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What Is The Purpose Of An Article Directory?
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That may sound like a pretty simple question with a really obvious answer, but it’s one of those topics that is so basic that many folks have forgotten the fundamental reason why we submit articles to article directories.

An article directory is like a library of articles, where online publishers can “check-out” articles and publish them on their websites.

With a library you need to return every book that you check-out, but with an article directory publishers get to “keep” the article (publish it on their site) as long as they give credit to the author and include the author resource box when they republish it.

This is why articles used in article marketing are called “free reprint articles”.

Publishers can reprint them for free, but the author gets paid back by having his resource box reprinted (including a link to his website) every time his article is republished.

It’s a win-win situation for both parties!

So, exactly how does this work?

Imagine–you’ve just submitted an article to an article directory.

You wrote the article really carefully and made it educational so that the editor of that directory would find it acceptable and publish it. After your article gets published on that directory, then if everything goes well people will come to that article directory, fall in love with your article, and then decide to reprint it in newsletters, websites, blogs, and other online publishing avenues.

Each time someone republishes your article, you receive a one-way backlink to your website, and also you get to demonstrate your expertise and bring exposure to your business.

By submitting your article to one single directory, it’s like submitting your article to multiple publishers since article directories are where publishers go to find articles.

Now, some folks really focus on the link they get back from the original article directory they submitted their article to as being the big prize. They think the only reason to submit articles to an article directory is to get a link back from that specific directory in return, and decide that it’s only worth it to submit to the tippy top ranking directories.

If you think like that you’re forgetting what the real purpose of an article directory is–to be a library of articles where publishers come to find content for their websites.

So, one of the big objects when you submit your article to an article directory is to have it re-published…

And that is why the directory chose to share it with their readers to begin with!

They are an article directory–they want to publish articles that their customers can use, and a successful article is one that is re-published.

If submitting your article to one article directory gets your article exposure, imagine if you could submit to several or even hundreds of article directories!

If you could do that you would:

1) Increase the places that folks could find your article and reprint it (along with the precious backlink in your resource box!)

2) Get a link from all those directories

3) Increase the opportunities of your target market seeing your article and finding your website

4) Increase the chances of getting picked up by an ezine, which can bring a surge of targeted traffic

If you are submitting articles manually, I can totally understand why you need to just pick one or two directories to submit to, but what we offer our members at SubmitYOURARticle.com is the ability to submit to a large distribution network of article directories (and other online publishers) at the click of a button.

We submit to more directories than would be humanly possible for someone submitting manually, and our members’ articles receive compounded exposure as a result.

I can understand that if you are submitting manually that you really need to focus on just hitting the top directories. If you are submitting manually, then by all means, don’t drive yourself crazy trying to submit to tons of directories, but just pick 2 or 3 that you feel like you have time to do.

Submitting your articles to more than one directory will get you increased exposure, more backlinks and a greater opportunity to reach your target market.

If, on the other hand, you ever get tired of submitting by hand and want to take things up a couple hundred notches :-) try a high quality automatic article distribution service, such as SubmitYOURArticle.com.

Oh, and in case you’re wondering why you would want to have your article submitted to more directories than just the tippy top ranked ones, stay tuned. I’ll be answering this question soon:

Is There Any Benefit To Having A Smaller Website Publish My Article?


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


12 Responses to “What Is The Purpose Of An Article Directory?”

  1. Darren says:

    I usually try and submit to every article directory I can find – the least is bound to have some traffic that will see your article and maybe follow your link.

  2. Donna says:

    Thanks for making it clear why I would want to submit to many article directory. This really did help. Thanks keep up the great work.

  3. David Hurley says:

    Thanks for taking us back to basics on the purpose of submitting articles to directories.

    Your article offers some good reasons why people should take care over the articles they right and not take shortcuts with article writing software that often produces very shoddy results.

  4. Mike Smith says:

    I use your service and find it very easy to use and now I actually have more time to write articles than spending hours submitting to several directories manually.
    Also, the more you write the better you get at writing and your articles therefore get more exposure as a result.

  5. This is a fantastic system.A dream come true.I can see my articles blasted all over the internet to thousands and thousands or readers and multiplied endlessly.
    I will try it soon.
    Hector

  6. Steve Shaw says:

    Hi Mike,

    Thanks so much for your feedback on using SubmitYOURArticle.com, and I’m glad you’re finding it helpful and time saving :-)

    And you’re exactly the articles getting better the more you write (and thus becoming more attractive to publishers and readers). That’s an excellent point!

  7. Steve Shaw says:

    Hi Hector,

    Thank you very much :-) Yes, that is the idea–it’s an extreme increase in exposure as opposed to just submitting to one or two sites.

    We look forward to welcoming you on board.

  8. Hi,
    Could let me know what types of articles are most
    sought after? The categories are many I know; but does it help to write articles that pertain to your website or products?
    Regards,
    T Lowery

  9. Steve Shaw says:

    Hi Thelma,

    That is an excellent question–you will always want to write on the topic of your website. That way the traffic you receive is *targeted* traffic rather than just random traffic. The idea is that someone will read your article and find it helpful, and then click the link in your resource box for more information on the general topic of your article.

    Also, search engines evaluate and categorize the content of your article and when determining what searches should lead to your article. There’s no point in being highly ranked for a search term that has nothing to do with your website, so always write on the topic of your website.

    For more information on this topic, please see this blog post:

    How to sabotage your article marketing: Write Off Topic Articles

    I hope that helps :)

  10. Submitting quality articles to Directories not only drives massive traffic to your website but also crowns you with an expert status in your own field. You will gain respect and and fall in love with webmasters.

    Thank you for sharing!

  11. I have been using your service on and off for the past year and I can attest to your great program and service. Since starting, I have definitely seen positive results.

    Thank you.

  12. Steve Shaw says:

    Hi James,

    Thank you–that is wonderful to hear!

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