The #1 Reason Why Article Marketing Fails

When you're first starting to submit articles to drive traffic to your website, it's not unusual to feel a little 'information overload'.

You've probably heard people talking about targeting keywords, doing research on statistics, checking PageRank and search engine ranking lists, and doing all sorts of technical things that you're afraid are over your head and may limit the effectiveness of your efforts when it comes to Article Marketing.

This is completely and utterly not the case. 

I have something interesting to tell you, something encouraging, and something perhaps that's even a bit shocking for some people. 

You may be surprised to find out that the #1 reason why people don't reach their Article Marketing goals is not because of anything having to do with not understanding or implementing advanced SEO strategies or anything complicated. 

The absolute #1 reason why an Article Marketing campaign "doesn't work" is simply because the person did not submit enough articles on a consistent basis.

That's it–a very simple reason, something that can be easily rectified and something that anyone of any skill level can turn around. 

Article Marketing is a long term marketing strategy. It is extremely effective, the results are reliable, and the actual process of submitting articles is something that  people of any skill level can do.

You don't need to be a SEO mastermind or technical guru to drive traffic to your website.

In fact, oftentimes it's the "regular" person with just a basic knowledge that has the greatest results, because they have a quality that is absolutely indispensable when it comes to marketing your website.

People who are successful article marketers have the quality of 'stick-to-it-iveness'.

People who are successful article marketers are consistent with their efforts.

People who are successful article marketers are able to look at the larger picture and see that doing one simple thing repeatedly and consistently over a span of time can produce a tremendous result several months down the road. 

No matter what your skill level or knowledge of the internet, if you are not able to submit articles consistently, month in and month out, you will not achieve the drastic results you were looking for. 

Article Marketing is not about submitting 1, 2, or 5  articles one month and then quitting to 'see if it works'. If you submit a handful of articles for a month or two and then quit, you will likely not see much of an impact on your website. 

But, if you submit a handful of articles every month for a year, you will be astounded at your results!

Why this difference?

Because Article Marketing gets it's immense power from a cumulative effort–doing one simple activity over and over again for an extended period of time.

It's all about MOMENTUM. 

When you first start submitting articles (or any link building campaign for that matter), it will take a few months for Google and the other search engines to register these new links.

During those first few months, you will be working, submitting articles consistently each month, but the results of your efforts will not be immediately visible.

Think of it this way–during those first few months, you're planting seeds.

When you first plant seeds, you won't be able to see any evidence of the seeds from looking at the top of the soil. You'll just be seeing dirt–the ground will look just the same as it did the day before you planted. 

But something is going on beneath the soil, the seeds are sprouting and growing and starting to reach towards the  sunlight. You don't see all this activity under the earth, but it's going on alright.

If you lose patience, you may just walk away thinking, "Those seeds must have been duds. Nothing is happening."

But little did you know that if you had just waited a little while longer, being faithful with your watering, that you could have had a bumper crop a few months down the road.

Action Steps:

Whether you think you have just a basic knowledge of the internet and how it works, or if you regard yourself as a a bit of an SEO–I have some very simple advice for you that will drastically improve your results with submitting articles:

=> Get into the habit of submitting articles consistently each month. 

=> Commit to submitting articles for an extended period of time. Ideally, for the best results, you would submit articles for the lifetime of your website. The longer you do it, the better your results will be.

=> Start thinking in terms of an 'article marketing campaign' rather than just individual article submissions. 

=> Cultivate a big picture view for your website. Think in terms of the improvements you could make over a year, rather just focusing on results you want to see in a few weeks. 

Words Of Wisdom and Encouragement

I have a personal story to tell you about the results I've seen in my own sites over the past year–really thrilling results that have been building over the past 11 months.

In the next few weeks I'll be sharing the details of my own link building, traffic driving, ranking jumping journey for an article marketing campaign we started about a year ago. I'll tell you how we started, exactly what we did, and I'll tell you what our results were each month along the way.

But for now, do any of you article marketing veterans, those of you who have seen excellent results, have any words of wisdom and encouragement to share with those who are just beginning this journey?

What advice would you give to someone just starting out with Article Marketing?  

Photo Credit: Colorful GardenOriginally uploaded by AllenHsu

Photo Credit: Seedlings Common chickweed Originally uploaded by –Tico–

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