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My Top 5 Article Marketing Tips
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This quote by Benjamin Disraeli inspires my work.

If I could sit across a table from you and give you some advice on just a few main things to keep in mind as you carry out your article marketing campaigns, this is what I would tell you:

1) Vary your keywords.

Yes, knowing what your keywords are and using them appropriately in your article submissions can help you maximize your results and really target the types of readers that you’re reaching.

I just want to caution you though, to vary your keywords in your articles–don’t just target the same words every time. The reason for this is that overusing a keyword in your submissions can make it appear as if you’re trying to manipulate Google, which Google doesn’t like.

2) Focus on writing quality articles.

It may be tempting to just crank out article after article thinking that the goal is submitting a certain quantity of articles so that you can receive the backlinks, but quality is important as well.

Article marketing is not just about the initial backlinks–the goal is to produce and widely distribute educational, helpful content on a niche topic that will continue to hold its value for readers for years and years to come.

One of the major perks of article marketing is that the backlinks build over the lifetime of the published article.

Why do the backlinks continue to build?

Because when people read the article, they find value in it and decide to re-publish it on their websites.

If the article does not have lasting value, though, there is no incentive for more and more publishers to keep on republishing

Quality articles will build credibility with publishers and your target readers. Focus on only submitting quality articles and you will be rewarded many times over.

When I say “quality article”, I mean one that is well written and thoughtfully put together, offers helpful information, is specific to your niche, and is ideally timeless.

3) Re-purpose your content.

Have you got a blog, an e-book, a PDF, or a website with helpful information?

If you do, you have a ready source of inspiration for your articles.

Or if you have a collection of articles that you’ve written and submitted, why not re-purpose them into an e-book, which you can use as a resource box lure or as a free gift for people who sign up for your email list?

Most of the way we communicate with people online is through the written word, so why not multi-task your content and save yourself some time and energy?

Here are some resources to help you get started:

5 Ways To Get Multiple Marketing Uses Out Of Your Articles

Get More Marketing Mileage Out Of Your Articles–Turn Them Into An E-book!

How To Turn A Blog Post Into A Free Reprint Article

How To Use Your Blog To Generate Articles

4) Build your email list by linking to a squeeze page from your resource box.

If you are trying to build your list, it’s a great idea to link to a squeeze page that has a sign up box for a valuable report, an e-book, a newsletter, or some other gift that you can offer a reader. The reader will then sign up for your email list.

You can also link to your main site (for SEO reasons), but it’s worth it to link to a squeeze page as well.

I do recommend using a single link in a resource box, so if you have two pages to links to (as in this case with the squeeze page and the main site) you can use ArticleLeverage to drive traffic to both sites with one article, while still maintaining a single link in the resource box. For more info on how to do that, please see this post:

How To Build Links To Multiple Sites With Just One Article

5) Be consistent.

You can do all the things I advise above, but if you are not consistent you will not see the results you’re looking for. Consistency is the driving force behind a successful article marketing campaign, and if you’ll just learn to do that one simple thing–be consistent–you will go much farther than you would have otherwise.

I keep this quote from Benjamin Disraeli beside my desk:

“The secret to success is constancy of purpose.”

Something to keep in mind: Doing anything consistently month after month after month will make an impact.

What does “consistency” look like?

Submit articles each month. Do it for the lifetime of your website.

I recommend submitting somewhere between 2 and 8 articles a month–anything more than that is overkill, in my opinion. When you go over 8 articles, the benefits of article submissions go down compared to the extra effort you’re putting into it.

As long as we’re talking about consistency, here is a post I’d like to refer you to:

The #1 Reason Why Article Marketing Fails

If you are serious about driving traffic to your site with article marketing, there is nothing to prevent you from doing so.

Article marketing isn’t complicated, you don’t need to be advanced in your knowledge of SEO, and you don’t need to know anything technical like HTML.

As you’re starting out, focus writing on quality articles, submit them consistently each month, and then you can work on doing these other suggestions I’ve listed here.

What about you–

If you could give one suggestion to a newcomer to Article Marketing, what would it be?

Do you have a particular quote that inspires your life and your work?

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

8 Responses to “My Top 5 Article Marketing Tips”

  1. Mark Bowden says:

    Hey Steve

    Great article yet again, so much value to assist our artice marketing efforts, please keep up the good work.


  2. Steve Shaw says:

    Hi Mark,

    Glad you enjoyed this.

  3. First article that I read today and this is good sound information.

    Nice Work


  4. Steve Shaw says:

    Thanks Randy–glad you found it useful.

  5. Carole says:

    With all the overload, article marketing always gets shoved aside. Yet it’s the one thing that continues to work over time. Granted, not as well as it used to, but it still pulls in some traffic. You’re right, I need to be more consistent!

  6. The good quality articles are the ones that end up on the most sites. It helps to make it better to add in some facts and figures in addition to your opinion.

  7. Very informative article. Thanks for providing such information. It really helps people like me.

  8. Thanks Steve, you always make good points.

    I especially appreciate the reminder about consistency. Most every marketer out there tries to sell you on the idea of fast internet riches. This is a dream. Success takes time and requires consistent action.


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