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Run Out Of Stuff To Say: How To Sabotage Your Article Marketing #9
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This is Part 9 in the 10 part series How To Sabotage Your Article Marketing…And What To Do About It!

You may have been running strong with your first few articles, coming up with ideas for your articles pretty easily, but I think pretty much everyone at some point runs into a writing inspiration brick wall that has us saying:

"Um, I think I've written about everything I can possibly write about in my niche."

And this is when an author does one of the following:

a) Gives up

b) Starts writing off topic articles (and we know that that is a no-no!)

c) Finds a way to tap into a limitless supply of article ideas

Let's choose option "c", shall we?

Yes, our imaginations run thin every now and then, and no, it isn't easy to come up with article ideas sometimes, but I promise you–no matter what the topic of your website, you can always generate new and interesting ideas for articles IF you follow these guidelines…

1) Get inspiration from magazines covers.

Most bookstores will have a wide array of magazines covering different niches. Find a magazine that is as close as you can get to your niche and look at the titles on the magazine cover. 

Which titles jump out at you and make you say, "That looks like it would be a good article–I want to read that!"?

Many times you can bounce an article off of a title you see on a magazine cover. Can you convert that title to apply to something in your specific niche?

I get inspiration from all over the place, not just magazine covers. Look all around you–billboards, TV commercials, the newspaper–look for article titles that are somewhat in your niche and use those to bounce off new article ideas.  

Now, notice I'm saying "find a magazine that is somewhat in your niche"–many of us have websites that are in niches that do not have their own magazines :-) (For example, there is no magazine that I know of about Article Marketing.)  

But I sashay a short distance from my specific niche and look in related niches, such as Writing, Creativity, Productivity, and possibly even SEO. These are all issues that lie at the heart of article marketing, so they work as inspiration launching pads. 

Also, I'm saying to look at the magazine covers, at the titles listed there. Those titles are constructed to grab a reader's attention–it is fine to use a great title as a launching pad for an original article.

Big warning–one thing I would not do though is read through the articles in the magazine and try to get inspiration from the articles themselves. You want to be super careful to create a completely unique article with no "borrowed" ideas or phrases–getting inspiration directly from someone' else's article is dangerous because it's too easy to copy.

Just to be safe–let the titles be your inspiration, not the articles themselves. Your imagination needs to fill in the blanks between the inspiration title and the finished article. 

2) Don't forget about the newbies.

When we're writing on our area of expertise, sometimes we can overlook the obvious. We want to write helpful, educational articles, and our minds oftentimes go to topics that are more advanced. 

Have you ever considered that someone reading your article might not even understand the basics of what you're talking about?

I have to remind myself of this all the time–not everyone knows what article marketing is, and not everyone even knows the reasons why it's a popular online marketing tool. Many folks don't even know what a link is.

Could the same thing be true in your niche?

Think about it–although our articles are not sales oriented or promotional in any way, when we educate our readers on some aspect of our niche, we are increasing the likelihood that they will one day be our customers.

So, don't forget about the newbies or the folks who are in your target market but who aren't knowledgeable about what you do.

Try to think back to questions you had when you were first starting out–What confused you? What very basic things do you wish someone had explained to you?  

Try writing a few articles directed at someone in your target market who knows nothing about what you do

3) Play this game: "What are the 10 questions that my customers (or potential customers) most frequently ask me?"

Write those questions down and address each one of them in a separate article.

In this way, you're letting your target market tell you what to write about, which makes perfect sense since you're trying to appeal to them anyway. 

4) Use template titles and fill in the blanks.

Here are some of mine:

  • 10 Great Reasons Why ____
  • How To ____ in 7 Easy Steps
  • 3 Secret Tricks For _____
  • 9 Surefire Ways To ____
  • How To Conquer ______
  • The Top 10 Mistakes People Make When ____
  • Reader Question: "[insert question here]"

You may notice that these titles are all List articles (any article that has a 1,2,3 etc list in it), HowTo articles, and Question articles (articles that answer a question that is stated in the title). 

These are my go-to article topic stimulators, because usually just seeing the format for the title gets the wheels of my brain moving (which helps creativity!).

I would encourage you–try filling in the blanks for the template titles listed above, and I bet you can come up with a compelling title to base a new article on. 

5) Have an open classroom. 

With article marketing, we are writing and submitting educational articles, so it really helps me a lot to sort of pretend that I'm a teacher in a school. My students are my target market, and they have things that they need to learn in order to get a good grade in my class :-)

No matter what the topic of your website is, you can teach your readers something–that is the whole purpose (from the reader's standpoint) for free reprint articles. They are supposed to educate and inform, and our job as writers is to find a way to creatively teach our reader's something that will benefit them.

The types of titles that go perfectly with a teaching attitude are: How To articles and articles that ask a question in the title (and then the article would answer the question). 

Where these article inspiration launching pads helpful?

I hope so–these are the creativity boosters I use myself, and they help me out time and time again! If you use these tips you will never run out of things to say :-)

If you have other tips for brainstorming article topic ideas, please chime in!   

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

26 Responses to “Run Out Of Stuff To Say: How To Sabotage Your Article Marketing #9”

  1. Great helpful (and humorous) tips shared here! I might have to try that out myself.

  2. Steve Shaw says:

    That’s great–I’m glad you found these tips useful!

  3. Hi Steve-

    How do you feel about article spinners,
    that turn your article into new content?

    Pros and cons?

  4. When it comes to article marketing you have the best information that I have seen anywhere. Keep up the fantastic work. (just added you to google reader so I can keep up to date whenever you write a new article)

  5. Steve Shaw says:

    Hi Article Gallery,

    The important thing is maintaining the quality of the article–all “spins” should be of the same high quality as the original, and that is sometimes hard to come by when you’re using an article spinner.

    Keeping this in mind, I actually created a tool called the ArticleLeverageâ„¢ system to allow members of to create multiple variations of each article (if they so choose) while also maintaining the high quality.

    For more info on this, please see this post about ArticleLeverageâ„¢

    ArticleLeverage : How Does It Work?

    (and don’t forget to look at the comments too, to see some feedback from members who are using this tool)

  6. Steve Shaw says:


    Thank you very much :-) I’m glad you’re finding value in the information we’re providing here.

  7. Carole says:

    Great ideas for staying inspired. My niches are all over the popular magazine covers.


  8. Pat Gunning says:

    Here’s a tip that may be helpful. Write down all of the keywords and phrases that are relevant to your niche. Wordtracker now has a keyword-questions search tool that gives you all of the searched questions related to your words.

    Give it a try when the brick wall is at your nose!

  9. Thanks for the great info. You have inspired me to keep going with my articles.

  10. Darren says:

    always great info, only one left? should start another 10

  11. Just in time… great stuff thanks

  12. Hi Steve,

    Great stuff as always!

    These are some very good tips, some of which I use at times.

    I had gotten the template idea from a very prominent copywriter and email marketer a few months ago. It is a very effective method to get the ideas flowing.

    It really gets difficult sometimes to get ideas to write your articles about. What helps me a bit is that I have subscribed to a number of newsletters in my niche.

    A rich source of ideas for articles can be found in forums. The new members of these forums are always asking “How To” questions. These questions provide some of the best ideas for writing your articles.

    Reading books also provides me with lots of ideas. What I do is highlight certain points while reading. By copying these points to notepad you can have ideas to jump start your writing.

    I also copy some of the better Google Ads titles and tweak them. These ads are already attracting prospects, so why not use them for maximum leverage?

    Hope this helps!

    Thanks for your leadership as always Steve!


  13. Rajesh says:

    Hi Steve! I feel this is very good and useful article for me. I have saved it on my pen drive.

  14. Thanks for all your ideas, Steve! I am having trouble coming up with more article ideas and your article has helped a lot.


  15. Andre says:

    Hi Steve,

    This was a very good article with some really good tips. I cannot believe I have had a wealth of information in front of me when I go to the bookstore. Thanks.

  16. [...] 21) Develop a way to brainstorm article topics–you will need a steady stream of them! [...]

  17. Dsouza jhn says:

    Really nice article i enjoyed reading this.

  18. [...] Run Out Of Article Topics: How To Sabotage Your Article Maketing # 9 Article Distribution Service ( [...]

  19. [...] How To Never Run Out Of Topics To Write About – 5 methods for creating new article topic ideas. [...]

  20. Amy Gould says:

    Thanks for the article, it couldn’t have come at a better time. I’m in the process of writing new content to change my site into a membership site and am totally stumped for articles. The forum idea was great and I am going to try the magazine idea as well.

  21. Here’s a tip about one way I get ideas: Google Alerts- I have one set up for each of my keywords for each of my websites. When I see related articles, I scan the titles, and see if there are several on the same topic, which may mean there are people searching for that topic. Then I try to write an article on that topic.
    I agree that you shouldn’t use the whole article, the title should be a jumping off point; you are less likely to violate another author’s rights that way.

  22. Steve Shaw says:

    Hi Edward,

    That is an excellent suggestion–Thank you!

  23. [...] How To Never Run Out Of Topics To Write About – 5 methods for creating new article topic ideas. [...]

  24. All really good and helpful tips, especially the “template” list of fill in the blank titles. Wondering…what tool, if any, authors use to find out what words/phrases people are actually searching for online. I’ve tried wordtracker and that doesn’t seem to provide enough information and Google’s tool seems to give inaccurate and overinflated term results.

  25. Steve Shaw says:

    You had asked:

    “what tool, if any, authors use to find out what words/phrases people are actually searching for online. I’ve tried wordtracker and that doesn’t seem to provide enough information and Google’s tool seems to give inaccurate and overinflated term results.”

    I use WordTracker–love it! If the free version of WordTracker does not provide enough info, then it’s worth it to pay for the full version that gives much more info, and tells the saturation density.

    Here are some other options for you though…

    I hope that helps!

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