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SEO Article Writing: 5 Biggest Keyword Mistakes (And How To Fix Them!)
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You will be doing yourself a favor if you do some basic keyword research before writing your next article.

The purpose of doing keyword research is to try to align the topic and some of the phrasing of your article with the phrases that your target readers are searching for in Google and the other search engines.

By writing articles that satisfy the searches of your target readers, you position your article and your website to be more easily categorized and ranked by Google for those particular keyword terms.

Ideally, the result is a higher ranking website for you, which will then attract more viewers who are interested in the topic of your website.

There are a number of recurring keyword mistakes that people make when they’re trying to use their keywords in their article submissions. Over the next week or so we’ll be covering 10 of the big ones and some tips for fixing them.

Today we’ll start with the first 5 keyword mistakes…

1 – A title that is overly optimized and does not make sense.

You’ve likely seen this before–the article title is awkwardly phrased and you wonder what in the world the writer was thinking. It may also not be quite clear what the article is about.

The solution:

  • Be sure that you use your keyword phrase in a grammatically correct fashion
  • Try to position the keyword phrase at the beginning of the article, then do a colon and state the specific topic of the article. For example: “SEO Article Writing: 10 Biggest Keyword Mistakes”
  • If your keyword phrase has a misspelling, don’t use it (especially not in the title!).

2 – A resource box that is just a hyperlinked key phrase.

The resource box is about more than just the link–it’s the one space in your article submission where you can tell about yourself, your business, and your products and try to lure the reader back to your website.

The solution:

Be sure that your resource box contains the following info…

  • Your author name (optional but encouraged)
  • A brief bio and info about your business and/or product(s)
  • A reason for the reader to click the link leading to your website
  • A clickable link to your website

3 – Using the same key phrase in every article.

You should have more than just one keyword phrase that you’re targeting.

The solution:

Do your keyword research and come up with a list of several long-tail keyword terms to be used in for your article topics and in your titles.

4 – Using the same key phrase in every HTML resource box.

The same goes for the main keyword terms that you use in your resource boxes, especially any resource box where you hyperlink your keyword terms.

The solution:

Do keyword research for your main keyword terms and come up with a list of 5-10 or more phrases that you alternate in your resource boxes.

There’s a technical reason why you don’t want to hyperlink the same keyphrase each time in your resource box–it can appear to Google as unnatural and create negative SEO consequences, so don’t do it!

5 – Using the same key phrase in your resource box as you do in your article.

There are two types of keywords–one type is your main keywords for which you would like your website to rank highly. The other type is your long-tail keyword terms, for which you’d like your articles to get a high ranking.

So, the two different types of keywords have two different purposes and are to be used in two different places.

The solution:

Use the main keywords in your resource boxes. Use the long-tail keyword terms in your title and the articles themselves. The long-tail keywords determine the topics of your articles.

Live and Learn…

I hope this helps clear up some confusion–have you been making any of these mistakes?

If so, don’t worry too much about it. Just make the mental correction and do things differently moving forward.

These were the first 5 of our 10 biggest keyword mistakes. Next time we’ll cover the next 5 keyword blunders…


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6 Responses to “SEO Article Writing: 5 Biggest Keyword Mistakes (And How To Fix Them!)”

  1. Useful information. I have learnt a lot from this article and I do believe it will go a long way in helping me and others to improve for better results. Each time I read your posts I get very good tips. I’m eagerly waiting for the article you have promised on 5 keyword blunders. Thanks a lot!

  2. Hi Steve

    Very interesting read particularly item 5 – Using the same key phrase in your resource box as you do in your article. I had not looked at the use of the long-tail keywords in the article title for getting them actually ranked better.

    Great tip.

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  3. Dee says:

    The differentiation between and the use of key phrases and keywords isn’t clear to me. I understand the use of long tail keywords in the article title and the article itself, but what are you calling key phrases that are being used in the resource box? That, I don’t really understand at all.

    Are you referring to a “key phrase” and “keyword phrase” as the same thing, or is one, or the other, or both synonymous with a long tail keyword?

    My best guess at what you mean when you say to use long tail keywords in the title and the article is to just use those keywords (synonymous with long tail keywords to me) that you have researched and found to be lacking competition to the point that you can take advantage of them. I also am guessing that you are saying that some extra keywords (synonymous with long tail keywords to me) should be found so they may be rotated through the resource box to avoid SEO penalties. It is your use of key phrases, keywords and long tail keywords in ways that I have not heard before that is confusing to me.

    Thanks.

    Dee

  4. Steve Shaw says:

    @Dee: Hi Dee,

    Sorry for the confusion–the terms “keywords”, “keyword phrases”, “key phrases” and “keyword terms” (and the like) are used interchangeably, so please don’t be thrown off by that :)

    There is a difference between the keywords you would use in the title and article and those you would use in the resource box. You would target long-tail keyword phrases in the article, and then what we call main keyword phrases in the resource box.

    The long-tail keyword phrases are what you want your article to rank highly for.

    The main keyword phrases targeted in the resource box are what you want your website to rank highly for.

    So, two different types of keywords, and two different goals.

    Dee, here is more detailed information on the difference between main keywords that you target in the resource box and long-tail keywords that you target in the article.

  5. Hi Steve!!

    Very interesting article. Great tips. I have learnt a lot of vital concepts from this article. I love the point 5. Thanks… :-)

  6. [...] a very good reason why people do keyword research in conjunction with their article marketing efforts. The idea behind it all is that by finding out what specific words and phrases that your [...]

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