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Time Sensitive Material in Articles – Should You Avoid Online Article Submissions on Current Events?
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Free reprint articles can be evergreen...if you write them that way.

You might not have thought of this before, but when you submit one of your articles it can be republished an infinite number of times over a limitless span of time.

So, your online article submission is not just for today or this week, but it will (hopefully) be appearing all over the web for years and years to come.

For this reason it is a good idea to make your articles as evergreen as possible. That way you get the most usage out of your article for the work that you put into it.

How are articles different from press releases?

Free reprint articles are different from press releases in this respect:

The information in press releases is usually time sensitive and makes some sort of announcement, whereas the content provided in an article should (ideally) be timeless and educational.

If you really want to submit an article with time-sensitive material in it, it may be more appropriate to submit a press release instead.

What about covering current events?

It may be acceptable to mention in passing a current event in your article (a presidential inauguration, a sporting event of a particular year, etc), but if your entire article is about a current news event, then you just need to be aware that the shelf-life of your article may be pretty short.

How to write an evergreen article:

1 – Write educational articles. The bread and butter of free reprint articles is the “how to” article. When you are thinking of article topics, think along the lines of “what can I teach my audience to do?”

Free reprint articles are also called “educational articles”, because their purpose is to teach the reader about a specific topic. Ideally, the information that you teach will not be time sensitive–it should be evergreen.

2 – Be careful about mentioning dates. Simply mentioning the current year in your article will automatically put a timer on it as well.

For example, let’s say you’ve written an article about “how to keep a New Year’s Resolution”. Your article will have a much longer republication life if you avoid saying things like, “As 2011 is only a few weeks away…”

Instead, you could write a general article about how to keep New Year’s resolutions without specifying any particular year. That way, a few years from now your article will still look like it could have been written today.

If you really want to cover a current event, such as a conference that you attended, you might try not mentioning the year. If you think that it is absolutely essential that the even happened at a certain time, then it might be more appropriate to submit a press release instead.

We don’t have any hard and fast rules about mentioning dates in articles at–go ahead and do it if you really want to. However, keep in mind that the majority of your articles should be timeless and that writing in a way that is not tied to any time period will help your article marketing efforts in the long run.

Photo credit:

Stopped Watch by Kevin Collins

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One Response to “Time Sensitive Material in Articles – Should You Avoid Online Article Submissions on Current Events?”

  1. Thanks for your ever helpful information. Just bookmark it.

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