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The #1 Reason Why Article Marketing Fails
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When you're first starting to submit articles to drive traffic to your website, it's not unusual to feel a little 'information overload'.

You've probably heard people talking about targeting keywords, doing research on statistics, checking PageRank and search engine ranking lists, and doing all sorts of technical things that you're afraid are over your head and may limit the effectiveness of your efforts when it comes to Article Marketing.

This is completely and utterly not the case. 

I have something interesting to tell you, something encouraging, and something perhaps that's even a bit shocking for some people. 

You may be surprised to find out that the #1 reason why people don't reach their Article Marketing goals is not because of anything having to do with not understanding or implementing advanced SEO strategies or anything complicated. 

The absolute #1 reason why an Article Marketing campaign "doesn't work" is simply because the person did not submit enough articles on a consistent basis.

That's it–a very simple reason, something that can be easily rectified and something that anyone of any skill level can turn around. 

Article Marketing is a long term marketing strategy. It is extremely effective, the results are reliable, and the actual process of submitting articles is something that  people of any skill level can do.

You don't need to be a SEO mastermind or technical guru to drive traffic to your website.

In fact, oftentimes it's the "regular" person with just a basic knowledge that has the greatest results, because they have a quality that is absolutely indispensable when it comes to marketing your website.

People who are successful article marketers have the quality of 'stick-to-it-iveness'.

People who are successful article marketers are consistent with their efforts.

People who are successful article marketers are able to look at the larger picture and see that doing one simple thing repeatedly and consistently over a span of time can produce a tremendous result several months down the road. 

No matter what your skill level or knowledge of the internet, if you are not able to submit articles consistently, month in and month out, you will not achieve the drastic results you were looking for. 

Article Marketing is not about submitting 1, 2, or 5  articles one month and then quitting to 'see if it works'. If you submit a handful of articles for a month or two and then quit, you will likely not see much of an impact on your website. 

But, if you submit a handful of articles every month for a year, you will be astounded at your results!

Why this difference?

Because Article Marketing gets it's immense power from a cumulative effort–doing one simple activity over and over again for an extended period of time.

It's all about MOMENTUM. 


When you first start submitting articles (or any link building campaign for that matter), it will take a few months for Google and the other search engines to register these new links.

During those first few months, you will be working, submitting articles consistently each month, but the results of your efforts will not be immediately visible.

Think of it this way–during those first few months, you're planting seeds.

When you first plant seeds, you won't be able to see any evidence of the seeds from looking at the top of the soil. You'll just be seeing dirt–the ground will look just the same as it did the day before you planted. 

But something is going on beneath the soil, the seeds are sprouting and growing and starting to reach towards the  sunlight. You don't see all this activity under the earth, but it's going on alright.

If you lose patience, you may just walk away thinking, "Those seeds must have been duds. Nothing is happening."

But little did you know that if you had just waited a little while longer, being faithful with your watering, that you could have had a bumper crop a few months down the road.

Action Steps:

Whether you think you have just a basic knowledge of the internet and how it works, or if you regard yourself as a a bit of an SEO–I have some very simple advice for you that will drastically improve your results with submitting articles:

=> Get into the habit of submitting articles consistently each month. 

=> Commit to submitting articles for an extended period of time. Ideally, for the best results, you would submit articles for the lifetime of your website. The longer you do it, the better your results will be.

=> Start thinking in terms of an 'article marketing campaign' rather than just individual article submissions. 

=> Cultivate a big picture view for your website. Think in terms of the improvements you could make over a year, rather just focusing on results you want to see in a few weeks. 

Words Of Wisdom and Encouragement

I have a personal story to tell you about the results I've seen in my own sites over the past year–really thrilling results that have been building over the past 11 months.

In the next few weeks I'll be sharing the details of my own link building, traffic driving, ranking jumping journey for an article marketing campaign we started about a year ago. I'll tell you how we started, exactly what we did, and I'll tell you what our results were each month along the way.

But for now, do any of you article marketing veterans, those of you who have seen excellent results, have any words of wisdom and encouragement to share with those who are just beginning this journey?

What advice would you give to someone just starting out with Article Marketing?  

Photo Credit: Colorful GardenOriginally uploaded by AllenHsu

Photo Credit: Seedlings Common chickweed Originally uploaded by –Tico–

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

34 Responses to “The #1 Reason Why Article Marketing Fails”

  1. Mike Bach says:

    Reaffirmed what we all need to do on a consistent basis.

    Thanks for the information and a great product


  2. B. Hopkins says:

    The same goes for blogging and anything else you do. You have to be consistent and keep the energy moving forward in order for it to work.

  3. This is great advice. Once I got over feeling overwhelmed and being worried about all the SEO and keyword stuff, I was able to write articles so much faster. And, my article marketing campaign was more successful when I didn’t try so hard!

    At first you feel like you’ll never build up a large number of articles, but it happens much faster than you think. Just do it, and keep doing it. Your success is inevitable.

  4. Steve Shaw says:

    Hi Mike–

    You’re very welcome. Yes, as simple as it is, consistency is at the heart of success in any marketing strategy.

  5. Steve Shaw says:

    Hi B–

    Yes exactly, the same with blogging–you can’t just write a few posts, then expect your site to explode with traffic. With blogging and basically any online marketing tool, it will take several months of steady work before you’ll see the initial results of your hard work. Delayed gratification in action! :)

  6. Steve Shaw says:

    Hi Jennifer,

    So glad to hear that things are easier for you now that you’re getting used to things. Yes, I think that many times we try to make things harder than they need to be. You will see results if you consistently write and submit articles over the long haul. Excellent work!

  7. [...] I was telling you recently how it really helps to think of yourself as implementing an article marketing campaign rather than just writing article by article and seeing how it goes. [...]

  8. So very true. That’s the first advice i gave to all publishers from my site.

  9. Exactly consistency is the name of the game.
    That is it.

  10. [...] The #1 Reason Why Article Marketing Fails – If there is one post on this blog that you need to read, this is it. Article Marketing is not complicated–it is extremely simple and you may be surprised at the most common reason it ‘doesn’t work’. [...]

  11. Barry Newton says:

    I stopped writng articles for my chess site to concentrate on another but the traffic still pours in for for the chess site. Even if I wanted to stop the traffic i don’t know if I could.
    Can you send exactly the same article to many directories?

  12. Steve Shaw says:

    Hi Barry,

    Yes, you can send exactly the same article to many directories. If you submit through a service such as though, you also have the option to create variations of your article so that the same article isn’t submitted to each publisher.

    Here’s some more info on that tool, called ArticleLeverage.

    And you might find this post helpful as well, explaining why many submitting to many directories is helpful.

  13. [...] might find this post reassuring: The #1 Reason Why Article Marketing Fails (and I’ll tell you right now it is not a lack of knowledge of keywords or [...]

  14. Garen says:


    Steve, thank you for the words of encouragement. I do appreciate article marketing and agree with you that everything needs consistency in order to succeed. And how many articles will be good to submit in a monthly basis?

  15. Steve Shaw says:

    Hi Garen,

    Good question–I recommend submitting somewhere between 2 and 8 articles a month–anything more than that is overkill, in my opinion. When you go over 8 articles, the benefits of article submissions go down compared to the extra effort you’re putting into it.

    And of course I recommend submitting them through an automatic content distribution service like ;-)

    I hope that helps!

  16. dileepa says:

    Hi Steve

    Very new to article marketing – joined a programme to submit articles from the 1st of june & have not got down to it.
    The preliminarures you showed are so clear & you have also jump started me.
    I’ll start with a bang.

    So much so for all that – trying to make money without the slightest of self motivation.

    Thanks again Steve.

    Much appreciated.

    God bless.

  17. I admit it….thats right! Irs consistency that will do the trick. I like your entire series. It just follows that practice makes perfect.

    I use safelists, and have a blog, but if I start really wanting to do that type of marketing, I’ll make sure I am willing and wanting to do that consistently.

    Thanks for the great food for thought!


  18. Cheryl says:

    Very reassuring. I’ve been writing articles for my blogs, but haven’t started submitting them yet, though I plan to. Thanks for taking me off the hook on the technical research!

  19. This is an encouraging post and confirms what I believe. It also shows effective marketing is made up of consistent activity over a long period of time.

  20. [...] The #1 Reason Why Article Marketing Fails – if there is one post on this blog that you need to read, this is it. Article Marketing is not complicated–it is extremely simple and you may be surprised at the most common reason it ‘doesn’t work’. [...]

  21. Heather Robinson says:

    What’s that old saying? Slow and steady wins the race. Seems like it applies to article marketing as well as racing.

    Question: Can you post an article you’ve written on your website? If yes, should you submit it first or post it first and should you change it slightly or can you post it word for word.


  22. Steve Shaw says:

    Hi Heather,

    If you’d like to get double duty out of an article you’ve already published on your website re-write it and then submit it as a free reprint article. I would not recommend submitting the exact same article that appears on your own site, as it’s best that your own site have as much unique content as possible.

    I hope that helps!

  23. Chuck Miser says:

    Great article and a great motivator. I see myself wasting time on other things when just like you say I can definatly see results both short term and long term from my articles that I have wrote. I have several in the hopper that need to be finished and I am going to do that right now.

    Thanks again
    Cheap Charley

  24. Ricardo A. says:

    Well said!

    In a word, consistency.

    Works wonders … for about almost everything in life.

  25. Great article, is there any softwear that will transcribe as i talk, that would make things so much faster. my typing is so slow! lol

  26. Great advice!

    Patience is a virtue. I think in today’s “now, now, now” society, people easily get used to seeing results immediately and if they don’t get immediate results, they quit disillusioned. Dogged determination to succeed and giving your campaign the time it needs to come to fruition are essential. I LOVED the seedling analogy. Very apt!

  27. Jasper says:

    Steve, GREAT advice, all we have to do is to do our very best to be consistent and persistent at the same time.

  28. Great post!

    I do feel that rudimentary keyword knowledge can certainly help an author. Researching keywords is very easy and takes just a bit of time when compared to the time it takes to write a good article.

    Very good advice though. When you’re just getting started they aren’t essential to successful article marketing but keywords are another tool in your arsenal and can help you gain exposure.

    I get a lot of traffic through author pages as well and they are rarely utilized, but that’s a whole, new subject.

    Great post! There’s some great advice in some of the comments here as well.


  29. Thank you for this post. I sometimes get discouraged with my article marketing but I am consistent.

    Just wondering though, what’s a minimum number of articles to write each week? I have 2 sites and I write 1-2 articles each week for both. That’s only about 4 articles a month per site. Can that really have an impact?

    Also, I have had my work stolen in the past so I started writing an article, posting it on my site and then changing the title and rewording the content to submit to the directories. However, this is time consuming. Any suggestions?

  30. Mark Shapiro says:

    Michelle, happened to me. I found out who hosted the domains with my articles, e.g. was stolen from

    I emailed the ISP hosting the sites, and they said they would get back to me. If the ISP is local and they don’t respond, you can sue them in small claims court, but if they are overseas, not much can be done. What really stinks, is you upload your article to some site, and they won’t let you, saying the thief owns it. Best not to get too worked up, people will know who is the real author.

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