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How Do You Express Passion In Your Articles?
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How do you show passion in your articles?

How do you show passion in your articles?

Recently we were talking about how to convey expertise through your articles, and in the comments we got started talking about passion.

In response to the post on conveying expertise, Kathy Mason writes:

Thank you for writing this article. I would like to add one more point.
It is very important that the passion that the expert has for the subject be visible in the article as well. Then the sharing of the information will take on a deeper meaning to the recipient. The most successful experts are champions of their fields- not followers. Do you agree?

Yes, I totally agree that you must be passionate about your topic and convey that in your articles.

The big question is HOW?

Here are my thoughts on this:

I always think of my articles as teaching tools. I imagine my favorite teachers, and they were always passionate about their topics.

Passionate teachers have the following things in common:

  • They want to share their knowledge.
  • They believe in the value that their topic can make in people’s lives.
  • They find their topic exciting.
  • They are open to new ideas–they are always evolving and learning new ways of thinking of their topic.
  • They seek out knowledge.
  • They love to experiment.
  • They encourage their students.
  • They want to help others.
  • The write on a level that everyone can understand (not like they’re writing a doctoral thesis!).
  • They love questions!

How I convey passion in my articles…

It takes a bit of self-reflection to figure out how one conveys passion in an article, but here are the steps I take:

1) I really want to teach my readers how to do all the aspects of article marketing more successfully and to help them grow in their knowledge, so I pick my topics accordingly. I would say almost 100% my topics are driven by readers of this blog and members of

That goes back to motivation:

My motivation in writing an article is always to teach.

2) I get excited about the thought of having someone read my article and have an “Aha!” moment. You know, it’s a topic that they might have been confused about before, but then I try to write in such a way that the concepts are as simple as possible.

So, the next step is think simplicity–try to break down your concept into as simple terms as possible, with everyday examples if possible.

3) When I start writing, I laser beam in on a particular target market–I always write for folks who might become interested in my service (, but I often focus in on a certain type of person.

For example, someone who is a local business owner. I put myself in their shoes. I think about how they regard my topic–many local business owners are just plain confused by the concept of internet marketing. I empathize with that, and I make sure that I let the reader know that I have an idea of how they feel.

4) Empathize with your reader. Write from the angle of reassuring them of some of their fears and points of confusion.

Here is an example: How To Market Your Own Website

I wrote this one after receiving a question from a man who had just set up his business and he had tons of questions for me–he was thinking that he needed hire all sorts of experts to get his sites highly ranked.

I know the feeling behind that–it is overwhelming when you are new to the internet and having a website. It can feel like you’re trying to live in outer space. You are totally unsure of what you can and can’t do, and think that maybe everything is over your head.

I wrote that article for that man and for the tons of folks who are in his same situation.

My goal with the article was to ease his concern, to assure him of his ability to market his own website with article marketing.

I think that when you address someone’s emotional concerns, are truly trying to help them on a personal level, that that helps convey passion.

5) Write for a specific person (as in the example article I mentioned above).

I like the idea that when a reader reads my articles that they feel like they were written just for them. It is not something out of a text book or written to impress anyone–it is written for the sole purpose of helping someone in a particular situation.

I think that making a personal connection through an article shows passion–if someone can feel that you’re writing just for them, than they feel your interest in helping them. They will feel like they can trust you and they will feel comfortable coming to you for more info.

6) Use word pictures. This is another teaching method, and I love a good metaphor/simile. Here’s a recent one of mine:

“If you have a very tight niche (think ‘Marrakech bakery’, ‘Denver dentist’, ‘Ontario real estate agent’, etc), and very few of your competitors are marketing their websites, then it’s like you’re interviewing for your dream job and all the other applicants have overslept!”

Word pictures are good at conveying excitement and enthusiasm–in the example above, I just wanted to convey how amazing it would be if a local business owner started marketing their website online, because the competition is so scarce. I get excited at the thought of that golden opportunity, and I’m more than willing to help a person in this situation use article marketing to produce major results for their website/business.

7) Don’t be afraid to exclaim!

I do use exclamation marks to appropriately convey excitement, emotion or emphasis.

You must be careful on this though, as using too many explanation points can counteract the effect you’re going for. Use them with discretion.

8 ) Write in a conversational style.

I imagine what I would say to my reader if I could talk to them in person. I think of what advise I would give them if I wanted to really make a difference in the success of their website. I write as if I’m talking to someone–I think that makes the article easier to read and also conveys warmth.

I’ve noticed that my articles are not encyclopedia material–they are very laid back.

I’ve also noticed that there is always an emotional element to my articles–I imagine how my reader is feeling about this topic, and I try to address those feelings.

Everyone is different…

This is just how I do it–we all have our own styles, so what works for me will not necessarily work for you, but if you are totally clueless on how to write with passion, you might give some of my points a go.

How do you express or convey your passion in an article?

Also, you may already write with passion and do things entirely different from me–I’d love to hear your take on how to write with passion or convey passion in an article. Please share your tips in the comments!

Photo by John Curley

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17 Responses to “How Do You Express Passion In Your Articles?”

  1. John Counsel says:

    The primary focus of my articles is always to share a different perspective on the topic — as you say, the “ahah!” moment for the reader.

    Then I try to show a practical way to put it to work, so that the article doesn’t just have value, but usefulness as well.

    In other words, look at the situation or problem from the reader’s point of view, then look for a more accurate view that cuts through the clutter or hype and offers a safer, easier, better and smarter alternative.

    I find that returning to basic principles can often be the best way to get to the heart of a problem. Or a succinct analogy from real life.

    For example, a young novice reporter once received an upgrade to first class on a flight, and was thrilled to discover that he was seated next to a well-known billionaire — who was intent on catching some sleep on the flight.

    The young man plucked up the courage to speak to his travelling companion. “I’m so sorry to trouble you, Mr ______, but I wonder if you’d mind telling me the secret to your incredible success?”

    Without opening his eyes, the man replied “Two words: right decisions.”

    The young reporter pondered this, then had to ask, “Pardon my intrusion again, but how do you know which are the right decisions?”

    The sleepy tycoon, again without opening his eyes, responded with “One word: experience!”

    After much thought, the youngster was compelled to bother the older man. “But how do you get the experience to know which decisions are right?”

    “Two words: wrong decisions!”

    As the Japanese say, so wisely: “There are no mistakes, only lessons to be learned.”

    (Of course, if we fail to learn those lessons, they were mistakes!)


  2. I try to show real-life experience in my articles. I think most folks can tell a faker!


  3. Elda Titus says:

    You are right on. One of the things I have done is pay very close attention to the questions ask of me. Then make an article covering the answers as objective and informative as I can:-)

  4. Tony says:

    This is a great topic as passion is contagious. It seems to involve two basic elements:
    1 The way you feel about what you are writing and
    2 The way you feel about your audience

    1. When you know your material and are convinced of its value to the audience, this generates enthusiasm about the subject. This causes the reader to pay more than the usual attention, peaking his interest.

    2. When you sincerely want to benefit your audience, this comes across as warmth. When the audience senses this caring about them, they have increased confidence in the writer, more trust

    Hence passion may be considered as enthusiasm and warmth. Enthusisam about the material being presented and warmth towards the audience.

    How do you feel about it?


  5. I thought your article was great! It was informative and gave me some great ideas of how to infuse more of myself and enthusiasm into my writing.

    In addition, it brought up questions about generating traffic to my site through article marketing. Could you tell me which of your articles best target the topic of using “article marketing to produce major results for their website/business?”

    Patricia Erickson
    A Vita Career Management

  6. This is a very good article on conveying the passion in an article. If you relate to someones’ situation, it will carry a greater impact. Helping someone to eliminate/solve a problem is the reason why we write with passions on a particular niche. It is important to remember you are writing to assist some one who need help! You are a teacher standing in front of a class giving a lecture, not selling what you have on your website. This way, you will gain respect and people will always read your articles.
    I enjoyed reading this article and learnt a great deal on writing with passion!

  7. I hope that guy in the picture has enough passion not to singe the hair off his body. lol.

    Seriously, it is not too hard to have passion about the things you choose to write about.

    If you need to write about rather mundane things for one of your customers, that can be a real challenge. If it is important enough to one of your customers you can try to write from their point of view and try to empathize with how they feel about their product or service.

    Oh, and make sure to charge them enough so that you can also get fired up about it.

    Pictures certainly convey a great deal. What is the point of the above picture. Maybe “If you don’t want to get burned, stay out of the fire?”
    lol again.

  8. andrew zubriczky says:

    Thanks Steve,

    Great tips and techniques. Very practical and easy to apply advice. I can already feel my passionate writing juices flowing. I appreciate the inspiration, thanks.

    To answer your question about my own way to passionate writing. I leave you with a short and simple essay I wrote about my take on this subject.

    I hope you don’t mind the length, it’s 800 words.

    You may copy it, use it, give it away, anything you choose; except, to alter it in any way.

    The Passion of a Good Writer,

    Writing isn’t just a carefully crafted skill set, with learned and honed techniques. Writing is an Art. It’s about ‘creative impact’, and the passion behind the words you write. To a good writer, intention is everything, the power and passion behind each and every word.

    A writer writes to be understood, and hopefully with a message to deliver. That message, that communication, is their mark and legacy with every other written piece of ‘anything’ ever written, or that will ever be written. That’s the staying power of words. They, like diamonds, are forever…

    All writing has a purpose behind it of one kind or another. The good writer creatively combines each word to fulfill their purpose and passion. Every word must resonate with conviction and feeling. The prose must flow effortlessly and deliberately towards its final intent; not just to be fully understood, but to also have an elevating effect upon their audience.

    Passion communicates, it is transcendental, and creates a distinct purpose: to motivate and inspire! This is the goal of every good writer.

    Words, like lifeless wooden building blocks can be fashioned and contrived in any manner. With searing technique and skill any writer that’s good can deliver a message, enough to be understood and hopefully even appreciated. And that’s usually, where the communication ends.

    Any writing, even technical jargon or just plain techno babble must contain passion behind the words in order to motivate and inspire its readership with the passion for, and of that ‘technical’ subject. Otherwise, they are mere regurgitators of information and knowledge, with learned techniques and honed skills thrown in for good measure.

    Not every reader gets to be impassioned by just any words; they are like a quick snack just before a really great meal. You easily remember the meal, and simply forget the snack.

    Passion has staying power and it is also generational. Every good writer that has written with passion and purpose is still widely read and greatly appreciated. They will always be read and remembered. This is the power of passionate prose.

    How much power, life, and magic do you wish to give to every word and sentence you construct? What is the ultimate purpose, goal of your message? Is it to inspire and motivate? Is it to elevate awareness and understandings? Is it to leave a beneficial and lasting impact?

    The intention behind the message is what separates a good writer, from one, that is merely good at writing and conveying an idea, thought, or feeling. The passionate purpose being the medium in which the message gets communicated. The message merges with the medium to become one. Passionate prose at it’s best.

    Intention or passion is the carrier wave of good writing. It delivers its message with passionate impact. It motivates and inspires and leads by example, for others to follow. This is the truly miraculous power of passionate writing. It empowers and elevates awareness and understandings; it also unifies common understandings of our life and the world in which we live in; it can give hope and joy, happiness and laughter to any number of its many readers. A good writer writes with this passion and purpose.

    Passion in your writing is not about being ‘obsessive’ or ‘compulsive’, writing feverishly to put down your ‘unique’ thoughts and feelings about the subject; it is directional and intentional, focused and deliberate, to create mutual understandings in any language, and within any culture.

    Good writing, passionate writing, seems to transcend all barriers. For passion speaks the truth like no other. A good writer speaks and writes the truth, passionately. He or she writes with intention and conviction of the truth. A good writer writes with personal integrity; this integrity is based on a sense of justice and freedom, this is the source of their passion.

    The written truth then, does stand the test of time for all to read. With passionate conviction and inner knowing, a good writer creates an aesthetic work of art to live on in perpetuity. Their passion and individual creativity to convey their message, elevates the ‘communication’ to another level and meaning. It then becomes everlasting.

    Critics are many, and they can say anything they want; but, they can never fault the passion behind what a good writer writing with passion writes to convey. Easily and effortlessly their chosen words flow like a flowing stream moving towards its final destination.

    We are swept away in the beauty and power of its movement. We flow along for the ride because it makes us feel good. That’s what passionate writing and being a good writer is all about, the reader. What lasting impact do we wish to leave with the reader, the one who benefits from our written creation?

  9. Rajesh says:

    You are doing a good job by educating newbie article writers like me. Although I have been granted Expert Ezine Authour, I am still a newbie. I want one thing to be cleared that in how many article dirctories should we submit a single article for maximum exposure? If it has been published in any article directory should or can we submit it in other directories for publishing.

  10. Ricardo A. says:

    Of all the tips you wrote above, one point keeps shining through,

    Passion is seen most vividly in the desire to helps others!

    Well done … and thanks!

  11. Sometimes I will trace my personal journey to the forwarded conclusion(s) – exposing my errors (and why I abandoned them)along the way. I think this helps the reader see my motivation for writing my article – and automatically exposes the passion. It also helps them see my logic … which I hope demonstrates reasons for why they should consider my points more carefully – especially if they can relate to my errors.

  12. Speaking as a person who has written articles professionally for EONS….

    Word choice is a very basic way to show passion.

    As a writer, choose juicy, descriptive words that pack a punch.

    Colorful adjectives and verbs. Action verbs.

    Vary your sentence structure and pacing.

    All these things are technical ways a writer can infuse emotion into an article. Emotion is what pulls people in and helps them experience the passion.

    I always approach writing from a write, then re-write technique. As you re-write, substitute better and more emotionally-laden words. The first draft is just to spit it out and get your basic thoughts on paper. Re-writing is for polishing.

  13. Lee Davis says:

    Article marketing and directory submissions are the ONLY way to achieve the laser-targeted traffic that’s looking for what YOU have to sell/download.
    which in turn boosts your search engines traffic, and page ranking. Because traffic is coming to your website from the articles themselves, there is an increase in sales due to customer confidence
    inspired by the article content.

    It’s that easy, really. TRY it…(the operative word being TRY. You won’t get results if you don’t put it into action…)

  14. Steve Shaw says:

    @John Counsel–Well said :)

    @Jennifer Linsdale–yes, that’s a great idea to show real life examples. It also helps with the writing. I find that any time I’m writing about a real life example the article seems to write itself, probably because I’ve been thinking about the example for a while before writing and the thoughts are pre-organized.

    @Elda Titus–Yes, reader/customer questions are my bread and butter too.

    @Tony–Good point “When you sincerely want to benefit your audience, this comes across as warmth.” I’ve never thought about it like that before, but that is so true. Thank you for that insight. I think warmth and enthusiasm are paramount to conveying passion too.

    @Patricia Erickson–Thank you Patricia, and you had asked which of my articles best targets the topic of “article marketing to produce major results for their website/business?”

    Well, kind of all of them (hopefully!), but let me pick out a few :)

    1) Article Marketing: How Your Google Ranking Impacts Your Business

    2) Local Business Owners Use Article Marketing To Dominate Google

    3) Article Writing: How To Grab Google’s Attention

    4) Website Marketing: How To Market Your Own Website

    And feel free to browse through my library of articles.

    @Charles Kaluwasha–Yes, I find it infinitely helpful to imagine myself as a teacher in front of a classroom. Thank you for that image.

    @John Lombaerde–LOL, I was wondering when someone was going to comment on the photo! :) And excellent points you make–thank you for sharing.

    @andrew zubriczky–Thank you.

    @Rajesh–You had asked “how many article directories should we submit a single article for maximum exposure? If it has been published in any article directory should or can we submit it in other directories for publishing.”

    Excellent question. For maximum exposure you should submit your article to as many directories as possible, but I totally understand that if you’re submitting manually that that can be time consuming. Consider using an automatic article distribution service like to get your greatest exposure with the least effort.

    Yes, it is perfectly fine to submit your article to more than one directory. Free reprint articles are meant to be reprinted, so you’re just speeding along the process and dramatically increasing your results when you submit to more directories.

    @Ricardo A.–Exactly, where would we be if we had no desire to help others? People can tell that by our writing, and it makes an impact.

    @Robin Calamaio–I like that idea of sharing your logic with your readers. That is an excellent teaching method, and I think it must help readers follow where you’re trying to take them with your ideas.

  15. Great site I’m happy I stumbled onto it through my friend’s blog. Going to need to add another blog to the morning routine

  16. I think the article said it all. It’s about writing as if you are speaking with a specific person or group of people in mind sharing the same interest. Writing as if you are actually speaking rather than writing. Formal writing is so boring, and when someone, like the author of this article, writes as if he/she is directly talking to me, it makes it come alive, fun, and interesting to read.
    One other thing I like to mention. Not only am I learning about how to write articles based on the information from the articles, but the articles are also an example of how they should be written. I’d like to emulate the writer’s style, it’s clear, direct, and interesting to read.

  17. Steve Shaw says:

    @Magnetic Music Notes

    Thanks so much–I really appreciate that. Yes, for myself I think it helps to write like I’m talking to someone one-on-one rather than just presenting a formal thesis! I’m glad that you are learning–it is a pleasure to interact with you, and I just wanted to let you know that you have inspired a few new article ideas for me. Thank you for that!

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