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SEO Article Writing: Top 3 HTML Resource Box Tips
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The HTML resource box is very powerful at helping search engines to associate your website with certain keywords. For best results, I recommend that you employ the HTML resource box when you’re submitting articles.

In order to get the benefit though, you must use it correctly. Here are some crucial tips for creating a top notch HTML resource box:

Tip #1: Your anchor text should be 2-3 words.

Anchor text refers to the phrase that is linked back to your website. In the HTML resource box, the anchor text should be one of the keyword phrases that you’d like your website to rank highly for.

As we’ve covered before, there are different types of keyword phrases–main phrases, usually 2-3 words long and long-tail keyword phrases, which are 4-8+ words long.

In the HTML resource box, you want to link your main phrases (rather than the long tail ones).

It’s recommended that the anchor text reflects what potential prospects/customers might actually be searching for on the search engines, eg. ‘dog health secrets’, ‘canine health’ and so on. This means the anchor text used will naturally become shorter, and lead to greater SEO benefits longer term.

There are also some article directories that will automatically decline articles that have resource boxes with anchor text that exceed the 3 word limit, so that’s something to keep in mind.

Whatever anchor text you use, be sure not to use the same phrase each time, but rather to alternate your phrases. Hyperlinking the same keyword phrase each time can have negative SEO consequences.

Tip #2: Your HTML resource box should contain more than just linked text.

Remember that actual humans will be reading your article and your resource box. The goal with the resource box is to provide more information about the author and to provide a compelling reason for the reader to click the link leading back to the author’s website.

For this reason, your HTML resource box should contain the following information:

  • Your name (optional, but recommended)
  • Brief information about your and your business–what makes you an authority on your topic?
  • A reason for the reader to click the link in your resource box. This could be a free e-book, a newsletter, or additional valuable content waiting for the reader at your site.
  • A link to your site. In the HTML resource box, the text for at least one of your links will be comprised of a keyword phrase that you wish to be associated with your website.

Tip #3: Remember to hyperlink any written out URLs.

It’s fine to also include a written out URL for your site–seeing the website address can help readers remember your site even after they’re not looking at your article.

It’s important to remember, though, that if you include a written our URL (http://www.yoursite.com), that you need to be sure that the URL is hyperlinked. If not, then people will be able to see your website address, but they will not be able to click it and be taken to your website.

Conclusion

The HTML resource box can be a powerful weapon in your favor when doing article marketing. It’s not hard to use, but there is a strategy involved and some guidelines to follow.

In this post, I’ve covered 3 of the most common mistakes I see people making when they create HTML resource boxes. If you follow these tips, you’ll be well on your way to creating a strong HTML resource box.


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


3 Responses to “SEO Article Writing: Top 3 HTML Resource Box Tips”

  1. Adrian Kay says:

    Hi Steve,
    I’ve never tried article marketing before but have become quite excited about just what can be achieved. Although I’m offering physical rather than information products (snow boots), I’m sure that I now have the knowledge to put together something that will appeal. Keep upthe good work!
    Adrian

  2. [...] There is another type of resource box that you can do that has greater benefits, but that is a bit more complicated. Don’t worry, it’s not so complicated that you can’t use it–it really is quite simple if you know a few simple article marketing tips. [...]

  3. [...] There is another type of resource box that you can do that has greater benefits, but that is a bit more complicated. Don’t worry, it’s not so complicated that you can’t use it–it really is quite simple if you know a few simple article marketing tips. [...]

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