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What is your most effective resource box lure?
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When you’re doing Article Marketing your resource box is the key to driving traffic back to your website.

You can have the most gorgeous, eloquent, well-written article in the world, but if you drop the ball on your resource box, you’re not going to see the results you were looking for.

When you’re crafting an excellent resource box you’ll always tell your name, a little author bio, and give your URL, but what about a reason to click-through to your website?

We call the “reason to click-through” a lure. It’s the attractive incentive that you use to make the reader say, “Hey now–they have something at their site for me. Let me go and get it!”

There are all sorts of lures you can use, and the best one for you really depends on your website and your personal taste, but I thought it might be helpful to list some of the most common and effective resource box lures that folks use.

Here we go:

1) A free e-book or report.

This is a great one–imagine that someone reads your article and thinks, “That was helpful–I’d love to learn more!”

And then they see this statement in your resource box: “If you’d like more information about this topic, please claim your free e-book at [insert URL]”

Who would turn that down? It’s a free e-book of information they were interested in anyway.

Now, you don’t have to make the book of epic length–you might pull together 10, 20, 30, 40, or 50 pages of very useful information on a specific topic. You might even consider bouncing some ideas off of your already written articles.

Then, on your website you capture their email address before delivering the free e-book, and follow up with them by email so they visit not just once but potentially several times over the course of your relationship with them.

The reader gets a free e-book chock full of valuable info in return for going to your website, and you are building your list and building traffic to your site. It’s a win-win situation!

2) A newsletter.

A newsletter is a very attractive offering because it provides a steady stream of helpful info to a subscriber. Needless to say, this builds your list, but it also puts you on a more personal level with your target market. By staying in contact once every week or two weeks, you get to be on more familiar terms with your subscribers. The more comfortable someone feels with you and confident that the information you’re providing is spot on, the greater chance that they’ll become a customer of yours, or at the very least refer a friend to your service.

3) An e-course.

We all love to learn new things, and if I were interested in a new online endeavor I would be tantalized if an expert in that field offered me a free 7 part e-course on that topic.

What’s an e-course?

An e-course is a series of written lessons on a particular topic that folks sign up to receive via email.

It’s different than a newsletter in that the focus is teaching a specific topic.

For an example of what an e-course looks like, you’re welcome to check out mine: How To Publish Articles For Profit Online

4) An “ultimate guide” Squidoo lens.

One thing I love about a Squidoo lens is that it allows you to offer a very comprehensive collection of information on your area of expertise. It’s also free, and Squidoo lenses tend to rank higher more easily than independent web pages. I think they rank more highly more easily because the Squidoo domain is recognized as an authority domain by search engines, and the content on a Squidoo lens (which is basically a web page) is very specific in the information it provides.

When I was making mine I thought, “Now what type of info would be incredibly valuable to folks interested in article marketing?”

I decided to do a Ultimate Guide To Article Marketing and just basically walk a person through the whole shebang starting with “What is article marketing” on through some of the more advanced topics.

Now linking to a Squidoo lens is not linking to your website–why would anyone do that?

Well, I think of my lens as a leveraging tool for boltering the rankings of the sites associated with Because the lens links frequently to this blog and to and also to the article directory and other web pages on my main site, when the ranking of my Squidoo lens goes up, that affects my other sites too.

It’s also a great “soft sell”–people are lured into the Squidoo lens which is not sales-y at all, they see all the information that’s displayed, and then if they like they can sign up for If they don’t want to that’s fine–no pressure.

Now, I don’t use my Squidoo lens as a lure in all of my resource boxes, but on some I do. When I’m in ArticleLeverage creating my variations for my resource boxes I’ll usually be sure that one variation links to the Squidoo lens.

5) Simply a great product or service

This is actually one of my favorites, and I probably use this lure most often. The truth is, if your product is good, if your service is helpful to people, and if you phrase your resource box to demonstrate why the reader would benefit from using your service, then that can be enough of a lure.

Here’s an example of a recent resource box of mine:

I had an article called 7 Fast and Easy Steps to Writing Your First Article…Even If You’re Not A Writer!.

In the article I went through the 7 steps, and in my resource box I put:

Oh, and there’s one more step–Submit your article! This can be the easiest part if you use an automatic article submission service like Steve Shaw created the web’s first ever 100% automated article distribution service,, which distributes your articles to hundreds of targeted online publishers with the click of a button. Get the full story at=>

6)Â A discount

I usually see this with the shopping mall like websites where the whole site is products for sale. When you have a site like that the option for an e-book or a newsletter may not be applicable, so you wouldn’t be able to use those as lures.

When your website is all about selling products, sometimes a 30% (or whatever) discount off of your first purchase is a great incentive for a reader to click-through.

7) A blog offering more tips.

Nowadays it’s not unusual for a website owner to have a main site that is his business and then a blog that he uses as marketing and community building tool. A blog can be a great lure, especially if it’s well maintained and offers useful tutorials, how-to’s and other info that your target market might find useful.

Like a Squidoo lens, a blog can be used to leverage your main website, as they tend to be search engine favorites due to the steady stream of fresh content.

Those are about all the lures that come to mind–have I missed any?

What is your favorite resource box lure?

NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"

12 Responses to “What is your most effective resource box lure?”

  1. noel barton says:

    I think that your site is very well laid out and easy to follow.I like the advice about the resource box and how to use it to get people to your own website.

  2. Steve Shaw says:

    Hi Noel,

    Thank you very much :-) I’m glad you’re getting good use from the service and enjoying the blog.

  3. [...] Creative Article Marketing » Blog Archive » What is your most … [...]

  4. Very instructive, Steve. Thanks.
    I’ll put this to work with my next article (What to Do About Ingrown Toenails) this week.

  5. Kaye Dennan says:

    Hi Steve Good to be reminded of this idea of the ‘lure’. I always used to think it was enough to put your website link in the resource box, but I don’t think that is enough these days. Even though the best internet marketers say ‘make it easy’ we still have to use the ‘lure’ to get the address.

  6. Geoff Burnette says:

    Hey, another great article.

    Could you expand a bit more at some point about using a blog as part of the marketing plan?

  7. Steve Shaw says:

    Hi Geoff,

    I use a blog as part of my marketing plan in conjunction with article marketing. The main reason for this blog is not SEO (although that is a perk)–the main reason is to teach members of about Article Marketing so that they’ll know what to expect and get the best results possible, and also to teach others who might be interested about Article Marketing.

    I love to get a lot of impact for doing a little bit of work–having a blog and doing article marketing work perfectly together because you can bounce the content off of the other with minimal effort.

    Article marketing is great at building links to a website (and a blog is considered a website too), while a blog is great at providing a steady stream of unique content which readers can interact with (comment on). They each have their perks, and now that I’m writing this, I think that this topic may be better off as a new blog post rather than an answer in the comments, so I’ll keep it short here and do a blog post on this topic soon.

    In the meantime, we do have a few resources on using a blog to generate content for your articles, in case you might find those helpful:

    How To Use Your Blog To Generate Articles – Getting double duty out of your marketing content is a great way to save time and have a steady stream of writing topics. This is my method for using my blog to come up with article ideas and outlines.

    How To Turn A Blog Post Into A Free Reprint Article – a guide for bouncing an article off of a blog post.

  8. It’s great to find a concise article on this stuff. There’s so much stuff written on the web and it’s difficult to work out what’s worth knowing.

    Many thanks indeed.


  9. [...] you’ve written and submitted, why not re-purpose them into an e-book, which you can use as a resource box lure or as a free gift for people who sign up for your email [...]

  10. Ricardo A. says:

    Well-written and instructive!

    This concept of lures was a bit too much for me. But by how you laid out the different ones and their benefits, things have become clearer to me.

    Many thanks!


  11. This must be the most informative blog on the net.

    Well done Steve, and thank you.

  12. I second that.
    You are a marketing genius and a generous one at that.
    Marina Aagaard

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