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Write Better Titles: 6 Questions To Help You Write Better Titles (Easy Fixes!)
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Can better news headlines help you write better article titles?

Can better news headlines help you write better article titles?

The title (or headline) of your article will be the first thing that catches your reader’s eye and makes him or her want to read your article. If your title doesn’t intrigue the reader, then your article will be bypassed, no matter how well-written the rest of it is. It’s worth it to take some time to experiment with writing better article titles.

I ran across a great post by Matt Thompson about 10 Questions To Help You Write Better Headlines, and I thought it was intriguing. While Matt was talking about news headlines, with some tweaking some of the same concepts can apply to writing headlines for free reprint articles. Here are some of the ones that I’ve picked out of Matt’s article and adapted for article marketing:

1 – Does your title really convey what the article is about?

This is the primary purpose of a title–in a few words you’re summing up what the reader can expect should he decide to read your article. If your title is “6 Questions To Help You Write Better Titles”, the article had better contain a list of 6 question that help people write better titles.

2 – Does your title work separate from your article?

When would your title be visible when your article is not? When it’s in a list of articles at a directory, most often readers will just see the title and perhaps a short description. Also, if someone links to your article from Twitter or Facebook, people are just going to be seeing the headline and not the full article, so they don’t have anything else to go on other than what it says in the title.

Think about how people will perceive your title if they see it all by itself–are there any abbreviations that they might not be familiar with that the article explains? It might be best to leave those acronyms out of the title, to avoid confusion.

3 – How strong a promise does your article headline make?

People want to have a clear idea of how they’ll be benefiting from your article before they take the step of actually reading it. The more specific you can be in your title about how your article will benefit the reader (this is the promise) the better chance that people will click through to read the full article.

4 – Can your title be skimmed easily?

The more complicated your title, the harder it is for readers to take it in at a glance. Instead, use common words that everyone understands and write in a straightforward way. Avoid puns, humor, or cryptic titles, which are harder to understand when reading quickly.

5 – Could your title use a number?

List articles are perennially attractive–people like the idea that your content contains specific facts that they can quickly glean for information.  If you’ve included list items in the article itself, make the most of it by stating the number of items in the title.

6 – Could your title benefit from one of these power words?Â

Top, Why, How, New, Secret, Future, Your, Best, Worst.

The words Top, Best, and Worst go well with numbers in the title. Everyone wants to read about the Top 10 Tips, The 3 Best Solutions, The 5 Worst Mistakes about a certain topic.

The words ‘New’, ‘Future’ and ‘Secret’ all convey that the article has exclusive information that may not be available elsewhere.

The words ‘Why’ and ‘How’ promise to explain something specific to the reader.

The word ‘Your’ makes the article more personal to the reader.

Your titles can be improved considerably simply by making some small tweaks. Which of these will you use to help you create your next headline?


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