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Article Marketing Tips: Q & A About Re-Purposing Blog Content As Free Reprint Articles
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When you start marketing your website online, you’ll soon learn that the internet thrives on content, especially written content.

If you have a blog and are considering doing article submissions (or vice versa), you might think, “Hey, I don’t know–that’s an awful lot of writing!”

The good news is that you can combine your writing efforts so that you’re producing enough blog posts and article submissions, but you’re not having to write until your hands fall off.

For my own marketing campaign, I utilize a blog and article submissions. First I write and publish posts on this blog, and then the next month I use each blog post as the basis of a brand new article. I get questions on this topic regularly, so I decided to put all of the questions and answers right here, in case you’re thinking about integrating your blog writing with your article writing.

Can I submit my exact blog post as an article?

A lot of people wonder if you can just take the blog post from your site and submit it exactly as it is as a free reprint article–you know, kill two birds with one stone.

I do not advise that you do that, because you really want to keep the content on your own site unique, and you want to publish there first.

Instead of submitting a blog post verbatim, re-write the post into a new article. You’ve already got the ideas in place and the main points you want to cover–just use the main points in the blog post as an outline for your article.

Does it matter if I publish first on my blog or not?

Another question I get a lot is people wondering if they should publish their blog post and then re-write it and submit it as an article, or if they should  submit articles first, and then re-write the articles and publish them on their blog.

I recommend writing the blog post first and then re-writing it after Google has had a chance to index the content. I usually wait a month.

If the content is indexed first on my blog, why do I then have to re-write it when I submit it as an article?

Even if the content on your blog is indexed first by Google, you have no control over whether Google will continue to see your site as the originator of that content.

For example, if the same content is published by EzineArticles.com or any other site, Google could decide that this other site is instead the originator, even if the article was published on your own site first. Keeping the content on your own site unique is key, so re-writing is essential.

How do you choose which blog posts would be appropriate as articles? Do you re-purpose the posts with the highest traffic?

I turn pretty much all of my blog posts into articles because I specifically write blog content that is teaching oriented, and teaching oriented posts adapt readily to articles.

I do not take traffic into consideration, except that if I has generated a lot of questions or discussion, I might turn that post into multiple articles written from different angles and using different keywords. But every post I write (with the exception of news/update posts) gets turned into a free reprint article.

How long should blog posts be in relation to articles?

On your own blog, you can make your posts as long or as short as you like, but when you’re submitting articles, you need to make it so the article meets the guidelines of the publisher. Most publishers have a minimum word count of 400 words or so, but articles are often longer. I would aim for 600-800 words. That may be longer than a lot of blog posts. That is one change that needs to take place to turn a blog post into an article.

(We’ll cover more on the specifics of how to change blog posts to be acceptable to most free reprint article publishers next time.)

Can I take this any further–perhaps re-purposing my posts and articles into other types of online content?

Yes, certainly. I am all for re-purposing online content. Here are some things I’ve done:

Step 1: Blog post

Step 2: Re-write blog post and submit as a free reprint article.

Step 3: Turn the article into a Podcast (here’s an example of my article marketing podcast based off of my articles)

Step 4: Use the audio from the podcast to create a video. Here’s some examples at the SubmitYourArticle.com channel on YouTube.com

Step 5: I also like to organize my content into e-books or free reports on targeted topics (for special target markets). Then I give the e-book/report as a bonus for those who sign up to my newsletter  list.

Step 6: If you have a blog or an article marketing campaign, it is very easy to then create  a Squidoo lens or Hub page from the content you’ve already created. I would re-write the content still, but you’ve got a big head start on ideas.

Another idea–this one came from a reader: He says that he takes the main points from an article and drops them into PowerPoint, then uploads the presentation into slideshare.net, scribd.com, slideboom.com, etc.

You can also share your videos and presentations on your Facebook page and via other social media outlets. Of course you can also use the RSS feed for your articles and your blog posts and post links to the content on Facebook, Twitter, etc

And you thought you were just writing a one-off piece of content!

Now, you don’t have to do all of these ideas, but you get the point–you can get a lot of mileage online out of one writing session.

We’ve just scratched the surface on this idea, so next time I’m going to give you some specific things to do in order to transform your blog post into a free reprint article.

Until then, do you have any questions about bouncing your articles off of your blog content?


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


One Response to “Article Marketing Tips: Q & A About Re-Purposing Blog Content As Free Reprint Articles”

  1. Optimind says:

    Publishing the same content from two different websites will mark as a duplicate content. We don’t want Google to see that, so I agree with your suggestion about re-writing the post.

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