authority to give others instruction in your field:

1 – Write about what you know.

As a newbie, you know basic things, and it’s just fine to write articles that answer basic questions. Actually, most of your readers are probably beginners as well, so focusing on writing beginner level articles is not a bad strategy.

Remember, you don’t have to know everything about your niche. You just need to know enough to instruct others how to do some basic things. You may even have an advantage over the veterans in that you remember what it’s like to be a beginner, what things you found confusing, and what helped you learn how to do those basic skills.

2 – Continue to expand your knowledge.

As you learn, you can teach your readers. The time elapsed from you learning the new skill to you teaching it does not have to be long–you can immediately turn around and teach a new concept that you’ve learned and have a firm grip on. This is how you’ll be able to come up with a steady stream of articles–you need to constantly work at expanding your own knowledge of your niche.

In this way, article marketing kills two birds with one stone–you get to market your website, while at the same time growing in your knowledge of your niche. Will you one day legitimately be an expert in your overall niche? Yes, if you continue along that path.

Until then, you can take the knowledge that you have and use it to help others along. Really, all you need to do is stay a few steps ahead of your readers.

What do you think? What makes someone an expert?

Read the beginning of this discussion about “experts” here:

What Does It Mean To Be An Expert?

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

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