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Niche Article Marketing Tips – The Benefits of Writing For a Niche
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If you have a target to shoot for, you're more likely to hit the mark...

As you start to do article marketing, one of the first things that you’ll need to decide is your niche and what general topic you’ll write articles about.

The good news is that if you already have a website set up (which presumably you do, since driving traffic to a website is the main reason people do article marketing), then the question of your niche is already taken care of.

Your website should be built to satisfy a niche–a group of people who have interests in a certain topic or who are likely to be interested in a certain product or service. If your website is business related, then the products or services that your niche is interested in are the ones that are associated with your business.

You should then write articles to help the people in your niche.

Examples of niches:

–People who are Star Wars fans are interested in that topic and are likely to be interested in Star Wars collectibles.

–People with babies are predisposed to be interested in topics having to do with parenting and products related to childcare.

You can get even more niche specific than that–people with premature babies are interested in the products and information associated with taking care of a premature baby.

–People with teeth and who are interested in keeping them are interested in topics having to do with oral health care.

–People who are small business owners are interested in all aspects pertaining to building and running a small business.

–People who make money and want to manage it wisely are likely to be interested in an accountant or financial planner and the types of advice that those two types of professional provide.

What is your business and what specific niche are you serving?

Pinpoint this information before starting to write your articles, and you’ll produce more effective content.

Niches are the key to internet success…

Niches are essential to offline business success (for example, Starbucks in the coffee lover’s niche).

What you might not know is that being niche specific is especially crucial for businesses that are based online. Why?

It’s easier for you to dominate–When you’re starting an online business, you’ll encounter much less competition by focusing on a tight niche than if you were to try to take on a “we sell everything” type of giant like Amazon.com.

If you were to try to take on Amazon, you would have to work much harder for a longer amount of time before seeing results (if you made any headway at all), because of the stiff competition.

But if you were to take one small aspect of Amazon’s market–let’s say the rare book segment–then you would be focusing in on a specific niche and it would be easier for you to gain some ground.

It’s easier for you to market–The more niche specific your business is, the more focused your articles will be on a specific type of reader or customer. Because you know who your target readers are, you’re able to provide content that speaks directly to them.

It’s easier to market a niche specific website than a very general one, and the same is true when it comes to article marketing. The more specific your articles are for a certain group of people, the better you’ll be able to connect with them.

It’s sort of the difference between firing a gun randomly into the air and aiming at a target that has a big red bull’s eye. When you know what you’re aiming for, it’s easier to hit the mark.

So, you have your niche market–how do you incorporate that into your article marketing campaign?

  • Write 600-800 word articles that are about various aspects of your niche.
  • Ideally, your articles would be solving problems and teaching your target readers how to do things associated with your niche.
  • Do keyword research. You can use the information you gather from your research to determine specific topics to cover in your articles, as well as keyword phrases to hyperlink in your resource box.
  • In your titles, be sure that it’s clear who you’re writing for and what you’re writing about. Stay away from vague, clever titles that don’t really tell what the article is about or who it’s for.

What about you–what is your niche? Who are you writing your articles for?


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


One Response to “Niche Article Marketing Tips – The Benefits of Writing For a Niche”

  1. But it terribly limits your audience, and if you choose the wrong category, it will be like be the fox king of a group of 5 rats.

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