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Writing Compelling Content: 5 Elements Of Great Articles (Based On Your Feedback!)

WritingA big “thank you” to everyone who provided feedback on my question about “What Do YOU Think Makes A Great Article?

As writers of free reprint articles, we can sometimes get so focused on the article production process that we forget what it feels like from the reader’s perspective. Our next two posts will be refreshers on what many readers are looking for in articles in your niche.

Here are the first 5 things I picked out from your feedback that YOU say make a great article:

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Reader Friendly Articles: How To Create Articles That Are Easy To Read (3 Easy Tips)
girl_reading_isolated_on_white

Make your articles easy to read

Believe it or not, the way you present the information in your article makes a big difference in how many people read your article and how easily they can absorb the information.

After being roped in by your title, most people will take an initial glance at your article and make the decision to read it or not based on how the article looks–how it is arranged and formatted. Is that surprising? It was to me the first time I learned it.

I used to think it was all about information, but actually it’s about information and presentation.

When writing free reprint articles, here are 3 presentation tips that have the best chance of attracting readers:

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NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


Posted in Article Marketing Tips, Article Marketing Writing, How To Submit Articles | 1 Comment
Reader Survey: What Do YOU Think Makes A Great Article?

What makes a great article?We can get so used to thinking about creating content from the author’s perspective that we forget how readers feel when they are looking at our articles. For a moment, I’d like you to forget about writing articles and just think about how you feel when you’re reading them.

Questions for you:

  • In your opinion, what makes a great article?
  • What makes you want to share an article (or other piece of content) that you read online with others (via Twitter, Facebook, email, etc)?
  • When you’re looking at a list of articles in a directory or on search results pages, what makes you choose to read one article over the others?

I’m hoping to use the information that you provide in creating some future posts on how to write great articles, so I appreciate your sharing!


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


Posted in Article Marketing Tips, Article Marketing Writing | 8 Comments
Writing Headlines: 3 Quick Tips For Writing Article Titles (Plus Bonus Tips!)
Reel in readers with a great title

Reel in readers with a great title

Your title is one of the shortest parts of your article submission, but it’s the one thing that will reel in readers and get them to read your article.

Here are 3 quick title tips (plus a few bonus tips):

1 – Write your article title first.Â

I know a lot of folks who write the article and then come up with a title as the last course of business. If that is what you normally do, I encourage you to reverse your process.

Why? When you sit down to write your article, you have an idea of what you’ll be writing about. By creating the title first, you’ll also be explicitly stating the promise that your article will fulfill. This will help you to write a more focused article–if you know what the main point you’re going for in the article, it will direct all of the things you choose to include in the content.

This is a lot easier than writing the article first and then trying to backtrack and extract a purpose or promise from the already written article to highlight in the title.

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NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


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Write Better Titles: 6 Questions To Help You Write Better Titles (Easy Fixes!)
Can better news headlines help you write better article titles?

Can better news headlines help you write better article titles?

The title (or headline) of your article will be the first thing that catches your reader’s eye and makes him or her want to read your article. If your title doesn’t intrigue the reader, then your article will be bypassed, no matter how well-written the rest of it is. It’s worth it to take some time to experiment with writing better article titles.

I ran across a great post by Matt Thompson about 10 Questions To Help You Write Better Headlines, and I thought it was intriguing. While Matt was talking about news headlines, with some tweaking some of the same concepts can apply to writing headlines for free reprint articles. Here are some of the ones that I’ve picked out of Matt’s article and adapted for article marketing:

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NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


Posted in Article Marketing Tips, Article Marketing Writing | Tagged | Leave a comment
Your Resource Box: How To Write A Good Author Bio
Thinking inside the box?

Thinking inside the box?

Aside from the article, the most important part of your article submission is the resource box. The resource box is like an “author bio”, and it’s the only place where you can freely talk about yourself, your business and your website.

But what if you’ve never written a resource box before? How can you write a good one?

I’m happy to show you the ins and outs of writing a good resource box, but first let’s talk about its purpose.

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NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


Posted in Article Marketing Tips, Resource Boxes | Tagged | 4 Comments
Need Article Ideas? How To Generate Loads Of Article Topic Ideas (In Just One Hour!)

Do you come up with your article ideas one at a time, as the need arises when you need to write an article?

If so, I’d like to encourage you to experiment with a different strategy that I’ve found to be very liberating and that takes a lot of pressure off when it comes time to write.

This technique involves taking one hour to generate article topic ideas with working titles and a few beginning sentences. At the end of your idea gathering session, you’ll have a collection of 5-10 article ideas. When the time comes to write, you’ll simply look at your list of titles and select a topic that appeals to you.

This saves a lot of time because if you’re generating article ideas all at one time, you can get in “the zone” and get some momentum going. It’s a lot easier to do a lot of the same thing at once than to have to keep on switching gears.

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NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


Posted in Article Marketing Tips, Article Marketing Writing, How To Find Article Topics, Productivity for Writers | Tagged | 5 Comments
Facing Your Article Marketing Fears: 5 Common Fears [And How To Conquer Them!]

Facing your fearsWhenever we’re considering doing something new, be it moving, changing jobs, or  learning how to dance, there is a certain element of fear that accompanies the desire to do the new thing. Sometimes our desire to do the new thing overcomes our fear, but other times we may need some help in getting past those initial obstacles.

It works that way with doing article marketing, too. Writing and submitting articles requires learning a series of new skills, and you may be wondering if you have what it takes to enter this field of online marketing. That’s totally natural–I have known very accomplished people who had great writing skills who were nervous at the thought of writing articles that would be published on the internet.

Writing and submitting articles is most likely not near as hard as you imagine–this is a very popular method for online marketing and most people can learn how to do it with a little instruction (which I’m happy to provide).

If you’re having similar fears, then let’s get them out in the open so that we can address them. Here are 5 common fears that people have when they’re considering starting to market their website with articles:

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NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


Posted in Article Marketing Tips, Article Marketing Writing | Tagged | 1 Comment
Competitive Niche? How To Market Your Site With Articles (Even In A Competitive Field!)
Overcoming stiff competition ...

Overcoming stiff competition …

Here was a question a reader asked recently:

You have so much on your blog…. can you write a post on how to overcome stiff competition to get up top of Google? I have an anxiety web site that is loaded with good content about the topic.

I’m not sure what I could have been doing wrong – or less effectively than I could.  I figured I could have done something wrong with keywords or poor site design, as that was when people said “load your site with keywords”.

I wasn’t doing article marketing all that time, only in the past few years. My newer site, now about 3 years old, is in the same boat although things were picking up when I started using your service. Still not great though. Any suggestions? I know keyword choice is a biggie, but I also heard that Google no longer weighs them as they once did. I’m not sure what to ask you, but hopefully you can find a secret need hidden in my post.

Thanks so much for your excellent question. There are some very important things that you need to do to make headway in the search engine rankings. The things that you would do for a competitive niche are basically the same things that you would for any niche, only for a competitive niche you need to be more patient and conscientious about your marketing efforts.

At least you’ve covered the most important part–having a site with excellent content on it! Now, you just need to market your site. I know that marketing your site can be confusing, and I’d like to help.

Here are 3 article marketing tips that are absolutely crucial to overcoming stiff competition in Google:

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NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


Posted in Article Marketing Tips, Keywords and Article Marketing, SEO Article Submission, SEO Article Writing | Tagged | 8 Comments
Irresistible Articles: 4 Tips For Attracting (And Keeping!) A Reader’s Attention

Attract attentionYou know those commercials they sometimes have at the beginning of YouTube videos? Before you can watch the video you really want to see, the commercial starts playing, and a message pops up saying that in 4 seconds (or whatever) you can skip away from the commercial to the video that you want to watch.

Probably like everyone else, I always skip away from the commercial at the soonest possible moment. I don’t want to watch an advertisement or have somebody try to sell me something. The only thing I’m willing to pay attention to is content that really interests me.

Content You Can’t Turn Away From…

But something interesting happened the other day. I found a video on YouTube that I wanted to watch, and at the beginning of the video there was a commercial. I prepared myself to click the “skip ad” button as soon as it appeared, but the “commercial” actually caught my attention. The reason why was that it didn’t come off as a commercial at all. It came across as a “how to” video.

The video I wanted to watch was actually a cooking demonstration, and the pre-video commercial did something similar–it was demonstrating how to make a different recipe, but one that I found interesting as well. As a result, for the first time in my life I watch the whole pre-video commercial with rapt attention.

Afterwards I thought, “That’s exactly what we do with article marketing!”

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NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


Posted in Article Marketing Tips, Article Marketing Writing, How To Find Article Topics | Tagged | Leave a comment

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