The 3 *BIG* Reasons Why Small Business Owners Use Article Marketing

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Sometimes folks will write in and ask–"I've heard about article marketing but I'm not sure what it does. How can article marketing benefit my small business?"

That's an excellent question, and the answer probably has more depth than most people are expecting.

You see, even if your small business is in the "real world" and not entirely online, you need to accomplish a few objectives internet-wise in order to take advantage of all the marketing opportunities that the web offers. 

Small business owners use article marketing for 3 main reasons:

1) To build inbound links to your website.

With each article that you submit, you will include a resource box, which is the one spot where you get to talk about yourself, your business, and give a link back to your website. That link that appears in your resource box is extremely valuable!

The inbound links will improve your search engine ranking, which will then, in turn bring you even more traffic.

Aside from the SEO benefits, the links also create increased opportunities for direct click-throughs. This means that every time someone sees your article on a website, it is another chance that they will click the link in your resource box and be lead back to your website–which is what you want!

2) To get the word out about your website, bringing widespread exposure and an increase in long term targeted traffic.

Most business owners have a website, but what is the point of having a website is no one knows about it?!

We have all been there–you created this great website and you sit and twiddle your thumbs for a while wondering, "Alright, now what am I supposed to do? How do I get people to come here?"

Your website is the representation of your business on the web, and like any business you need to market it in order to get attention.  Article marketing is a great way to market a website and get widespread exposure.

Again, it all goes back to that resource box that sits below your article. By writing articles that have widespread distribution and that include your name and a link back to your website in the resource box, you can draw in targeted traffic.

Why does article marketing bring in targeted traffic?

Because people who are clicking through will do so because they found your article helpful. Your articles should always be on the same topic as your website, so that when someone reads your article, and then looks at what you say in your resource box, they'll be inspired to click through. 

3) To establish yourself as an expert in your niche.

When a customer is thinking about using your services, they are likely to do a Google search on your name. If you've been doing article marketing, when they search for your name a list of your articles will come up, and they will get a great idea of your expertise in your business. This also builds customer confidence!

This is another great reason why you want to be absolutely sure that your articles are of the highest quality and are written with your target market in mind.

Remember, you are not trying to sell anything or convince folks to visit your website in your article. The way you lure traffic back to your website is by creating a helpful article and writing a great resource box that inspires folks to click!

So, small business owners use article marketing to increase their web presence, to help bolster their website's rankings in the search engines, to establish themselves as an expert in their niche, and also to generate more targeted traffic to their website.

These 3 objectives are HUGE when it comes to establishing a web presence and drawing traffic to your website.

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