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Website Marketing: Site Not Showing Up In Google? Market Your Website To Get A Higher Ranking (And More Traffic)
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Here’s a question I received from a reader:

I have a carpet cleaning business in Houston,TX that was doing pretty good until the economy went bad, and with it my clientele. I have a website for the business but I don’t know what I have to do the get it to show up in a search. Right now it’s somewhere in the Yahoo/Google netherworld (LOL). Can you give me some insight on how I can get my local website on the front page of a Yahoo or Google search to increase my business without it costing me 5 or 10k $$$? If so please share with me. I thank you and my hungry over-eating children thank you.

Thank you so much for your excellent question. I’ll answer your question in detail, but first I want to cut to the chase:

Yes, there is a very simple way to get your site ranked high in the search rankings without spending $5K or higher.

This is why people love article marketing–it is very cost effective. Assuming you approach it in the right way, the results are reliable, and you get to be actively involved in marketing your own site.

It’s no longer so effective to only submit articles to article directories, which is why (for our Gold Level) we also publish member content on a network of third-party owned blogs, which can build up some powerful in-bound links to your site, and help to give you a well-balanced link profile.

But let’s take a step back and cover some other things you mentioned…

Why Is Your Website Not Showing Up In Google?

It’s easy to get the impression that in order to cash in on all the people surfing the net that all you need to do is set up a website. I see that idea being promoted on television commercials for website creation services, and it’s really misleading.

It’s sort of like saying that all you need to do to market your business is to get business cards printed. Well, business cards can be an essential marketing tool, but they only make an impact if you get them in the hands of people who would potentially be interested in your business.

When you create a website and don’t market it, it’s sort of like getting business cards printed and just keeping the sealed box in your desk drawer. The only way your website (or your business cards) do you any good is when you can get it in front of people who are interested in your services. Unfortunately, just creating a website is not enough to make it show up in Google, as you’ve noticed.

How Do You Get To The Top Of Google?

Try to think of Google (or any search engine) as being like a paper phone book. You know those things we used to rely on to look up phone numbers and get referrals for businesses before the internet existed?

Most likely your phone book has a section where businesses are listed 1) by type, and 2) alphabetically by name.

Phone books do that so that if you, say, need a plumber, you can go to the “P” section of the phone book and look up the word “Plumber”. Then under that section you can see all the plumbing businesses listed.

Did you know that the businesses listed at the top get the most referrals from the phone book? That’s why you’ll see some businesses with the names AA Plumbing or AAA Plumbing. That business owner decided to name his business something that would get it listed at the top, in order to cash in on all the people who choose one of the top listed plumbing businesses in the phone book.

Being On Page 1 Is The Goal

Nowadays, most people are likely to turn to Google rather than the phone book. Like the phone book, the businesses (web pages) listed at the top of the Google’s results pages will get most of the referral traffic.

There have been some reports that the #1 listing in Google gets 8 times more traffic (website visitor referrals) than the #5 listing. So, the higher you can get your web pages to be listed, the better–if the #1 spot gets 8 times more referral traffic than the #5 spot, imagine how much more traffic the #1 spot receives over a web page that is on page 10 or not even showing up in the rankings!

The difference in traffic can make an astounding impact on your business.

I want to take this topic slow and really explain all the elements to you, so we’ll continue this conversation about how to get to the top of Google next time.

In the meantime, do you have any questions about what we’ve covered today?

Related Resources:

You’ve just read part one of a 3 part series. Here are the two other posts in this series:

Part 2: How Can You Get Your Local Business On Page One? (Without Spending A Fortune)

Part 3: How To Market A Local Business With Free Reprint Articles (It May Surprise You!)

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

5 Responses to “Website Marketing: Site Not Showing Up In Google? Market Your Website To Get A Higher Ranking (And More Traffic)”

  1. jim says:

    Excellent article. It takes work and alot of people don’t like to hear that word.

  2. Enrique says:

    Excellent article, but how can I get to the top of Google? You didn’t say that.

  3. Steve Shaw says:

    Hi Enrique,

    Thanks so much for dropping by and reading this post–the question about how to get to the top of Google is actually answered over 3 posts–this was the 1st post in a 3 part series, so please see the “Related Resources” section at the end of the post on this page. If you have any other questions after reading those other two resources in this series, please just let me know and I’m happy to help.

  4. Hi Steve,

    As usual, more great information from you. It’s always enlightening receiving your emails with links to this fantastic blog! Thank you for sharing so much knowledge about article marketing. There are some other experts in this area who also share helpful insights, yet I always feel they are leaving something out. :-)

    Regardless of what I’ve learned, you always seem to find something that I don’t yet know. Thank you.

    I’ve been doing article marketing for about 5 years. Two years ago when I signed up for your article marketing service, I saw a small but nice rise in my product sales. It’s far easier and less time consuming than doing the marketing myself as I did in the past when my sales were stuck in a slump .

    The secret to success, as I’ve now discovered, is persistence and patience. It took three months before I saw that boost. It might have been small, but it was great to see some movement after years of article marketing failure.


  5. Steve Shaw says:

    @Sylvia Dickens: Hi Sylvia,

    Thanks so much for your input! Yes, it does take persistence and patience, you’re exactly correct. As much as we all love immediate gratification, website marketing is a “long haul” endeavour. My guess is that the more you refine your article marketing strategies, the better results you’ll have. But it’s like that with all of us–the more consistent we get, the more strategic with our keywords, and the better we get at writing content that people find helpful, the better our results tend to be. It is a learning process, and we need to celebrate even little successes along the way.

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