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SEO Article Submission: What Types Of Words Should We Use As Anchor Text In The Resource Box?
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We are now doing 33-33-33 exact match, partial match and non-money “click here, www.yoursite.com, my blog” types of anchor text in the articles in distributed through SubmitYourArticle.com.

What are your thoughts on that mix in light of all the recent changes in Google (Panda/Penguin)?

Thanks for your email, and glad to hear you’re happy with the service.

Just to clarify for everyone, you are asking about the anchor text link(s) in your HTML resource box and what types of phrases you should use in the resource box to make your link profile be the most effective and natural in Google.

And just so we’re all on the same page, by “anchor text” I mean the words that are used to form the link in your resource box (these would be the words that you see highlighted and that people are able to click and be taken to your website).

Here’s the breakdown you’re using now:

  • 33% of your monthly article submissions with the anchor text of your exact keyword(s),
  • 33% with a semantically related keyword (not an exact match but close on the keyword), and
  • 33% where you use an unrelated term such as “click here”, or “my blog”, or the written out URL as the anchor text for your HTML resource box link.

Here’s my take on this:

I think the more natural you can make the inbound links to your site, the better. Normal link profiles will certainly include ‘click here’ type links, linking the domain name, and non-exact keyword matches (as well as do-follow and no-follow type links), and building these types of links into what you do at SubmitYourArticle.com sounds like a good plan.

Those who are reading this might become concerned with the exact percentages–I wouldn’t sweat that. Just keep these general pointers to keep in mind when you’re constructing your HTML resource box:

  • Have a list of several keyword phrases that you would like to be associated with your website.
  • Alternate using those keywords in your article submission. Be sure not to use the same ones each time. The HTML resource box is very powerful, and if you use the same keywords as anchor text for each submission, it can look “unnatural” to Google. So, mix it up.
  • You don’t need to use the exact keyword phrase each time. As the person who asked this question pointed out, it’s fine to use a partial match of the keyword, as that is what would occur naturally if you were writing without being mindful of “getting your keywords in”. Examples of related variations–let’s say that your original keyword was “sailing boats”. Variations on that could be “sail a boat”, “sail boat gear”, “sail boats”, etc.
  • You can also do as this client of mine suggested by linking non-keyword terms like “click here”, “my website” (or similar), or the written out URL from time to time.

I think those are the main things to keep in mind. I’ve always said that it’s important to be mindful of the anchor text you use in the HTML resource box because that anchor text is communicating with Google in a strong way. So, linking the same phrase every time could look manipulative and bring about negative SEO consequences. Nowadays with the changes that have happened at Google, it’s understandable that people are being even more careful not to go overboard.

You still need to market your website and article marketing is still an integral tool for that. The trick is to be patient and subtle about it, especially with the HTML resource box links.

It’s really about helping Google to understand what your site’s about, while not over-doing the optimization.


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