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Reasons Why You Need a Call to Action in Your Online Article Submissions
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You need a "call to action" to get your readers to take the next step.

One of the most critical errors I see is not having a call to action in the resource box at the end of the article.

You go to all the effort of targeting the keywords, crafting the perfect article, but then vaguely mention your site in the resource box without telling the reader they actually need to click through.

Getting them to click through is of course critically important – it’s kind of the whole point!

And yes, you actually need to tell the reader to do so. You are competing with everything else around the reader demanding their attention, and need to make it very clear what they need to do.

What’s a call to action?

It’s where you give the reader instructions on what to do next, now that he or she has gathered the information you’ve presented in the article. The call to action should go in your resource box.

Tell the reader what to do…

It may seem obvious to you what the reader should do, but what is logical to you is not logical to the reader.

I forget who said this, but it was a well-known advertising copywriter who pointed out that the more specific you can be in the instructions that you give your reader, the more likely the reader will do those actions.

This marketing guru’s instructions would be very explicit–”Go to this website, click the orange button in the upper right corner of the page, enter your name and email, press the blue “submit” button, and receive this free report…”

Now, that’s a very detailed call to action! I’m not saying that you should go that far (after all, you only have so much room in the resource box), but at least give some basic instructions to the reader to lead him to the next step. The next step is going to your website.

Just so we’re crystal clear on this, here are some examples:

A resource box with NO call to action:

Steve Shaw has helped thousands of business owners worldwide build traffic, leads and sales to their websites!

A resource box WITH a call to action:

Steve Shaw has helped thousands of business owners worldwide build traffic, leads and sales to their websites – grab his free report giving you a blueprint for attracting sustainable, dirt-cheap, long-term, targeted traffic to any website! Go now to and learn how to boost your traffic by up to 600%!

Keep it a ‘soft sell’ and don’t overdo it as you don’t want to turn readers away at this critical moment with ‘sales speak’. Articles are designed to break through people’s natural sales defence barrier using information to solve their problems, so a simple ‘For more info, go to …’, or ‘For a free report on …, go to …’ will do the trick!

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

4 Responses to “Reasons Why You Need a Call to Action in Your Online Article Submissions”

  1. Nick says:

    Hi Steve,

    The most difficult point about the call to action for me is the fact that different directories have different criteria.

    By that, I mean, you can keep yours as a call to download your artile writing report as that is your niche.

    Ezinearticles, for example, only allows you 3 signatures. How do you choose which 3 topics of the internet marketing niche to direct your traffic towards?


  2. Steve Shaw says:

    @Nick: Hi Nick,

    Ezine Articles may allow you to store only 3 resource boxes (SIGs) on their site, but as far as I know you’re welcome to submit a different resource box to suit the particular niche you’re writing for.

    So, I just change mine to suit the article. This applies if you’re submitting manually or automatically.

    For a manual submission (which it sounds like you’re doing), when you’re on the submission page choose one of the 3 resource boxes that matches most closely to what you’d like yours to look like for a particular article, and your stored resource box will pop up in the resource box (SIG) field. Then, you can change it to suit.

    Or you can decide not to use one of your stored resource boxes and just start from scratch if it’s a totally different niche.

    Hope that helps!

  3. Nick says:

    @Steve Shaw: Thank you for that Steve. That really has answered something that has been a mystery to me for a while!

  4. Hi Steve,

    Thanks for the tip!!!

    I reviewed several different resource box authors info to help me in getting examples.

    Then, I started writing different resource boxes to fit the requirements of the article submission site and putting them into a file.

    Then I copy & paste.


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