What Is The Best Type Of Link To Use In My Resource Box?

Your first question might be,  “Well, what are my choices?”

Let’s start at the beginning–When you’re creating your resource boxes, your options are a text link and an HTML link.

A text link looks like your website address written out. For example, the text link for my website is this:

http://www.SubmitYOURArticle.com

It is just the text (the letters) that form my website URL hyperlinked so that when someone clicks on it they are taken back to my site. From looking at the link, you can clearly see what my website address is.

When you’re submitting your article at SubmitYOURArticle.com, to create a text link, all you have to do is type in your complete URL (http://www.yourwebsite.com) into the text resource box, and a link will automatically be made.

A HTML link is created by hyperlinking certain words. When you click the words, you are taken back to the website, but you cannot see the website address from looking at the link (unless you hover your cursor over the link).

The words that are hyperlinked with the website address are called the anchor text.

Here is an example of a link with anchor text:

This blog, Creative Article Marketing, is a companion site my main website about article marketing.

The words “article marketing” are the anchor text.

Those words are hyperlinked, so when you click them you will be taken to SubmitYOURArticle.com. From looking at the hyperlinked words “article marketing”, you can’t see what my actual website address is (unless you hover your cursor over the link).

In the Advanced HTML Resource Box field the link is not created automatically, as in the text resource box. You can create a link using anchor text, and you can also create a link using a written out URL. When doing so, you will need to go through the process of hyperlinking both your keywords and your URL–just typing them into the box will not create the link.

It’s actually quite easy to do the process of creating the hyperlinks in the HTML resource box. In case you need it, here is a tutorial on how to use the Advanced HTML resource box:

How To Create An Advanced HTML Resource Box In 5 Easy Steps

Now that we’ve gone over the difference of a text link and an anchor text link, let’s head into a question that I received from a reader:

“I usually include one anchor text link to my website and one regular link with a written out URL. Do you think that it is a good idea to do so?”

If you are going to use the HTML Resource box, yes I think it’s a good idea to include an anchor text link (hyperlinking a keyword or keyword phrase that is 1-3 words long) and to also hyperlink a written our URL.

With an HTML resource box, why use two different looking links?

By using anchor text, you get the benefit of your keywords being linked. This helps Google associate your article/website with those words.

By using the link with your written out URL, you have the advantage of allowing readers to see your spelled out URL. The written out URL can help a reader remember your site even after they’ve clicked away from your article.

Note: When using anchor text to form a hyperlink, the only thing to keep in mind is that it’s important not to focus on the same keyword phrase each time, but to vary them a lot within your niche. If you repeatedly hyperlink the same words, it can be interpreted as trying to be manipulative of Google–which Google doesn’t appreciate! By varying your anchor text (the keywords that you’re hyperlinking), it’s non-manipulative but helps Google get a good idea what your site is about by linking in semantically related key phrases.

If you’re just using the text resource box, you will only be able to use a text link. But, if you also fill in the Advanced HTML field you can create a resource box that has both a written out URL and a link created by your keywords.

Remember, if you enter a written out URL in your HTML resource box, you will need to manually hyperlink that URL to make it active, in the same way you hyperlink your anchor words.

Questions for you–Do you use the HTML resource box? Do you ever hyperlink your keywords and your URL?

Photo credit: Links

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