Reader Question: Do I Need A Website To Do Article Marketing?

Reader Question:

I don’t have a website, but I do have an article that I would like to write and get published on other websites. I’m sort of new at this, and I want to get better. Could you tell me if what I want to do is possible?

Answer:

Generally, people who do article marketing do so to drive traffic to a website. So, it would be a little unconventional to do it if you didn’t have any sort of website you were hoping to lure readers to, but it’s not unheard of.

Often times when we’re thinking about article marketing, we only think about driving traffic to a website, but there are other perks as well.

One of the main reasons why people do article marketing (besides trying to drive traffic to a website) is establishing yourself as an expert in your niche. If you had an article you wanted to be viewed on other websites, you could submit it as a free reprint article and then it would be likely that publishers would pick it up.

Article marketing is not just about Google–there are benefits to being regarded as an expert in your niche that have nothing to do with search engine ranking.

For example, as a result of my own article marketing efforts, I now have articles (on article marketing) published on a regular basis in at least one offline magazine circulated to hundreds of paying subscribers.

This has the obvious effect of immediately identifying me in those subscribers’ minds as an expert in my niche. Several customers have come to me via this route (I know because they told me), and this reputation as an expert has also opened up various joint venture opportunities with additional advantages for my business.

The main thing I would ask you is this: “What do you hope to accomplish by getting your article published on different websites?”

If your goal is to establish yourself as an expert, then article marketing is a good choice.

One caveat though:

You will still need to submit articles consistently–one or two articles is not going to cut it. If you want to be regarded as an expert in your niche, you still need to submit articles to the same extent as someone who has the goal of driving traffic to a website.

I would encourage you though–if you do have business, it would be a great idea to make a website. That would ensure that you were getting the maximum benefit from article marketing.

Tweet This Delicious Digg This Facebook Stumble This