- Go Keyword Crazy: How To Sabotage Your Article Marketing #10
This is the thrilling conclusion 
of the 10 part series How To Sabotage Your Article Marketing…And What To Do About It!
We're all in the same boat here–all of us are at various stages of learning how to market and drive traffic to our websites.
If you're like most folks, when you first start marketing your website you probably didn't have any idea about any of the SEO stuff, such as keywords.
Then after a while, you learned what keywords are and what their purpose is, and you got the general impression that you're supposed to be using keywords in your website and in your article marketing campaign.
Perhaps you've overheard bits and pieces of information, such as "use your keywords in your articles to attract Google's attention" and "putting your keywords in your titles is extra effective."
And then you take that information and try to do the best you can with it.
No one can blame you for that–even the most experienced SEO junkie is constantly learning, constantly trying to figure out how things work.
But I have to tell you, I see more articles than I'd like to admit that look like they've been peppered with a keyword machine gun, with keywords just sprayed throughout the title, the article body and the resource box with no attention to the writing quality and educational content.
This is not what you're going for!
When it comes to keywords, balance it the key.
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Author: Steve Shaw
Date Posted: August 25th, 2008
Tags: article distribution service, article marketing, keywords, SEO, submit article, submit articles, writing
Categories: Writing, Article Marketing, HowTo, SEO, SubmitYourArticle.com Info
Comments: 1 Comment
- Write Off-Topic Articles: How To Sabotage Your Article Marketing #8
This is Part 8 in the 10 part series How To Sabotage Your Article Marketing…And What To Do About It!
Every now and then someone will write in saying that they are not seeing the results they were hoping for with article marketing, and they'd like some feedback as to where they could be going wrong.
Then I look at their list of articles and start wondering,
"Hmmm, were all of these articles written to drive traffic back to the same website?"
You see, some of the articles are on the topic of "stereo systems" and others are on the topic of "ballroom dancing" and then others are on the topic of "parenting".
I check the resource boxes and sure enough–all of the articles are trying to drive traffic back to the same website…a website that sells stereo systems.
What is wrong with this picture?
When you're trying to get a grip on what you should write your articles about and why it's so important to stick to a certain topic, it helps to start with the basics.
First, let's refresh our memories about why we're actually doing article marketing in the first place:
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Author: Steve Shaw
Date Posted: August 20th, 2008
Tags: article distribution service, article marketing, keywords, submit article, submit articles, writing
Categories: Writing, Article Marketing, HowTo, SEO
Comments: 5 Comments
- Slap On A Lackluster Title: How To Sabotage Your Article Marketing #7
This is Part 7 in the 10 part series How To Sabotage Your Article Marketing…And What To Do About It!
You are submitting articles consistently. [check!]
You are writing articles that serve your readers and please publishers.[check!]
Your resource box is sticky and lures readers to your site. [check!]
You've created some really superb content in your articles. [check!]
Yay for you 
, but what if you're not getting as much traffic from your articles to your website as you would like?
Whenever someone asks me what one thing they can do to take things up a notch with their articles, I've got just 2 words for them:
Your TITLES!
Imagine you're going to a job interview.
You may be extremely qualified, inventive, creative, a real team player, but if you do not present yourself in such a way that you stick out from the other applicants, you'll just be looked over.
In a way, every article that you write has to pass a job interview–it will be judged from the outside first, and a reader's first impression will determine whether they want to take a closer look.
With your articles, your title is your first opportunity to stand out from the crowd.
The truth is that you can have an absolutely breathtaking article and an enticing and irresistible resource box, but it your title is totally ho-hum, then you won't see the traffic you're looking for.
Why?
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Author: Steve Shaw
Date Posted: August 18th, 2008
Tags: article distribution service, article marketing, keywords, submit article, submit articles, writing
Categories: Creativity, Writing, Article Marketing, HowTo
Comments: 2 Comments
- Give Up Just As You’re Getting Started: How To Sabotage Your Article Marketing #5
This is Part 5 in the 10 part series How To Sabotage Your Article Marketing…And What To Do About It!
We all LOVE immediate gratification, don't we?
This is why we start workout programs, hit the gym hard for a few days in a row, and then look in the mirror expecting to suddenly look like:
a) Arnold Schwarzenegger back in his "Terminator" days OR
b) Linda Hamilton back in her "Terminator 2" days (remember her arms?)
And then when we see that we still look very much the same way we did at the beginning of the week, we get frustrated, think "Ugh, this is taking too long!", and then promptly eat 3 slices of pizza and a hot fudge sundae.
Yes, most of us (myself included!) do have a tendency to want to see immediate results with anything we do, and this includes article marketing.
One of the most common reasons why folks don't see the results they were hoping for with article marketing is giving up too soon after expecting results immediately.
I just want to be up front with you about what you can expect with Article Marketing as far as the time frame goes:
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Author: Steve Shaw
Date Posted: August 13th, 2008
Tags: article distribution service, article marketing, article submission service, keywords, squidoo, submit article, submit articles
Categories: Article Marketing, HowTo, SEO, Productivity for Writers, SubmitYourArticle.com Info
Comments: 4 Comments
- Keywords Are Like An Old Fashioned Library Card Catalog
Finally someone explains keywords in a way that strikes home with me–by using a Dewey Decimal metaphor!
According to Lorelle:
"When the writers and publishers of books in libraries wanted to get into those index card catalogs, they would provide the libraries with key words to help classify the books. The Dewey Decimal System allowed numbers to be assigned to books which represented their “categories”. The numbers and key words were carefully typed up on the index cards and filed alphabetically with cross references by title and author, allowing the public three ways to find a book.
You, as a website author or blogger [or article marketer], are responsible for providing the “key words” to help categorize your web page in the database of search engines."
Aha, that makes total sense to me, and it's fun to remember back to the olden days when the library card catalog was in a huge cabinet with a bunch of tiny drawers. This makes the whole "what is a keyword" question much easier to understand.
Author: Steve Shaw
Date Posted: April 14th, 2008
Tags: keywords, SEO
Categories: Article Marketing, HowTo, SEO
Comments: 2 Comments
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