- How Do You Know What Topics Strike A Nerve With Your Target Market?
A key aspect of article marketing is providing valuable educational content for your target market, but how do you know what sorts of information your target customers are looking for?
Of course we always write on the topic of our websites, but beyond that, where can we get specific ideas for articles?
The crazy thing is that we (the experts) oftentimes are so waist deep in our field that we overlook the most obvious questions and topics.
As business owners who are marketing focused, sometimes our brains are not completely customer-centric when we're deciding what to write about.
That is just human nature–in order to get a read on questions that are circling through our customers' brains, we need to venture beyond ourselves and our expertise and journey into the turf of our customers.
But where do you find that turf, and how can we get into the minds of our customers?
Please check out these 5 main areas where you can get a read on your target customers so that you can then produce content that will satisfy their needs:
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Author: Steve Shaw
Date Posted: December 1st, 2008
Tags: article distribution service, article marketing, free reprint article, writing
Categories: Creativity, Writing, Article Marketing, HowTo
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- ArticleTrickle now launched at SubmitYOURArticle.com
After many months of development and testing, we have now launched our brand new technology, ArticleTrickle, further enhancing the functionality offered by SubmitYOURArticle.com's article distribution service.
This technology allows articles to be 'trickled' out to our distribution network in a far more natural fashion than the all-at-once approach - the effect would be very similar to if you were distributing an article manually, and only able to distribute it to new potential publishers for say an hour or so a day.
Members can choose the length of time over which they want their article to be distributed - for example, articles can be trickled out over 7 days, 30 days, etc. This helps ensure links generated from article submissions are built up more gradually, which may be more search engine friendly.
In addition, members can now also schedule when they would like articles to be distributed in advance. So members can for example log into their account at the start of the month, set up all their articles to be distributed over the course of that month, set it and forget it - and we'll take care of the rest.
So how do you use it?
Members just need to click the Submit button to submit an article for distribution in the usual way - you'll then see different distribution options allowing you to take advantage of ArticleTrickle and the scheduling capabilities.
Not yet a member? Click here now for more information.
Author: Steve
Date Posted: November 11th, 2008
Tags: article distribution service, ArticleTrickle
Categories: Article Marketing, SubmitYourArticle.com Info
Comments: 14 Comments
- Go Keyword Crazy: How To Sabotage Your Article Marketing #10
This is the thrilling conclusion 
of the 10 part series How To Sabotage Your Article Marketing…And What To Do About It!
We're all in the same boat here–all of us are at various stages of learning how to market and drive traffic to our websites.
If you're like most folks, when you first start marketing your website you probably didn't have any idea about any of the SEO stuff, such as keywords.
Then after a while, you learned what keywords are and what their purpose is, and you got the general impression that you're supposed to be using keywords in your website and in your article marketing campaign.
Perhaps you've overheard bits and pieces of information, such as "use your keywords in your articles to attract Google's attention" and "putting your keywords in your titles is extra effective."
And then you take that information and try to do the best you can with it.
No one can blame you for that–even the most experienced SEO junkie is constantly learning, constantly trying to figure out how things work.
But I have to tell you, I see more articles than I'd like to admit that look like they've been peppered with a keyword machine gun, with keywords just sprayed throughout the title, the article body and the resource box with no attention to the writing quality and educational content.
This is not what you're going for!
When it comes to keywords, balance it the key.
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Author: Steve Shaw
Date Posted: August 25th, 2008
Tags: article distribution service, article marketing, keywords, SEO, submit article, submit articles, writing
Categories: Writing, Article Marketing, HowTo, SEO, SubmitYourArticle.com Info
Comments: 1 Comment
- Run Out Of Stuff To Say: How To Sabotage Your Article Marketing #9
This is Part 9 in the 10 part series How To Sabotage Your Article Marketing…And What To Do About It!
You may have been running strong with your first few articles, coming up with ideas for your articles pretty easily, but I think pretty much everyone at some point runs into a writing inspiration brick wall that has us saying:
"Um, I think I've written about everything I can possibly write about in my niche."
And this is when an author does one of the following:
a) Gives up
b) Starts writing off topic articles (and we know that that is a no-no!)
c) Finds a way to tap into a limitless supply of article ideas
Let's choose option "c", shall we?
Yes, our imaginations run thin every now and then, and no, it isn't easy to come up with article ideas sometimes, but I promise you–no matter what the topic of your website, you can always generate new and interesting ideas for articles IF you follow these guidelines…
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Author: Steve Shaw
Date Posted: August 22nd, 2008
Tags: article distribution service, article marketing, free reprint article, free reprint articles, HowTo, SEO, submit article, submit articles, unique article, writing
Categories: Creativity, Writing, Article Marketing, HowTo, Productivity for Writers
Comments: 13 Comments
- Write Off-Topic Articles: How To Sabotage Your Article Marketing #8
This is Part 8 in the 10 part series How To Sabotage Your Article Marketing…And What To Do About It!
Every now and then someone will write in saying that they are not seeing the results they were hoping for with article marketing, and they'd like some feedback as to where they could be going wrong.
Then I look at their list of articles and start wondering,
"Hmmm, were all of these articles written to drive traffic back to the same website?"
You see, some of the articles are on the topic of "stereo systems" and others are on the topic of "ballroom dancing" and then others are on the topic of "parenting".
I check the resource boxes and sure enough–all of the articles are trying to drive traffic back to the same website…a website that sells stereo systems.
What is wrong with this picture?
When you're trying to get a grip on what you should write your articles about and why it's so important to stick to a certain topic, it helps to start with the basics.
First, let's refresh our memories about why we're actually doing article marketing in the first place:
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Author: Steve Shaw
Date Posted: August 20th, 2008
Tags: article distribution service, article marketing, keywords, submit article, submit articles, writing
Categories: Writing, Article Marketing, HowTo, SEO
Comments: 5 Comments
- Slap On A Lackluster Title: How To Sabotage Your Article Marketing #7
This is Part 7 in the 10 part series How To Sabotage Your Article Marketing…And What To Do About It!
You are submitting articles consistently. [check!]
You are writing articles that serve your readers and please publishers.[check!]
Your resource box is sticky and lures readers to your site. [check!]
You've created some really superb content in your articles. [check!]
Yay for you 
, but what if you're not getting as much traffic from your articles to your website as you would like?
Whenever someone asks me what one thing they can do to take things up a notch with their articles, I've got just 2 words for them:
Your TITLES!
Imagine you're going to a job interview.
You may be extremely qualified, inventive, creative, a real team player, but if you do not present yourself in such a way that you stick out from the other applicants, you'll just be looked over.
In a way, every article that you write has to pass a job interview–it will be judged from the outside first, and a reader's first impression will determine whether they want to take a closer look.
With your articles, your title is your first opportunity to stand out from the crowd.
The truth is that you can have an absolutely breathtaking article and an enticing and irresistible resource box, but it your title is totally ho-hum, then you won't see the traffic you're looking for.
Why?
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Author: Steve Shaw
Date Posted: August 18th, 2008
Tags: article distribution service, article marketing, keywords, submit article, submit articles, writing
Categories: Creativity, Writing, Article Marketing, HowTo
Comments: 2 Comments
- Give Up Just As You’re Getting Started: How To Sabotage Your Article Marketing #5
This is Part 5 in the 10 part series How To Sabotage Your Article Marketing…And What To Do About It!
We all LOVE immediate gratification, don't we?
This is why we start workout programs, hit the gym hard for a few days in a row, and then look in the mirror expecting to suddenly look like:
a) Arnold Schwarzenegger back in his "Terminator" days OR
b) Linda Hamilton back in her "Terminator 2" days (remember her arms?)
And then when we see that we still look very much the same way we did at the beginning of the week, we get frustrated, think "Ugh, this is taking too long!", and then promptly eat 3 slices of pizza and a hot fudge sundae.
Yes, most of us (myself included!) do have a tendency to want to see immediate results with anything we do, and this includes article marketing.
One of the most common reasons why folks don't see the results they were hoping for with article marketing is giving up too soon after expecting results immediately.
I just want to be up front with you about what you can expect with Article Marketing as far as the time frame goes:
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Author: Steve Shaw
Date Posted: August 13th, 2008
Tags: article distribution service, article marketing, article submission service, keywords, squidoo, submit article, submit articles
Categories: Article Marketing, HowTo, SEO, Productivity for Writers, SubmitYourArticle.com Info
Comments: 4 Comments
- The Last Minute Resource Box: How To Sabotage Your Article Marketing #4
This is Part 4 in the 10 part series How To Sabotage Your Article Marketing…And What To Do About It!
I think it's safe to say that we've all been there–
You've just finished writing your article.
You're excited to get it submitted and out to the publishers.
You login to your account at SubmitYOURArticle.com and start entering your article into the article submission page (or you go to an article directory to manually submit your article there), and lo and behold you're asked to fill in the Resource Box field. At this point many folks think:
"Doh! I forgot about that part. It's just a little author bio–no biggie. I can just come up with a Resource Box on the spot and get that part out of the way so I can finally submit my article."
Then, as I have done in the past, and as many others have done and are still doing, you throw together a Last Minute Resource Box and proceed on your merry way toward the "submit" button.
HALT!!!!
STOP!
Wait a sec!
Little do you know that you've just sashayed over perhaps THE most important part of your article submission–and it's not even part of your article!
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Author: Steve Shaw
Date Posted: August 11th, 2008
Tags: article distribution service, article marketing, articleleverage, submit article, submit articles, submit your article, writing
Categories: Writing, Article Marketing, HowTo, SubmitYourArticle.com Info, Resource Box Rehab
Comments: 7 Comments
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