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Keyword Basics: How To Use Your Long-Tail Keywords When Marketing With Articles
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Recently we covered how to do basic keyword research to compile a list of long-tail keyword terms.

Remember, the long-tail keywords are usually 3-8 words in length, with less potential traffic (fewer people searching for those terms), but also less competition.

Because of the lower competition level, it would be easier for you to get ranked for these keywords using individual articles optimized for that particular keyword.

When using long-tail keywords, the goal is to get the article to rank highly for those specific keyword terms.

When using the shorter, more competitive main keywords, the goal is to get your website to rank highly for those keyword terms.

Today I am going to teach you how to use your long-tail keyword terms in your online article submissions.

It’s actually really simple…

When marketing with articles, the purpose of your long-tail keyword terms is to use them in creating new articles. Long-tail terms are many times perfectly suited to become article topics and article titles.

Your keyword research helps you figure out the kind of information that people in your target market are searching for using the very same type of wording/phrasing that they are using. You can use this information to optimize your articles for those keywords and meet the needs of your target market.

Step 1: Look at your list of long-tail keyword terms.

In this “Keyword Basics” series, we’ve been using the Dog Training niche as our example. When we did long-tail keyword research for this niche, here were some of the terms we found:

“house training older dogs”

“leash training dogs”

“how to house train a dog”

Step 2: Turn the long-tail keyword terms into article titles.

Here are some examples:

“how to house train a dog”- Â The title could be “How To House Train A Dog”

See, sometimes the long-tail keywords are perfect titles just as they are. Other times you will want to use them as the basis for your title. The next two keywords could use some sprucing up to be in good title form.

“leash training dogs” – The title could be “Leash Training Dogs: Important Mistakes to Avoid”

That title that I created above is much more compelling than simply “Leash Training Dogs”. Please put some thought into your titles–it is not just about getting the long-tail keyword phrase in there. You really want to make the title as interesting to a human reader as you can. The long-tail keyword is just the starting point many times.

“house training older dogs” – The title could be “5 Tips For House Training Older Dogs”

Your creative process starts with the title. With each of these titles, you have clear direction on where to go with the article, how many tips to include, and what type of information to cover.

Readers appreciate knowing what your article is going to be about specifically. It is also helpful to you as a writer, because the more direction you have on what you’re writing about, the easier it is for you to put your article together.

Step 3: Include the same long-tail keyword one or two times in the article body.

  • If your article is short, say 400-500 words, I would only include the phrase one time in the article body.
  • If your article is longer than that, then you can include the long-tail keyword term twice in the article body.

Where should you put the long-tail keyword phrase in the article body?

  • Put one instance of the long-tail keyword term in the first paragraph, if possible. The goal is to have a natural reading paragraph–please make the term fit in the first paragraph in a natural sounding way.
  • If you are including the term two times in the article, then make your second instance about midway through the article.

Step 4: Think of semantically related keywords, which you will intersperse (in a natural sounding way) in your article.

For example, here are some semantically related keywords for the long-tail term “how to house train a dog”:

“how to house train your dog”

“house training a dog”

Keep It Natural!

It is so important that your article does not appear artificial.

Remember, you’re writing for humans, even if you are optimizing your article for long-tail keyword terms.

Your readers and publishers (who are more sensitive to keyword overuse than the average reader) should not be able to tell that you have a keyword strategy. Your goal is to get your article published–if that doesn’t happen, then you won’t see the results you’re looking for, if any.

Related resources:

Keyword Basics: How To Do Long-Tail Keyword Research for Online Article Submissions


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4 Responses to “Keyword Basics: How To Use Your Long-Tail Keywords When Marketing With Articles”

  1. android spy says:

    a very good and useful list on how to work on long tail keywords while we are about to market them via articles

  2. Long tail keywords are usually a pain to acquire however I am now seeing a better way of how I could capture them by using your techniques.

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