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Where To Submit Articles: Should You Only Submit To Sites With High PageRank?
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Here is the article marketing myth that we’re tackling today:

Myth: When you are deciding where to submit articles, it’s only worth it to submit to websites with a high PageRank.

Myth Debunked

As some backup information, PageRank (PR) is a web page and link analysis tool used by Google. PageRank runs on a scale of 0 to 10, with 10 being the absolute best.

According to Google,

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important”. (via Google’s corporate website)

Sometimes people take this to mean that the only websites worth submitting to are those with a very high PageRank and that a link from a website with low PR is worthless.

This is totally not the case.

High PageRank is not the be all end all when it comes to the rankings.

It is true that a link from a website in your niche with a high PR speaks more powerfully to Google about the value of your website than a link from a lower PR site in your niche, but it does not mean that links from smaller websites have no value.

First off, PageRank is not the only component that Google uses in determining the importance of a website.

For example, sometimes the top ranking site for a popular keyword term has a lower PR than sites ranked further down.

A Real Life Example

On the day that I was writing this post, I did a Google search on the popular search term ‘lose weight fast’. The top three ranked sites were as follows:

The #1 ranking at the time that this was written went to a page on momswhothink.com. That #1 ranking web page had a PR3 at the time this search was done.

The #2 spot went to a web page on wikihow.com, and that particular web page had a PR4.

The #3 spot went to a web page on the mega site webmd.com, and that specific web page had a PR5.

The #1 web page sits in that position because Google has determined that it is the most important web page for that search term. When ranking for that keyword term, the web page with the lower PR was deemed to be more important than the web page with the higher PR.

Let me ask you something–would you rather have a 3rd ranking site with a PR5 or a #1 ranking site with a PR3?

Of course you would prefer the #1 ranking–that is where the money is.

High PageRank is not the be all end all when it comes to the rankings. It is just one part of the formula that Google uses to determine the authority of a website and where a website sits in the rankings.

What is the point of getting a link from a website with low PR?

Remember that article marketing generates targeted traffic to your website in two ways:

  1. Direct traffic from the articles themselves
  2. Indirect traffic from the search engines (Google, Yahoo, etc)

You get traffic directly from the articles themselves when someone finds your article on a website, and they click the link in your resource box.

No matter what the size, popularity, or ranking of the website where your article is published, clicking the link in the resource box will still take the reader to your site. If the article is on a website in a related niche, it will usually be targeted traffic.

Let’s say that this low PR site has just 100 visitors a day. That is 100 possibilities a day for someone to see your article on that site and click the link in your resource box. Would you turn down 100 opportunities a day to draw readers to your website from a website with a low PR?

I imagine not.

Nothing is set in stone.

There was a time when that high PR website whose link you are coveting was unknown, but it grew to its current powerhouse status over time. The same can happen with any website.

Just like search engine rankings are always in flux and can change over time, so PR is not set in stone either. As a website gets more established it can grow in importance in Google’s eyes.

A Long Range Vision

It pays not to get too caught up in the value of PageRank to the point where you are deeming links from smaller websites as being ‘worthless’.

By focussing too heavily on PR, you will miss a large number of opportunities to develop inbound links from a variety of sources. It can be easier to get 10 links from a lower PR site than one link from a mega site.

Remember, you’re interested in a long term marketing strategy to build a strong foundation for your website and your business.

You can consider it an investment in your website’s future to get a link from that young site–you can ride the upward escalator of their success and enjoy whatever direct traffic they send you from the articles in the meantime.

Related Resources:

Is There Any Benefit to Having Your Article Published on a Smaller Website?


NOTE: Please be aware this content may now be outdated. For the latest quality content on how to build massive publicity for your website, please go to The vWriter Blog - Helping Businesses Grow Traffic, Build Engagement, and "Be Everywhere"


11 Responses to “Where To Submit Articles: Should You Only Submit To Sites With High PageRank?”

  1. Andy Weil says:

    After researching this kind of information online, I would recommend getting links from as many as possible sites as possible, starting with the high ranking sites that are relative to your niche. This is going to take some research, time, and effort. I will be publishing my research on blogs from my website.

  2. Hi,
    Thanks so much for this new insight. I have been confused on this myself. I will link this article to let my base know about this.

    Wendell

  3. This article is very helpful I always heard page rank was of utmost importance. You us a simple approach in your explanation that makes very good sense. Thanks, Andrew Gallop

  4. Great article setting the score right.
    I am quite annoyed with link traders or webmasters glamourising high PR websites and ignoring small PR web pages. Links form small websites with 0 or small PR are also good and may increase in value in time thus bringing an added benefit in the long run.

  5. Steve says:

    @Andy Weil: speaking of blogs, we’ll soon be ramping up submissions to blogs big time via SubmitYOURArticle.com, with an added twist that will make those link backs super powerful

    @Wendell Wilkins … appreciate the link, thank you

    @Andrew Gallop – good to hear and you’re welcome!

    @London Carpet Cleaning – absolutely … start worrying too much about PR value of pages and websites, and you end up limiting yourself or ignoring opportunities … PR changes over time anyway and article submissions are for the long term

  6. cleaners says:

    Thanks so much for this new insight.We will be glad to share it with everyone.

  7. London says:

    It is not only about the high PR – there are other factors that really matter. It is more about high diversity of the anchor text and the domains. Even Nofollow is not bad.

    Good article though – couldn’t be more true about the PR

  8. Thanks for sharing the post. This really is the most useful information of the day.

  9. This article is very interesting and it is straight to the point. I always wondered about the Pr links as do follow and no follow as it’s not easy to find a good concise explanation but this article i would recommend to businesses learning about seo or page ranks

  10. Thanks a lot for providing individuals with an extremely superb possiblity to read critical reviews from this blog. It is often so superb and also packed with a good time for me and my office friends to search your site particularly three times weekly to find out the new tips you have got. And of course, I’m so actually impressed with all the tremendous concepts you give. Some 1 areas on this page are truly the most beneficial I have had.

  11. This article is very helpful I always heard page rank was of utmost importance. Your simple approach in your explanation that makes very good sense. Thanks!

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