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How To Sound Like An Expert In Your Articles
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What does it mean to be an expert?

According to, an expert is:

Expert status: An added perk of submitting articles

Establishing expertise in your field is one of the big non-SEO perks of Article Marketing.

Here are some simple ways to start showing your expertise through your articles:

Start thinking of yourself as an expert.

If you’re just starting your website or your business, it might be harder for you to feel comfortable wearing the expert hat than someone who has been in business for years and years.

Here’s something to think about:

Anyone who has their own business or is running a website on a particular topic should be an expert in that topic or at least be on their way to becoming an expert.

If you’re not to the point of being an expert yet, you need to wing it.

When you’re writing your articles, remember–you are an expert in your topic.

Experts know their stuff.

Having an in depth knowledge on a particular niche creates an endless stream of article topics. This means that you can go wide (a bird’s eye view of your topic) and you can go deep (a close-up on a particular aspect of your topic).

=> Try looking back over your last 5 articles and see if you can go deeper–are there any points you touched on in an article that can be expounded upon?

For example, I went deep on this article:

Link Building: When Will Backlinks Show Up In Google?

=> Look back over your library of articles and see if you can go wider–can you offer a comprehensive view of a particular aspect of your topic.

For example, I went wider in this article:

Top 15 Article Marketing Tips

If you don’t feel like you’re at the expert stage yet, commit to writing articles each month, and set out to fill in any gaps in your learning.

Sometimes writing the article is part of the learning.

Experts TEACH.

In the online world, the mark of an expert is that they have knowledge that they are able to convey to readers. It is not enough to be a genius in your niche–you need to be able to share the things you know with your readers.

  • Use language that the average reader can understand.
  • Stay away from industry jargon that a newbie might not be familiar with. For example, when I’m submitting articles I try not to use the term “SEO”, or if I do I will tell the reader what that abbreviation stands for.
  • Focus on writing articles that teach specific things. Think of yourself as a teacher. It’s hard to go wrong with ‘How To’ articles.

Experts are reliable–they stand the test of time.

Imagine that you are looking for information on a certain topic. You end up finding 5 articles written by one author and 500 articles on all aspects of this topic written by another author.

Which of these authors will you regard as the expert?

Assuming that the articles by both are well-written and helpful, most people would look to the writer of 500 articles as the one who has the most authority.

After all, he has been writing and publishing articles on this topic over a long span of time. He hasn’t started and quit soon afterward. He is still enmeshed in his field, studying, teaching, and expanding on his knowledge. That is the mark of an expert.

When you develop a library of articles for your target market, and you are actively coming up with more and more resources every month, it tends to breed reader confidence and give the impression that you are the real deal.

You have committed to providing educational material for your readers, and you are seeing your commitment through. That makes a huge impression on a reader.

Experts Get Better Over Time

Although there are some things you can do to convey expertise, know that expertise is ever evolving.

All experts at one time were beginners. Even if you think of yourself as an expert now, 3 years from now you may look back on the articles you’ve written and think “Wow, I’ve come a long way!”

The more articles you write and the more time you invest in expanding your knowledge, the more of an expert you’ll be.

It takes time. Be patient with yourself.

Some Advice For Newbies…

Even if you’re just starting out in your field, you know more than someone who is totally unfamiliar with it.

So a trick to sounding like an expert is that if you are a newbie yourself, start out writing for folks who know less than you.

You can be an expert at teaching the basics.

You may even have an edge in writing articles geared towards beginners because you can more clearly remember things that confused you at first, and you are unable to write “over someone’s head”.

If you are just learning a field, be sure to write about what you know and don’t claim to know more than you do. Even if you write just for beginners for a while, you will still have an endless supply of article topics.

And think about this–sometimes teaching someone else is the best way for us to learn.

How do you convey expertise in your articles?

If you’re not going for expert status with your articles, I encourage you to do so. It will make a difference in how you regard the process of writing and your commitment to submitting articles consistently over the long term.

Let’s hear from you: If you already have the “expert” mindset–how do you show that in your articles?

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20 Responses to “How To Sound Like An Expert In Your Articles”

  1. Thor holt says:

    Brilliant points – I totally agree that if you teach others it allows you to hammer home the knowledge in your own head.
    As a Personal Trainer I find that formal qualifications can be overrated, it’s a genuine interest and enthusiasm for the subject which wins you true ‘expert’ status.

  2. Kathy Mason says:

    Thank you for writing this article. I would like to add one more point.
    It is very important that the passion that the expert has for the subject be visible in the article as well. Then the sharing of the information will take on a deeper meaning to the recipient. The most successful experts are champions of their fields- not followers.
    Do you agree?

  3. Rus Morgan says:

    The art of becoming an expert in any subject is simple. It boils down to one word — research.

    Assuming ‘us writers’ are all blessed with a memory for facts and we have set up some sort of filing system (internal or external) so that our stored information is available to us and we are conversant with the language we are using than our level of expertise is dependent on how much research time we are willing to invest.

    I find no research to back up this statement but a good guess would be that at least 95% of man’s accumulated knowledge is now written down…most of which is available online to anyone with a computer and fifty dollars. The bottom line is if you don’t consider yourself an expert in the field you are writing about you can change that almost overnight if you are willing to ‘burn the midnight oil’ in the research pit. If Lincoln could do what he did with only eighteen months of formal schooling resulting in “I could read, write, and cipher to the Rule of Three; but that was all” (ain’t online research wonderful) what excuse do we have for not achieving expertise in our chosen writing field. Any one got any candles?

  4. Julia Gray says:

    This is a great article and I agree with the other commenters ~ a passion for what you are writing about and the ability to teach that subject are very key.

  5. Tim Benz says:

    What I have found is that when I teach what I have learned, my understanding rises to a higher level. As I allow my teaching to grow and evolve as my understanding deepens.

  6. This is a great article!
    As a newbie, I wrote an article on “how to transform your life”on my blog. This article generated a lot of interest to many newbies. They were all asking me how I did it. This sounded like I was an expert, teaching others how to transform their lives.
    This has encouraged me to write an article once a month.

  7. Sonia says:

    Great article on article writing. My question is for Kathy or whomever can respond. How do you express or convey your passion in an article? Through you inflections, using first person or ??. I’ve had that concept in mind but haven’t been able to bring it to fruition.

  8. Steve Shaw says:

    Hi Kathy–yes, I totally agree that you must be passionate about your topic and convey that in your articles.

    Sonia, you had asked about how to convey passion–I always think of my articles as teaching tools. I imagine my favorite teachers, and they were always passionate about their topics.

    I think this is a great idea for a post topic so that we can go deeper on how to convey passion in an article (and I’m sure we all have different ways that are unique to us)

    But thank you Sonia for your question and Kathy for bringing up the topic of passion–I’d like to cover this more in an upcoming post.

    Thanks for the idea! ;-)

  9. This Is jam packed with valuable tips, an will allow anybody, to become a successful article writer.
    Passion an self belief in yourself will shine through, an allow you to write great content.
    Top Quote
    “And think about this–sometimes teaching someone else is the best way for us to learn.”

  10. Steve Shaw says:

    Thanks for chiming in Steve!

  11. [...] Here are some tips for How To Sound Like An Expert In Your Articles [...]

  12. Ed says:

    Once again, the tips and content are great !

  13. Cheryl says:

    I especially liked the part about remembering that you are an expert in the eyes of someone who is even more of a beginner! You might be aware of how much you DON’T know, but some of your audience at least will be impressed by how much you DO know.

  14. [...] we were talking about how to convey expertise through your articles, and in the comments we got started talking about [...]

  15. Ricardo A. says:

    Interesting. This is different from what I thought. I was of the opinion that the “I’m just like you, still learning mys stuff” approach was … well, kind of more credible (possibly my reaction to so-called guru abuses).

    But I guess that when you write things down for public consumption, you need to communicate something of value. Which is what I would expect from an expert.

    Thanks for pointing this concept out.

  16. Oma Edoja says:

    One way to show expert status is to back up your points with facts, figures, case studies, testimonials etc. You can find these easily on the web.

    Also keep a note book for jotting down interesting facts, quotes and other info that could substantiate your claims. Once you get started, your subconscious mind will start pointing out such interesting information and you will have more topics to write on, with substantiating facts, quotes etc than you possibly can! I have note books dating back 5 years now, and I still “pull” articles out of them!

  17. mark Lucas says:

    Great tips from everyone. I have a question pertaining to affiliate marketing. As an affiliate, I am getting ready to write my first article promoting a product from Clickbank. In writing this article, who is the expert? Do I give credit to this creator of the product or do I promote myself as an expert?

  18. Steve Shaw says:

    @mark Lucas: Hi Mark,

    Doing affiliate marketing is a little different, as it’s not a given that you’re an expert in the products that you’re an affiliate of.

    Also, when doing affiliate marketing, it’s not a given that you’ll be writing about the product that you’re affiliate with. When doing affiliate marketing, you need to be very careful that the articles that you create are not promotional, so you will need to choose–

    –Do you want to write a review article about your affiliate product and then in the resource box not mention anything about that product and not have any link that indicates that it’s going to a sales page for the product?

    –Or do you want to write an article that is more general (say, about the problem that your affiliate product solves and not mentioning the affiliate product at all), and then that way you can speak outright about the wonderful benefits of this product in the resource box?

    So, before thinking about how to convey expertise in your article, concentrate on the special requirements of writing articles for affiliate marketing.

    I’ve got some tips here for you:

    Affiliate Marketing with Articles

  19. mark Lucas says:

    Thanks so much, Steve. Read your tips and still am somewhat confused. I am driving to traffic to my site as an affiliate and not leaving a link to my site in the resource box would obviously produce zero traffic. Perhaps I need to discover other resources to drive traffic to my site (Clickbank) as an affiliate. Thanks again Steve, wish you huge success!

  20. Steve Shaw says:

    Hi Mark,

    Just to clarify–The suggestion is not to not have a link to your site in your resource box, but rather not to have a link that indicates that it’s going to a sales page for the product or that looks like an affiliate link if you’ve written an article about that product. You can have a link in your resource box and resource box text that doesn’t advertise that you’re an affiliate of the product.

    The following tips are from this post:

    If you’re writing about a product, it’s always best not to include a link that looks like an affiliate link in your resource box, simply because many publishers don’t like it and it also reduces your credibility … instead you can try one of the following options:

    => Linking to a page on your site with a comprehensive review of the product, where you then provide your affiliate link (as mentioned above). Or you could have a site set up exclusively to help promote a particular product.

    => Set up a page on your site that automatically forwards to your affiliate link (so the actual link in your resource box could be say – but on visiting this, it would redirect to your affiliate link)

    => Set up a straight domain that auto-forwards to your affiliate link – with domains costing less than $10 a year, this can be a wise investment.

    Does that make more sense?

    You just have to be more careful as an affiliate marketer, but people write articles for affiliate marketing all the time.

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