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Reader Survey! What Do You Want To Learn About Article Marketing?
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I think of Creative Article Marketing sort of like a school where folks who are interested in article marketing come to learn how to get the best results for their time and effort. 

In my mind, I have ideas of what I think are valuable things to know, such as:

  • Beginner stuff–the basics of how to write and submit a first (or second, or third) article
  • Ways to take things up a notch–this is intermediate and advanced article marketing techniques
  • Productivity–How to organize your writing time so you get more done in less time
  • Understanding basic SEO stuff having to do with article marketing (such as keywords and the SEO benefits of article marketing)
  • Writing and editing tips–including resource boxes, titles, article content, and figuring out what to write about

 These are topics we've been covering since the get-go, but what I really want to know is:

What do you want to learn about article marketing?

This blog is here to serve you guys, so please chime in if you have any sorts of posts you'd like to see or anything you'd like to see explained in more detail.

Also, if you have any point of confusion or an area where you think you could definitely improve if you had the right educational info, please share those ideas!!!!!

I can't wait to hear your thoughts :-)


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


28 Responses to “Reader Survey! What Do You Want To Learn About Article Marketing?”

  1. Debbie says:

    Hi Steve,
    I enjoy reading your blogs about article marketing. I don’t have a website, but I do have an article that I would like to write and get “published” on other websites. I think you talked about that in one of your other blogs. I’m sort of new at this, and I want to get better. Could you tell me if what I want to do is possible?

  2. Georjina says:

    I’d like to take my article writing up a notch, such as how to effectively use SEO and keywords when writing them.

    My sticking point has been writing more often. Because search engines appear to want one thing and readers another, I get that ‘deer in the headlights’ frustration to make my articles come together.

  3. Steve Shaw says:

    Hi Debbie,

    Thanks so much for chiming in.

    Generally, people who do article marketing do so to drive traffic to a website. So, it would be a little unconventional to do it if you didn’t have any sort of website you were hoping to lure readers to, but it’s not unheard of.

    That brings to mind one of the main reasons why people do article marketing (besides trying to drive traffic to a website) is establishing yourself as an expert in your niche. If you had an article you wanted to be viewed on other websites, you could submit it as a free reprint article and then it would be likely that publishers would pick it up.

    I would encourage you though–if you do have business, it would be a great idea to make a website. That would ensure that you were getting the maximum benefit from article marketing.

    I hope that helps–if you have any other questions, please let me know :-)

  4. Steve Shaw says:

    Hi Georjina,

    I’m glad you brought that up, because there is a big misunderstanding about people thinking that what search engines are looking for is at odds with what readers are looking for.

    The reality is that search engines want to please their customers–all of the rankings and such that search engines do for web pages is with the end objective of providing the searcher with a list of results that is the most helpful.

    So, the search engines want to please their customers, and your potential customers use search engines to find you–this means that if you focus on pleasing your target market, you will as a side effect also please the search engines.

    So, they’re not really at odds–in your articles I would focus on providing valuable content, written in a natural way (not contrived and stuffed with keywords) on the topic of your website. If you’re providing content that your target readers find valuable, then Google and the other search engines will reward you.

    That’s an excellent point to bring up and perhaps to go over more fully in a post or two here. I appreciate your input! :-)

    Update:

    Here is the post that answers this question more fully:

    How Can I Use Keywords In My Articles To Please Search Engines And My Target Readers?

  5. I have asked several “experts” this question and not been convinced of the answers. My question is in relation to the tactic of using article marketing to drive traffic. If the target market does not utilise popular article directories as a source of information than is there any point in spending time submitting to directories? If keyword searches in article directories do not display information in the market niche can one assume that this format in not applicable to the niche?

    David

  6. Steve Shaw says:

    Hi David,

    Thanks so much for your question. Let’s go through your questions:

    If the target market does not utilise popular article directories as a source of information then is there any point in spending time submitting to directories?

    Yes, there is–Although people may find your articles on an article directory, Article Marketing drives traffic to a website primarily through an increase in search engine ranking for your website’s keywords.

    For example, if a person does a search on Google, Yahoo or any other search engine for the keyword terms associated with your website, and if your website comes up high in the rankings (say #1 or #2 or somewhere in the top 10, which would put it on the front page of results listings), then you will receive more traffic to your website than if your site appeared lower in the rankings.

    Put yourself in the position of a search engine customer–when you do a search for something on Google and other SEs, you tend to just look at the first page of results–rarely would anyone go through 5 or 10 pages of results. If you get past the 2nd page and you still haven’t found the info you’re looking for, most people will simply figure that they need to use different search terms. They will start over typing different words into Google’s search box. So, any website that shows up on the first page of results will have a marked advantage in getting traffic to the website.

    This is why people do article marketing–by consistently submitting articles on the topic of your website, you build links to your website and also are able to create a library of niche specific content that is linking back to your site (each time your article is republished, your resource box will be also, and that is how you build the links).

    So, let’s go back to your question–”If the target market does not utilise popular article directories as a source of information then is there any point in spending time submitting to directories?”

    Yes, because even if your target market is not doing searches on a particular article directory, they are most certainly doing search engine searches (on Google, Yahoo, etc). Your article marketing campaign is meant to elevate your search engine rankings for your keyword terms, thereby sending you more traffic from Google, Yahoo, etc.

    If keyword searches in article directories do not display information in the market niche can one assume that this format in not applicable to the niche?

    I hope I’m understanding your question correctly, and please correct me if I’m not–but if you’re asking what I think you’re asking the answer would be “no”, because again the place where your target market would be doing keyword searches would be in search engines like Google. Whenever someone does a search for a keyword term in Google there will always be a result–your object is to have your website rank highly in the results in Google.

    On the article directory itself, you will submit your article to the category that best matches your topic. Most article directories will have an assortment of general categories, and you would pick the one that matches most closely (for example, if your topic was ‘dogs’, you would choose the ‘pets’ category).

    I wouldn’t worry so much about how things are arranged on the article directory itself. The article directory is not the end of the line–it’s just the beginning. The article directory is the hub from which publishers will find your article and then republish it on their sites (thereby building even more links to your site).

    So, when you submit an article to a directory, you are not just building one link–you are placing your article on the free market in a location that is a hive of activity. Lots of publishers use free reprint articles on their sites, and they go to various article directories (or do a search on Google) looking for articles that are on the topic of their particular website. So, putting an article on a directory is not the end result–the article directory is a means to an end.

    It’s basically like placing a product of yours in a busy store where everyone can see it. The store gets traffic from many places–some of the traffic is just people stopping by spur of the moment, but other traffic comes from more reliable sources–from an ad the store placed in the newspaper or on TV.

    So, bringing it back to Article Marketing–the article directory is the store, and the article is like your product. You will get people looking at your article simply because they came to the directory and were searching on the directory for certain types of articles. But you will also get people who came to your article via a search on Google.

    David, here are two resources that you might find helpful:

    What is the purpose of an article directory?
    Is there any point in having your article published on a smaller website?

    I hope that helps!

  7. david says:

    Steve

    many thanks for the highly constructive analysis of my comments.It seems I had the “wrong end of the sitck” focusing on the directory as the primary search area for users as opposed to google. So directories are distribution centres /resources for SEO ranking rether than search sites in their own rite? If I have the correct interpretation than that completley changes my perspective.

    I guess it raises another question regarding the merits of blog articles relative to articles for directories and the justification for duplication of effort. Is it all back to SEO and available time or are they different things?

    David

  8. Steve Shaw says:

    Hi David,

    Yes, a directory can be a search site in it’s own right, but on a much smaller scale than Google. The primary search site will be a search engine, such as Google or Yahoo.

    Having a blog and doing article marketing are two ways to market a website, and they are not exclusive of each other–for example, my blog that you’re looking at right now Creative Article Marketing is a marketing and educational tool for my business, SubmitYOURArticle.com. This blog drives traffic to my main site, and one of the benefits of this blog SEO-wise is that the content is completely unique–I am not publishing this information anywhere else on the internet, so when Google looks at these pages, it sees unique content. It evaluates the content on the pages here, and gives us search engine ranking for certain keywords. If Google regards Creative Article Marketing as an authority site, then the site will rank higher in search engine results pages. It will also increase the value of the links that are going from this blog to my main site.

    But the question is–a blog is a website, and when you create a blog you have the same issue as you have with your main website–how do I drive traffic to it?

    This is how every type of website (including blogs) can use Article Marketing:

    By submitting free reprint articles, you are:

    1) Bringing exposure to your site
    2) Building links to your site
    3) Increasing search engine ranking

    With article marketing, when a publisher goes to a directory and decides to republish the article on his site, he also republishes your resource box, which contains a link to your site. Each time a publisher does this, he is reprinting the same article he saw on that directory, so it would be pretty much the same content appearing on multiple sites.

    That is the trade off–on a blog, you will produce unique content. In order for people to read your content they have to come directly to your site.

    With article marketing, the content appears in multiple places on the internet, but it also brings your website more exposure than only having a blog or only having a traditional website.

    There is merit to having a blog and doing article marketing, since each of these platforms works in different ways and has different strengths.

    If you have a blog and want to do article marketing, you can save time by bouncing the two off of each other–first publishing on your blog, then using your post on your blog as an outline for your article. Again, the blog content would not be used verbatim in your articles, but would only be a starting point in creating an entirely new piece of content.

    I love working with a blog and article marketing and have some resources on how to work the two simultaneously:

    How To Use Your Blog To Generate Articles

    How To Turn A Blog Post Into A Free Reprint Article

  9. Don Child says:

    Hi, Steve. Thanks for all the great content. One thing I think about is repurposing a article. Is it alright to submit to more than one article directory at a time? Also, is it okay to write an article and use it as a blog post as well as submitting it to an article directory? I know they do a quick search when I submit an article to verify that the work is original, but that won’t find not-yet-published articles at other sites nor will it find an article just published to my blog but not yet indexed by search engine.

  10. Steve Shaw says:

    Hi Don,

    Thanks for your questions:

    One thing I think about is repurposing a article. Is it alright to submit to more than one article directory at a time?

    Yes, certainly it is. At SubmitYOURArticle.com we submit to our entire distribution network, which is comprised of article directories, ezine editors, and announcement lists, as well as to publishers who receive articles via email.

    It is fine to submit to more than one site–you will build more links that way and more traffic.

    We also offer a tool called ArticleTrickle, which allows our members to trickle an article out (sending to a few publishers at a time). That creates a more organic link building effect. Of course if you’re just submitting to 2 or 3 directories, there’s no harm in submitting an article to all in the same day.

    Also, is it okay to write an article and use it as a blog post as well as submitting it to an article directory?

    Yes–I do this, although there is an order to follow in repurposing content like that:

    *First, write the blog post. Then, you can use the blog post as an outline for your article, making the article a unique piece of content that is based on the blog post. You really want to the blog post to remain unique, as it is on your own site.

    I have a post about bouncing articles off of blog content:

    How To Use Your Blog To Generate Articles

    I know they do a quick search when I submit an article to verify that the work is original, but that won’t find not-yet-published articles at other sites nor will it find an article just published to my blog but not yet indexed by search engine.

    Actually, when a directory searches for already published articles, they are trying to ensure that the content is written by you (that it is not “borrowed” from another author). So, as long as all the articles you have published on other sites clearly have your name associated with them, you should not run into any trouble. This is a big reason why I advise always including your name in the resource box.

    I hope that helps!

  11. Hi,

    Thanks for your update. Absolutely article writing play an important role in online marketing even in web 2.0. I know how it works but still need an advance knowledge that I probably don’t know yet.

    I excited to have and see how it gonna help me and hope you will also cover blog writing, and the difference between the 2 plus its traffic effect.

  12. Peter says:

    Dear Steve,
    I’ve done a fair amount of article marketing and have often had good results, appearing on the the first two or three pages on Google.
    Howver I notice they do not hold their position and fall down the rankings, sometimes quite quickly.
    Is there anything I can do to retain article page rank over time?

    Peter.

  13. Steve Shaw says:

    Hi Peter,

    Thanks for your question. You asked:

    I’ve done a fair amount of article marketing and have often had good results, appearing on the the first two or three pages on Google.
    However I notice they do not hold their position and fall down the rankings, sometimes quite quickly.
    Is there anything I can do to retain article page rank over time?

    Peter, what you’re actually going for is an increase in search engine results rankings for the keywords associated with your website. That is what the aim of an article marketing campaign is, rather than to try to get the articles themselves to appear at the top of the rankings.

    So, when you’re doing an article marketing campaign, I would advise you track multiple stats–

    1) Search engine rankings for your keywords. Type each keyword into Google and see where your own website is in the results pages. Make a note each month of your website’s ranking for each of your keyword terms. You may wish to do this with Google and also Yahoo and any other search engines that you’re interested in (they will have different results). I track for Google and Yahoo. And in order for article marketing to work at its optimum, you will do keyword research and then keep your keywords in mind as you’re writing your article titles, your articles, and also your resource boxes.

    2) Your website’s PageRank–this is the special Google PageRank that Google assigns to each website to indicate the website’s authority.

    3) Your website traffic.

    4) The number of backlinks to your website.

    Here is a post that goes over how to track each of these stats, and I think that you will start to see more consistency in the results of your efforts by looking at these stats rather than trying to gauge effectiveness by where the articles themselves appear in Google’s rankings.

    5 Things To Do Before You Start Article Marketing…

    I hope that helps!

  14. mark fleagle says:

    is there a good formula for keyword density? for example if my key word was crappie , and my article length was 400 words how many times could i use this key word, and how many words in between each instance.

  15. Darren says:

    hi,
    is it beeter to submit your article to thousands of directories or just the top 10

  16. Lenora says:

    Why do publishers always want to change your article? When I write something I want it to be presented as is,because that is how I want it to be read !

  17. Steve Shaw says:

    Hi Darren,

    I think it’s better to submit to online publishers of all sorts and all sizes. As long as the publisher is targeted to your niche, the more the better.

    I’ve got a post on this topic that I hope you find helpful:

    Is There Any Benefit to Having Your Article Published on a Smaller Website?

  18. Steve Shaw says:

    Hi Mark,

    Yes, there is a formula:

    1) Count the instances of the keyword/keyphrase in the article body(not the title or resource box)

    2) Get the word count of the article. Most word processing programs have a word count tool as part of the Edit menu. If you’re a member of SubmitYOURArticle.com, our system has a built in keyword density calculator.

    3) Use the following formula to calculate the percentage:

    [Number of times the specific keyword or keyphrase appears in the article] / [Number of words in the article] * [the number of words inthe keyword or keyphrase] * 100

    And here’s a post on this topic that goes into more detail:

    How To Calculate The Keyword Density Of Your Articles

  19. Steve Shaw says:

    Hi Lenora,

    Publishers should reprint your article exactly the way that it is submitted to them. They may change the line length to fit their website specifications, but other than that the wording should stay the same. If you see any publishers who are changing your article, you can contact them and ask them to fix your article or else remove it from their site.

    Cheers,

    Steve

  20. Steve Shaw says:

    Hi Eduard,

    About the difference between using a blog as a marketing tool and article marketing, I covered it a little in my response to David’s question, above.

    Having a blog and doing article marketing are two different types of online marketing tools, and each has their merits and they word wonderfully together. If you’d like to use a blog in conjunction with your website, you can use article marketing to market your it. Just the same as with a traditional website, article marketing is great at increasing the search engine ranking for your keywords and conversely driving traffic to your site.

  21. Dave says:

    Hi Steve,

    There are a few things I’d like to learn more about article marketing, perhaps you have some writing or resources on them already.

    1) How to get more traffic/make more money with an article directory?

    2) What is more popular in terms of articles; articles about marketing, or articles outside the marketing niche?

    3) What are some of the best strategies for writing, submitting, and gaining more backlinks from articles in any given one day period (preferably free methods).

    I haven’t used SYA yet, but I know others who have and would like to try it out for myself, but need the income to be better first.

    Thanks,

    Dave Earley

  22. Steve Shaw says:

    Hi Dave,

    Sure, let’s go over your questions:

    How to get more traffic/make more money with an article directory?

    Well, creating article directory sites is not really our forte, so I’m afraid I can’t help you with this. What we specialize in is the automatic distribution of articles to a network of targeted publishers across the internet. By doing article marketing consistently, you can increase your search engine ranking for your keywords and thereby drive more traffic to your site over the long term.

    What is more popular in terms of articles; articles about marketing, or articles outside the marketing niche?

    We suggest that you submit articles on the topic of your website, no matter what that topic is. So, instead of trying to figure out what a more popular topic is, just write articles on the same topic as your website. That is the way to drive targeted traffic to your site.

    As you can imagine, there are a limitless number of topics that an article can be about and be popular–articles about marketing and articles outside of that niche can be popular as long as they are well written and provide value to the reader.

    What are some of the best strategies for writing, submitting, and gaining more backlinks from articles in any given one day period (preferably free methods).

    The key word in your question is ‘in any given one day period’–Dave, I really advise folks to take a long term view of their websites and not go for the short term traffic.

    To my mind, the best benefit that article marketing can bring is in SEO–the increase of search engine ranking for keyword terms. That type of result is not achieved overnight, but rather with consistent and steady work over the long term. When your site is listed higher in Google, you will consistently receive more traffic.

    So, don’t buy into that ‘build traffic in one day’ stuff–any results you see with one day’s work are quick to fade.

    I have a couple posts on this that may be helpful to you:

    How Many Articles Should I Submit–Is More Better?
    The #1 Reason Why Article Marketing Fails

    I hope this helps!

  23. Anna says:

    I vote for “Ways to take things up a notch–this is intermediate and advanced article marketing techniques:

  24. [...] I asked you “What do you want to learn about Article Marketing?”, and I got a great question from [...]

  25. Lee Davis says:

    Could you do the readership a favor and publish some things on ORGANIZATION – in particular, about time-saving steps for that beginner who is just starting out and what they should be focusing on. I know that you’ve published stuff on how to maximise time and goal focus. As a recovering “information overload” victim, I’ve been able to set my enterprise straight by only focusing on what is good for me and my project. I find that it’s easy to get off-track when there’s not a clear focus. Thank you, Steve, for helping to provide more focus on what is important. Due to my recent mastery of affairs, I’m able to only now leave comment on the email-sent question from last year(!).

  26. Steve Shaw says:

    Hi Lee,

    Thanks so much for your question:

    Yes, we do have a section on Productivity for Writers here:

    http://www.submityourarticle.com/creative-article-marketing/category/productivity/

    But I totally understand the concept of “information overload”, and you’ve given me the idea to make a more streamlined version of that information so that it’s easier to get at.

    A post will be forthcoming on this topic.

    Thanks for your input! :)

  27. I have a couple of questions in response to all the replies so far.

    1) How do you get more sites to pick up your articles from the directories?

    I have what I believe to be quality articles in article directories (over 3+years) but only a few are actually getting picked up. The readership isn’t quite as good as I expect either on some of them. I’ve done keyword targeting, point form type of articles, narrative articles, informative articles – and no one style seems best, although I’m constantly reading that the “5 Tips…” types are more effective. I have not found this to be true.

    2) How long is “a long time” when it comes to using article marketing to drive traffic?

    I’ve been doing this now for several years, but more focused in the past year (still not the level of production I’d prefer, but I’m working on it). The niche I began with (mental health) is the subject of most of my earlier articles. I was getting top listing for several keywords. I was making sales. But then it leveled off and sales dropped, even though I was still doing blog posts and articles. My traffic has only gotten to around 1500-3000 a month.

    Now I’m working in the dog niche and have been for about a year – moreso in the past few months since creating my own dog products, but I’m not getting the traffic or results I expected. Not yet, anyway.

    So I’m wondering how much time I should give it, and what I might be able to do in the meantime to improve my results.

    3. You make an interesting point about writing articles on keywords related to keywords on your site. Well, it makes sense that you’d do that. But how important is it that the specific keywords that you use appear on your site? For example, if I write an article on dog communications but it does not appear on my dog site, will this affect Google’s decisions in any way? I haven’t really paid as much attention to having my keywords in both my articles and my site, although often it just happens.

    Thanks, Steve.

    Sylvia

  28. Steve Shaw says:

    Hi Sylvia,

    Thanks for your questions. Let’s take a look at each one:

    1) How do you get more sites to pick up your articles from the directories?

    First step is to write high quality articles that are attractive to publishers. Always write on the same general topic as your website.

    Second step is to write articles around your long tail keyword phrases. These are the phrases that are 3-5 words long and that are more specific than your main 2 word keyphrases. More on this topic here.

    Third step is to submit your articles via SubmitYOURArticles.com. This makes it so that you submit your articles one time, and then we send them out to our entire distribution list. This is the easy way to do article marketing, and in my opinion it brings about the best results.

    So, when I submit articles through SubmitYOURArticle.com, I get an immediate payoff–I know my articles will be picked up by tons of publishers because they are being sent to them directly. I don’t have to wait for a publisher to find my article on one or two directories and then decide to republish it.

    If you are using SubmitYOURArticle.com, you do not have to look at any particular directory to see how many publishers are republishing your article. You can do a much more comprehensive measuring of your progress by following these steps:

    Take a baseline of your website traffic.
    Take a baseline of your website’s rankings for your keyword terms.
    Take a baseline of your backlinks.
    Take a baseline of your PageRank in Google.

    Then recheck these stats on a certain day of the month. Keep track of the results in a spreadsheet or a notebook. Here is more info on how to do these steps.

    So, don’t get hung up on one element of your article marketing campaign. When measuring results diversify your indicators–check several different factors to get a clear picture of how you’re progressing.

    Fourth step is to submit articles consistently. How many articles you need to submit each month is determined by your submission method. If you are submitting via SubmitYOURArticle.com, I recommend working up to submitting 8 articles a month per website, every month.

    If you are submitting manually, you will need to submit many more.

    Yes, you need to submit articles over the long term, but be sure that you’re also submitting consistently each month.

    2) How long is “a long time” when it comes to using article marketing to drive traffic?

    Sort of answered this question above–you will ideally be submitting articles consistently each month over the lifetime of your website. You will likely see your first major impact about 6 months or so into a consistent article marketing campaign. Article marketing works on momentum, and it’s a long term marketing tool. Like all website marketing tools, it is not the sort of thing that you do for a short period of time and then stop. With all types of website marketing, you must do it consistently as long as your website is in business.

    Again, you need to be submitting the appropriate quantity of articles each month to see an impact. Submit 8 articles a month per website if you’re using SubmitYOURArticle.com. If you’re submitting manually, you’ll likely need to submit at least an article a day.

    Sylvia, if you are trying to drive traffic to more than one website and they are on different topics, you will need to work up to submitting 8 articles per website each month. That would be my advise to you, to focus on maintaining a consistent submission schedule.

    You may be submitting 8 articles a month, but if they are on 2 or 3 different topics, you still have a little work to do to submit enough articles to market 2 or 3 websites. If you are short on time, focus on marketing the sites that have the potential to make you money. Better to market one site thoroughly than 3 sites halfway.

    3) How important is it that the specific keywords that you use appear on your site?

    Let’s start at the beginning–you would do keyword research for your topic. Generate a list of keywords that you will use on your website and in your article submissions. If you have a list of keywords for your topic of dog communication, then you would ideally be using those keywords on your website and in your article marketing campaign.

    You had also asked: “For example, if I write an article on dog communications but it does not appear on my dog site, will this affect Google’s decisions in any way?”

    It helps not to focus on one particular article–one article is not going to make a huge difference in your Google ranking. Google looks at the overall links that are coming in to your site, and it looks at your site. Your site should be full of helpful information on dog communication, if that is your topic, but you do not need to cover every topic on dog communication on your website that you cover in your articles.

    Sylvia, thank you for your excellent questions. I would really recommend that you:

    1 – Develop a comprehensive way of tracking your progress. I’ll provide a resource below (5 Things To Do Before You Start Article Marketing) that tells you step by step how to track your progress.

    2 – Work on submitting articles more consistently. If you’re submitting through SubmitYOURArticle.com, work up to 8 articles per website each month.

    3 – Give more attention to keyword research and using your keywords appropriately in your articles. (There’s a resource on this below)

    These two resources will help you:

    Marketing With Articles: Are Keywords Really That Important?

    5 Things To Do Before You Start Article Marketing…

    I hope that helps!

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