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SEO Article Writing: Using Different Types of Keywords in Articles and Resource Boxes
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In your articles, focus on the long tail...

In your articles, focus on the long tail...

I thought it might be helpful to discuss the two different types of keywords that you will come up with after doing your keyword research and the different uses for each of these types of keywords.

Your Main Keywords:

These keyword phrases are usually 2 to 3 words long and competitive. This means that there is a high demand for that phrase (many people are using those search terms), but there is also a high supply for it (many websites are targeting that phrase). These 2 word phrases are important because they are extremely popular in your niche, but it is also more difficult to rank highly for them because of the increased competition.

Long Tail Keywords:

These are phrases that are usually 3 to 8 words long. While there may not be as many people searching for the long tail keyword phrases as your main keywords, it is easier to rank higher for the long tail keyword terms (due to less competition), and it’s easier to write an article to satisfy those terms. By writing your articles around your long tail keyword terms (one long tail keyword term per article), over time you can effectively create a blanket coverage of all applicable keywords, all directing readers to your site.

For example…

Main keyword phrases: Home school, home schooled, home schooling

Long tail keyword phrases: how to home school, home school curriculum, home school books, home schooling pros and cons, online home school, home school supplies, etc.

Example titles based off of the long tail keyword phrases:

How To Home School

How To Create A Home School Curriculum

Home School Books: 5 Classics You Can’t Live Without

Home Schooling Pros and Cons

Online Home School Options

Home School Supplies: Where To Find Them

Use longer tail keyword phrases for the articles themselves.

There is a big difference between the keywords you choose to focus on in your article and the keywords you choose to use in linking back to your website (in your resource box).

For the keywords you use in your articles, you’re looking at more longer tail keyword phrases (phrases that are 3-8 words or so long) where the competition is low. This means that you have a good chance of the article showing up high in the search engines (SEs) for the long tail keyword phrase that you’re focusing on.

So this is really in addition to the main keyword phrases for which you want your website to rank highly. With the long tail keyword phrases, you’re trying to get traffic through people finding the article, reading it and clicking through to your website.

Use your main keyword phrases for your resource boxes.

This has more to do with your long-term strategy regarding which main keyword phrases you want your website to rank well for in the search engines and has less to do with the article itself. By linking back to your site, you’re telling Google what your site is about (not the article itself), and you’re trying to get traffic through an increased ranking on Google for your site under your main keyword phrase(s).

The significance of that link is also increased by the context in which it is found – i.e. you’re writing about your niche in the article, and then linking to a site that is within the same niche. This is a more significant link than say if the article was about dog training, and then you linked to a site in the resource box that was about cooking fish. The link would be out of context, and not make a lot of sense to Google.


The overall strategy is to use long tail keyword phrases in writing your articles, and then use one of your main keyword phrases in your resource box to link back to your website.

The goal is for the long tail keyword term to help the article rank highly in search engines.

The goal for the shorter more competitive keyword phrase is to get your website ranking more highly for those competitive terms.

Both types of keyword terms work together in your article marketing campaign to bring you more traffic via the search engines.

Photo by Tambako the Jaguar

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

8 Responses to “SEO Article Writing: Using Different Types of Keywords in Articles and Resource Boxes”

  1. patricia says:

    Good info as always. Thank you for breaking down what goes where. This will help me quite a bit, not only in the article writing but also in keyword selection for the ezine.

  2. Sheryl says:

    You have made this crystal clear! Brilliant clarification of length of keywords and type of keywords and their function in both the article body and the resource box. It completely demystified this subject for me…and I’ve been writing articles for years! Stating the goals for each section of the article, as well as for the link covered every gray area I had. This article was exceptionally well written and to the point. But, more importantly, it covered the topic with authority. Thank you!

  3. Wendy Owen says:

    This is simple but it makes a lot of sense. I’ve done a lot of article marketing over the years and I have to admit I didn’t know this. Great logic – thanks Steve!


  4. Thats a great explanation of the use of the longtail keyword in your article and how to set up your resource box anchor text link.

    I know I’ve made mistakes in the past…but I guess we all do in the beginning.

  5. Thank you for explaining in detail about how to use long tail keywords in your article, and then how to use main keywords in your resource box that link to your site.

    I especially liked the specific examples you gave. Sometimes when I’m explaining this to a potentional client, I wonder if I’ve lost them along the way. However, if I make it applicable to their niche, then it becomes easier for them to understand.

    Again, thanks for taking the time. I’m glad I’m on your list. =)

  6. Dennis Cook says:

    Thanks for this helpful advice. It sure will made me realize that while articles may be helpful to some; they are not beneficial to my business if they are not written around our keywords.

  7. Coming in contact with your rich article on key words has moved me forward as a new internet writer.Thanks for your effort.

  8. Rajeev says:

    Thanks, I followed the steps for submitting the article. well written article. hopefully the keywords should work for our website.

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