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Outsourcing Your Online Article Submissions: 5 Ways To Set Yourself Up For Success
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The better you communicate your needs and expectations to your writer, the happier the both of you will be.

So, you’ve decided to outsource your online article submissions, and you’ve finally found your writer.

Now what?

Having a positive working relationship with your writer is essential, and communication is key.

It is your responsibility to accurately convey to your writer what you would like him (or her) to do, what he should be writing about, what keywords to use and how to use them, and all the little details that will go into making your article marketing campaign a success.

If you do not tell your writer this information, how would he or she know?

Be as specific as you can and write instructions for how you want the writer to do your online article submissions.

You only have to do this work one time–then your article submissions are practically on auto-pilot.

What Your Writer Needs To Know

1. Give the writer a list of’s editorial guidelines, so the writer knows what to shoot for. You can find our guidelines by logging into your account and going to Support => Tips & Tools

2. Refer your writer to these posts on SEO article writing:

Do You Need Keyword Rich Title Suggestions?

How To Write A Keyword Rich Title

3. You may wish to have your writer also submit your articles for you–if so, be sure that your helper knows his or her way around the system. You may wish to have one session (likely over the phone or via chat) where you walk the person through your account.

You can also refer your writer/assistant to this helpful post for newbies to

The Super-Duper, Ultimate, Explicitly Spelled-Out Guide For How To Submit Your First Article

4. Article subject matter–Be very clear that the articles should be educational articles on your general niche. Articles should not be about your products, website, services or business.

5. Also, provide the writer with written instructions on how you would like your articles to be written and processed. Be very specific.

Here are some ideas for you to customize to your preferences:

General article info

Monthly Articles: General

  • Articles should be on average 600 words long, and entered into my account by the end of the month for distribution the following month
  • 8 articles per month

Keyword Selection
Other information you will want to include is a list of your keywords–remember, the ghostwriter should be targeting your keyword phrases in the article. Tell your writer which keywords to use and how often. Also give some direction on how you would like the keywords to be used in your articles.

For example:

Keyword Selection

This is the most important part of content creation, as it feeds through into multiple uses and adaptations of the same content in the future, and is a significant determinant of how valuable the content will be to the business into the future.

With 8 content pieces newly created each month, each should have an individual keyword phrase identified as the main focus, in line with the following guidelines:

  • Two articles should use one of the following keywords:
    • keyword 1
    • keyword 2
    • keyword 3
    • keyword 4
  • For the remaining 6 content pieces, there is a spreadsheet set up on Google Docs called ‘Keywords for Articles’ that you have access to – this contains the results of some keyword research, as well as suggested titles.
  • The keyword phrase should be used in a natural sounding and grammatically correct way in the title, and (if possible) within the first paragraph. If the phrase does not fit naturally into the first paragraph, get it in as soon as it will naturally fit.
  • It would not be appropriate to list keyword phrases in the article. For example, this would be a no-no: “For more information try doing a Google search for chocolate, chocolate chips, chocolate desserts, chocolate recipes, or chocolate treats.”

Resource Boxes
The next bit of information that you will provide to your writer will be about the resource boxes. Please do not leave this step undone–the resource box is extremely important.

Since the resource box is so crucial, and there is damage that can be done by not doing the HTML resource boxes correctly with your submissions, you may wish to do the following:

  • Create your own resource boxes
  • Enter them into the resource box manager in
  • Tell your writer how often you would like each one to be used

Here is an example of some instructions you might give:

Resource boxes

When entering a new article, click the ‘Choose resource box’ link under the plain text resource box, and then under ‘Choose your resource box from:’, ensure that the ‘Resource Box Manager’ option is selected.

For each monthly set of 8 articles, please ensure:

* 2 articles use the ‘Keyword: 1’ resource box
* 2 articles use the ‘Keyword: 2’ resource box
* 1 article uses the ‘Keyword: 3’ resource box
* 1 article uses the ‘Keyword: 4’ resource box
* 1 article uses the ‘Keyword: 5’ resource box
* 1 article uses the ‘Keyword: 6’ resource box

If you do not feel up to the challenge of creating a strong HTML resource box, then refer your writer to these posts, so he will know how to create the resource box himself and will know how to use the Resource Box Manager (that’s a big time-saver!).

Tips For A Fabulous No-Brainer Resource Box

Writing Articles And Crafting Resource Boxes

Categories and Keyword Field

Do you have a special way you would like the keyword field on the article submission page to be treated? For example:

For articles, the selected keyword should be the first keyword entered into the keyword field, and other keywords can be entered that relate to the content.

Also, be sure to tell your writer which category you prefer. Sometimes an article topic could appropriately fit in two different categories, so if you have a preference, let your writer know.

Tips For New Relationships:

If you are just starting with a new writer, be sure to review the articles before you let the person you are outsourcing to distribute them under your account.You want to be absolutely sure that the content that is going out under your name (or under your account) is of high quality and not anything you will be embarrassed about later on.

So, that would mean that the writer writes the article, passes it to you for review, and then you can give the writer your ‘ok’ to submit it.

Once you have established that the writing quality is consistent, then eventually you can completely put this process on auto-pilot and let the writer write and submit your online articles on his or her own.

Photo Credit:

#76 The Harvest Writer by John O’Nolan

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

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