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Resource Box Rehab: How To Turn Your Business Card Into An Author Resource Box
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I really appreciate all the participants in the Resource Box Rehab Lab — as I look through the entries, I see some great teaching opportunities and chances to help fellow article marketers take things up a few notches!

Today we'll be looking at what I'm calling "the Sig Line resource box" phenomenon :-) .

This is where the information put in the author resource box would more appropriately be seen at the end of an email, where your signature line and various contact information usually appears.

Or, I guess this could also be called the "business card resource box" phenomenon–it's the same info as you might find on a person's business card. 

Just to be clear–don't think of your author resource box as a business card, but as an opportunity to:

a) introduce yourself to your reader

b) tell a little about yourself

c) inspire some confidence in your expertise on the subject you're writing about

d) give the reader a reason to go to your website

e) give a link to your website

There is a finesse to an author resource box that a business card or sig line doesn't have.

We have the opportunity to talk to our readers, to make a personal connection, so let's get creative when we're doing our resource boxes!

Also, remember–we do want to include our author name, a little bio info that will inspire some confidence in the reader, a reason to click, and a link to our website.

If your resource box look like a business card, here are a few things to keep in mind:

Your website address is all the contact info you need:

For most people the whole purpose of doing article marketing is to drive traffic to a website, so although you have various methods of someone contacting you, I would suggest only leaving your website address in your resource box.

Your phone number, email, fax, etc, are all bits of info that a person could find if they clicked through to your website, which is what you're going for! :-)

The more info you provide, the more cluttered your resource box looks and it makes it harder for the reader to notice the real bit of info that you want them to see–your website URL.

Write in complete sentences:

Your resource box is your chance to speak directly to your reader, and after you give your name and some bio info that will show why you should be regarded as an expert on your article topic, you want to convince them to go back to your website.

It's easier to persuade someone to do something if you can write in a conversational way, rather than just throwing out blurbs of information. 

Let's take a look at an example resource box from our Resource Box Rehab Lab.

This is Barbara Patinkin's original resource box:

Barbara Patinkin Proprietor
http://www.classiccommunication
An e-tailer with a commitment to service

Toll Free Phone – 877-354-11233
San Francisco – 415-292-4794 / FAX (415) 292-4795

* Invitations with unique and elegant style for
weddings, parties or business events
* Personalized Stationery for yourself or as a gift
* Moving and Birth Announcements
* Holidays Cards for business and personal

The best variety on the Net!

Now, that is an in depth sig line, or would make a great business card or ad in a newspaper, but let's see how we can transform this into a really strong resource box:

 Barbara Patinkin owns Classic Communication, a stationary store known for fast shipping, top quality invitations, huge variety and happy customers! She specializes in invitations with unique and elegant style for weddings, parties or business events. Receive special offers, discounts and announcements of new designs or services by signing up for our preferred shopper's list at =>
http://www.classiccommunication.com/

Now, notice the changes I made–

  • I put the author bio in paragraph form, using complete sentences.
  • I took out the phone, fax, and toll free phone number, leaving only the website address. This focuses the reader's attention on what you want them to do–click the link and go back to Barbara's website!
  • I streamlined the information about what types of services she offers–She specializes in invitations with unique and elegant style for weddings, parties or business events. In an author resource box, you can't tell the reader everything you offer, so you need to pick and choose what your main selling points are.
  • I gave the reader a reason to click through to her website:  Receive special offers, discounts and announcements of new designs or services by signing up for our preferred shopper's list at =>
    http://www.classiccommunication.com/

  • I added .com to complete her website URL (before it was http://www.classiccommunication)
  • I brought attention to the customer satisfaction that is evident when you visit her website–she has testimonials that really build a potential customer's confidence. I included this info in the resource box by saying "a stationary store known for fast shipping, top quality invitations, huge variety and happy customers!"

This is also a resource box that is of an appropriate length (It's 420 characters with spaces. Most directories will allow up to 450.)

So, that would be an excellent resource box for Barbara to use the next time she submits an article–what do you think? 

Questions for you–Do you have any other suggestions for resource boxes for Barbara? 

Also, from reading the tips in this post, could you make any changes to your own resource box to make it better?
 
If so, please enter your made-over resource box in the comments below so we can see another example of these tips in action!
 
Related Resources
 

How To Sabotage Your Article Marketing: The Last Minute Resource Box

5 Ways to Stop Singing the Resource Box Blues

How To
Make Your Resource Box Sticky (and Get Those Click Throughs!)

3 Secret Tricks For Luring Readers Back To Your Website


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


7 Responses to “Resource Box Rehab: How To Turn Your Business Card Into An Author Resource Box”

  1. I appreciate your recommendations and have added
    some additional info that is missing (see below).

    Please let me know if you can accommodate the
    additions and if you have any further recommendations.

    Cordially, Barbara Patinkin
    >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

    Barbara Patinkin owns Classic Communication, a stationery etailer known for fast shipping, top quality invitations, personalzied stationery, huge variety and happy customers!

    She specializes in invitations with unique and elegant style for weddings, parties or business events and a contemporary design collection for personalized stationery – for yourself or as a gift.

    Receive special offers, discounts and announcements of new designs or services by signing up for our preferred shopper’s list at =>
    http://www.classiccommunication.com/

  2. Steve Shaw says:

    Hi Barbara,

    That’s great–it’s nice to get feedback to get our creative juices flowing!

    That new resource box you just listed looks great, but the only thing is that it is 541 characters long, so it is about 89 characters longer than most publishers will accept.

    I would try to trim it down to 450 characters (including spaces) or less, so that you will have a versatile resource box that most publishers can accommodate.

    This is the trick when doing a resource box and why I had to leave out some info in the one I did–we are limited in space so we need to be strategic in the information we include in the resource box.

    Other than that, it’s lovely! :-)

  3. chuck says:

    i just had to say thank you for all the great info . for a newbee this is like finding gold.i my self have spent alot of money on info that just gets you by keep up the great work chuck

  4. Steve Shaw says:

    Thank you, Chuck. I’m glad this has been helpful :-)

  5. Darren says:

    great ideas on how to present your resource bio box

  6. Eleanor says:

    Eleanor Says:
    I do thank you for the information bio box. It will help me when I present another article.
    The look is very professional and complimentary.

    Best Regards,

  7. [...] Resource Box Rehab: How To Turn Your Business Card Into A Resource Box [...]

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