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Marketing With Articles: How To Write Articles That Ezine Editors Will Love
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We all know that getting your articles published on blogs, article directories and other types of websites is one of the main ways that article marketing helps increase your website visitors.

Last time I was telling you about another type of publisher that brings different benefits that you may have not even thought of–the ezine publisher.

Getting published on an ezine has different perks than getting published on a web page (see the “Related Resources” below for the post on the perks of being published in an ezine).

Getting chosen to appear in an ezine is a special honor because there is a lot of competition and most ezines only contain one or two articles.

What can you do to make your articles more attractive to ezine editors? Here are a few ideas:

1 – Shoot for a word count of 600-800 words.

Many times ezine editors will have particular word counts that they’re looking for. Try to stay away from writing really long articles or really short ones. Ezine editors are looking for high value articles that give a lot of value for the word count.

2- Make your articles educational, not promotional.

The ezine editor is really just interested in presenting his or her audience with useful information. A real turn off would be an article that sounds like a sales pitch for a product or business–that is sure to turn all types of publishers away, especially ezine editors.

Instead, write articles that solve problems. Don’t mention your website, business, or products in the article itself. Your resource box will be included in the ezine, so you’ll have a chance to talk about yourself there and lead readers back to your website.

3 – Craft a strong resource box.

Artticles that are published in ezines get special attention paid to the resource box. The people who are reading the ezine are a highly targeted audience for your niche, and there are not that many articles appearing in the ezine itself.

Your article may even be the only article featured in the newsletter. With such focused attention being placed on your article, you can imagine that the chances of people reading your resource box and deciding to click the link are especially good.

So, make the most of it. Be sure that you have a thoughtful resource box that maximizes the chances that people will click the link.

Not sure how to create a good resource box? Here are a few posts that will help you:

Simple Tips For Creating Your Most Powerful Resource Box Ever!

Easy Tips For Creating A Top-Notch Resource Box

4 – Make it so your article can stand on its own

Sometimes you’ll see articles that have titles like the one below or something similar:

Part 4: How To Market Your Website Online

Imagine what an ezine editor thinks when he or she sees a title like that–it looks like in order for the article to make sense, you need to read the other 3 parts before this one.

If he were to include an article with that title in his newsletter, he might get some confused readers wondering–Did I miss something? Why is this Part 4 when I haven’t seen parts 1-3? It just looks confusing to present readers with Part 4 out of the blue.

To avoid this, make sure that the title and article body do not indicate that the article is part of a series or dependent on any other articles to be understood.

5 – Pay special attention to your title.

The title is what will initially draw the ezine editor to your article, and he’s trying to find content with titles that are eye catching. He wants people to be drawn into reading his ezine, and your article title can help him with that.

Titles that indicate that the article is teaching the reader how to do something (“How To” types of articles) are popular, as well as titles that convey that the article contains a numbered list.

Make sure that your title is descriptive of what the article is about and that it reads well.

6 – Do research on what your target readers need.

The easiest way to do this is to do keyword research–you can actually see the things that people in your target market are searching for in Google and the other search engines. When you know what your target readers are looking for, you can create content that provides the answer.

7 – Proofread very carefully!

Of course you should always proofread carefully, but it’s especially important for getting into an ezine. An article that is riddled with misspellings and grammatical errors is not likely one that an ezine owner would want to share with his or her audience.

By following all of these tips, you’ll be creating a very high quality article that is very attractive to all types of publishers, not just ezine editors. Ezine editors just have some special requirements that might go beyond what a regular online publisher would have.

Ezine editors have to be super picky–their ezine may go out only once every week or every two weeks, and they only want to show one or two articles.

If you write up to these standards, you’re throwing your hat into the competition to get into an email newsletter. Even if your article doesn’t get into an ezine, you’ve still created a top notch piece of content that all publishers will appreciate.

Related Resources:

4 Perks To Being Published In An Ezine


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


3 Responses to “Marketing With Articles: How To Write Articles That Ezine Editors Will Love”

  1. Great advice, Steve, especially to aim for 600 to 800 words. That’s longer than I would have guessed, but maybe that’s because all of the time I’ve been spending on the internet has diminished my expectations for content with substantive information.

    -Diana

  2. My opinion was that word count of nearly 500 is enough. However, it is better to write about 700 words for an informative article as advised. Thanks for a great advice through this informative articles.
    Regards,
    Rajesh Kumar

  3. Vincent says:

    What I find most useful is point 7 on Proof Reading. It a rather elementary and simple point to follow but its surprising how many articles I read that not only contain misspellings but are not clear, logical or forceful.

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