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The Advanced Article Marketing Model
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Advanced Article Marketing Model (click image to view full size)

In an earlier post, I introduced my diagram of traditional article marketing – in this post I want to take that up a notch or two and introduce my Advanced Article Marketing Model.

What I find surprising is that many people create content for other websites to be able to publish and take advantage of … but never take advantage of that same content by publishing it on their own website.

This is the missing link in most people’s article marketing activities … but it gives you numerous advantages when you incorporate doing this, and it’s so incredibly easy to do.

Search engines simply love unique content, and the more you have on your website that’s related to your website’s niche, the better … each piece of content you have attracts more traffic to your site, and more reasons for people to stick around when they get there.

(Incidentally, search engines like Google also measure how long someone ‘sticks’ on your site, so the more reasons you provide for someone to stick around, the better – for example, they notice when you click through to a site from their SERPs — search engine results pages — and then click back again quickly because nothing caught your attention. It all affects the ranking of the site in question.)

Also, each piece of new content published on a new page on your site allows for new internal links to other pages on your site, further boosting your site’s website optimization as a whole.

Not only that, but new content also gives you an excellent excuse to consistently communicate with your list, attract them back to your site (to read the new content), and keep your business front-of-mind … more traffic, and more sales.

On top of that, it also ties in nicely with social media … as soon as you publish a new post, you can send out a tweet, update your Facebook fan page, and so on.

The easiest way to do this is to install a blog on your website – it’s outside the scope of this post to tell you how to do this, but I’d recommend installing a WordPress blog, it’s completely free, and straightforward to get someone to set that up for you if you’re not comfortable doing it yourself.

And if you don’t yet have a website, a WordPress blog is one of the easiest means by which to set one up, and you have all the advantages of a blog right from the beginning.

Blogs are very search engine friendly and have a number of other advantages:

  • You can quickly create new content and publish it via your blog’s publishing interface, including the ability to easily incorporate images, audio and video, without needing input from a webmaster or web developer;
  • Readers of your posts can leave comments (please leave your own below!) – this not only gives you ideas for future content, but also gives you great interaction with your visitors and prospects, and they feel more connected with you and your business;
  • Your posts can attract links from other blogs, helping further with the link-building process;
  • A blog can help improve your customer support and make it more efficient for you – for example, as I explained at the bottom of yesterday’s post on customer service, if you have a frequent issue arising, a single blog post can cover it and you can then simply refer people to the post, and get feedback on anything people still don’t understand;
  • And many more …

Here’s the process I would recommend in following the Advanced Article Marketing Model, and in fact follow myself with my own traffic-attracting activities:

  • Create and publish content for your blog;
  • Have that content rewritten (or rewrite it yourself);

In terms of traffic, the Advanced Article Marketing Model multiplies your results, by firstly attracting new traffic to those new content pages on your own website, and secondly it boosts your internal SEO by providing new internal linking opportunities.

This can be illustrated visually as shown here.

Compared with the traditional article marketing model, you are now doing the following in addition:

  • Publishing your content on your own site;

This gives you these additional advantages, with very little extra effort required:

  • Attraction of new traffic from the search engines to your new content;
  • A boost to your search engine ranking, with all the additional unique content establishing your site’s position as a leader in its field, providing more internal linking opportunities (not to mention further opportunities for other sites to link to you).

Makes sense, don’t you think?

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

5 Responses to “The Advanced Article Marketing Model”

  1. douglas says:

    If SYA distribute the written articles first and then they are entered onto the content page of the website, is there still a need to re-write the articles?

  2. Steve Shaw says:

    @douglas: Hi Douglas,

    Yes, always keep the content on your own site unique. If you have content that you would like to do double duty, by being used as a free reprint article and content on your site, be sure to rewrite the content. The most important thing is to keep the content on your own site unique.

  3. Diego says:

    This sounds like something that will assist me but i am concerned that the things i think about most are political and social and how do you market products when talking about those things?

  4. Steve Shaw says:

    @Diego: Hi Diego,

    If your website is about political and social topics, then you would write articles on those subjects. Whatever the topic of your website, that is the topic of your articles.

    You don’t always have to market a product–there are some websites that are not product based. It sounds like your website may not be product based, and that is fine. It may actually be simpler to write articles for a website that is not product based.

  5. moorthi says:

    Nice Article…..

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