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Article Marketing Strategies: 5 Ways To Beef Up Your Website Content
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If you’ve just created a website or if you’ve had one for a while and have just started marketing it, this is the very first thing you need to do:

Work on your website content.

That may not sound that exciting, but you can’t get around it.

I know you want to get started doing something “out there” that will get those readers coming to your site, but it really does start with your own website. After all, what’s the point of getting people to come to your website if there’s nothing of interest there for them?

Think about it this way…

If you had a brick and mortar store, your first step would be to fill your store with all sorts of products and info that your customers would be interested in. You wouldn’t throw a grand opening party if construction was still going on inside or before the decorating was finished, would you?

So, the first step is putting some thought and effort into the content that will go on your own site. This would be content that your target readers will find helpful and interesting.

Here are some ideas for you:

1 – Start A Blog

If at all possible, it’s great to have a steady stream of fresh content appearing on your site. This is excellent for your readers (the new info gives them a reason to come back again and again). Google and the other search engines also like sites that have fresh content on a regular basis.

A great way to go about that is to set up a WordPress blog on your site, then start publishing regularly on your blog. Your posts should be on topics that are related to your niche.

If having a blog and writing articles for article marketing sounds like a lot of work, you can bounce these two efforts off of each other. First, write content for your blog. Then, re-write the blog posts to submit as articles.

2 – Create A FAQs Page:

Anticipate the types of questions that your readers will be wondering when they come to your site. The easier you make it for them to find info that they need, the better. These frequently asked questions can be about your niche, about your business, about your products–it depends on the type of website you have, but a traditional business website can usually use a FAQs page.

3 – Compile A Helpful Resource List:

Again, it depends on what type of business website you have (service based business, product based, etc), but it might be appropriate to offer a list of related resources that your readers will find helpful with links going to those other pages.

Remember, you’re creating a site that brings value to your readers, and sometimes directing your readers to helpful resources related to your niche is extremely valuable.

4 – Add Several Pages Of Content That Explain Various Parts Of Your Niche

With this suggestion, I’m thinking of a traditional website where the pages are static (as opposed to a blog). With a blog, you’re already adding content related to your niche on a regular basis, but with a static website, you still need to beef up your content so that readers will find info that’s helpful to them.

Maybe you could write some “how to” articles about topics that your readers need to know. Maybe you could write some content that explains some common areas of confusion with your niche.

You may think that you’re already going to be putting helpful content on the net in the form of your articles, but you still need to fortify your own website with helpful info.

Important: Keep the content on your website or blog unique. It’s okay to re-write articles from your own site and submit them as free reprint articles though. If your site has content that can’t be found anywhere else, it adds to its value.

5 – Add A Page That Links To Your Articles.

You probably haven’t written any articles yet, but when you do start submitting articles, you can add a page to your website that lists each article title and links to the full article. This is added value for your readers.

Here’s something to remember:

Your target readers are also Google’s customers. If you create a site that pleases your readers, then it will go a long way towards pleasing Google.

You’ve probably heard that there are all sorts of SEO things you can do to attract Google’s attention. That is all fine and good, but as a beginner, thinking about SEO anything can be a little overwhelming.

The really big thing to keep in mind is that you’re creating a site to serve your potential customers. At this point, you might not want to try to get too far inside of Google’s brain, but you most definitely can try to anticipate the type of content that your readers would like.

This was the first step in marketing your website–next time we’ll cover how to write your first articles and where to submit them.


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


15 Responses to “Article Marketing Strategies: 5 Ways To Beef Up Your Website Content”

  1. Nick says:

    Hi Steve,

    I almost felt as though you have written this post for me! I probably should know better, but, the way you list & discuss your ideas was very helpful.

    One thought I had was that it can sometimes be hard enough to write an article – let alone re-writing to produce another article. Any tips on re-writing an article?

    Nick

  2. Steve Shaw says:

    @Nick: Hi Nick,

    Thanks for your comment! Yes, it can seem like it’s extra work to write the blog post and then the article, but actually it’s not as hard as you might think.

    The hardest part is writing the original blog post–you’ve got to come up with the idea and then create the content. The much easier part is re-writing the blog post to be an article.

    I’ve just added a link in the post above to some info on how to repurpose your blog content as articles, but I’ll put it here too:

    http://www.submityourarticle.com/creative-article-marketing/blog-submit-article-marketing/

    Hope that helps!

  3. Kurt Schmitt says:

    @Nick,

    One of the easiest ways I’ve found to repurpose content for articles is to create a list of tips. So, let’s say you create a page on your site, “25 Stock Trading Tips for a Down Market.”

    That page is the blueprint and a ready made outline for your articles.

    Take 3 or 4 of those tips and write an article and submit it to an article directory using the keyword you want the page on your site to rank for as the anchor text in your link.

    Then, you can take another 3 or 4 tips and do a separate article, and then 2 or 3 of those from each article and do yet another. Submit those to different article directories.

    This is a manual way of “spinning” articles that creates high value non-duplicate content, diversifies your links, and takes minimal time.

    You can then grab all that article content and create a PDF file and offer it as a free download on your site in exchange for a newsletter sign up, or something similar. Only a small percentage of your traffic will come in from each article, so most of that ebook will be new information for your first time visitors.

    You can also give that PDF to other webmasters in your niche for them to give away (it has links to your site, so it’s win-win) in exchange for a link back to your site from theirs.

    This also works for “top 10 tools I use” or Steve’s FAQ or resource list ideas. You can keep repurposing this content for use all over the Web, with all roads leading back to Rome (your site, where the mother lode of tips and information on your topic resides). Just remember to focus most of your attention on building out your site.

  4. Anne Schofield says:

    @Kurt Schmitt:

    Kurt you are brilliant (: Thank you!

  5. Antonio Sola says:

    @Anne Schofield
    I agree with you partially, but… Kurt shined like a Super Nova. Thanks.

  6. Thanks for sharing your ideas. Your 2nd and 5th point will be helpful for my blog.

  7. Dean Morgan says:

    Steve, I Love your articles – I’m just getting started at thia part of on line selling – there is so much to learn on every level. It’s almost overwhelming. But one step at a time is slowly pulling me along.
    A while back there was a series of books containing short aphoristic poems called GROOKS. Authored By a Former Freedom Fighter in Denmark, the late Piet Hein – he had a lot of success with these.

    One of My favorites: Put up in a place where it’s easy to see the cryptic admonishment TTT When you feel how depressingly slowly you climb – it’s well to remember that
    Things Take Time
    Dean

  8. Hi Steve,

    I have always benefited handsomely from your articles and I have found this very one so helpful. I have two blogs and a website and the information you have given in here will help me a lot to improve on my website content. Thank you so much.

    Charles

  9. I was wondering about the order in which one writes articles for the Internet. Writing an article and posting on one’s website then re-writing the article and submitting to directories seems the way to go, but why I don’t know. And whether it helps SEO, I’m not sure.

  10. Steve Shaw says:

    @John Chartrand: Hi John,

    Here’s the order:

    1 – Write articles/blog posts for your own website.

    2 – Then re-write the content to submit as free reprint articles.

    The reason for this is that you want the content on your own site to remain unique, and you want to be given “credit” from search engines for publishing the content first.

    For this purpose, it’s safest to put the content on your own site first and then work from there.

  11. I have been writing blogs that have come from part of articles that I wrote over a year ago. Sometimes I can get two or three blogs from one article. I see that you ask people to do the opposite. Personally, I would rather continue this way as I enjoy writing articles far more than blogs.
    What do you think?

  12. Steve Shaw says:

    @Joyce Kaaland: Hi Joyce,

    The reason why I advise to put the content on your own site first is that there are SEO perks to being considered the first place that publishes the content. If you put it on your own website first, then your website gets credit for that. So, that’s the way that I do it, because I want to be certain that my site is benefiting the most from the content I’m creating.

    Hope that helps!

  13. [...] you first get your website up and running, your first thought may be to implement some article marketing strategies to get the traffic pouring into your site. Your sole thought may be to do something “out [...]

  14. [...] you first get your website up and running, your first thought may be to implement some article marketing strategies to get the traffic pouring into your site. Your sole thought may be to do something “out [...]

  15. [...] you first get your website up and running, your first thought may be to implement some article marketing strategies to get the traffic pouring into your site. Your sole thought may be to do something “out [...]

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