http://www.submityourarticle.com/articles/Erin-Ferree-1794 The latest quality free reprint articles from Erin Ferree at SubmitYOURArticle.com Sun, 08 Nov 2009 11:13:12 +0000 The search engines try to be good at keeping their methods of ranking websites top-secret. You never quite know exactly why such-and-so company wound up in the #1 slot and your company is way down on page 3. You wonder if it's because the search engines like it better. Or because it knows the secret handshake. So, you start doing research—and there's a lot of conflicting information out there: http://www.submityourarticle.com/articles/Erin-Ferree-1794/search-engine-optimization-44200.php Wed, 29 Oct 2008 06:50:02 +0000 The job of your logo is to communicate what your business is all about in an instant. But if you try to say too much in that instant, it's more likely that your clients and prospects will either not get the message at all or that they'll get the wrong message—and wind up pulling the wrong information out of an overcomplicated logo. http://www.submityourarticle.com/articles/Erin-Ferree-1794/logo-44198.php Wed, 29 Oct 2008 06:30:01 +0000 Picking colors for your logo can be difficult. Just how do you go about choosing appropriate colors? Everyone has favorite colors, and many people also have colors they hate. But, whether or not you personally like a color actually has little to do with its appropriateness for your business's brand. You should make your choices based on the colors that will best perform the color palette's jobs. http://www.submityourarticle.com/articles/Erin-Ferree-1794/logo-44197.php Wed, 29 Oct 2008 06:20:02 +0000 You've just launched your website, marking the end of a huge effort and the beginning of a whole new way of doing business. Now, all you have to do is sit back and wait for visitors to flood in, right? But, people have to know your site's there in order to visit. So you go over to Google and search on your field to find your business. You don't see anything on the first few pages. http://www.submityourarticle.com/articles/Erin-Ferree-1794/website-29648.php Wed, 29 Oct 2008 00:40:02 +0000 Many entrepreneurs think that the font for their business name is like a trophy wife—just there to look pretty, all perfect hair and manicure. So, they try to find a font that looks cool, often without looking at any of the features of the font itself. But, the font in your logo is a busy little element. It works 4 jobs! http://www.submityourarticle.com/articles/Erin-Ferree-1794/logo-40920.php Thu, 18 Sep 2008 20:10:02 +0000 This is a case of the icon's job description not being well written. In a perfect world, entrepreneurs love their logo icons—and personally identify with their meaning. But, that's the logo icon's last, and least important, job. First, it must do several more important jobs for your company. http://www.submityourarticle.com/articles/Erin-Ferree-1794/logo-40919.php Wed, 17 Sep 2008 03:20:02 +0000 What if your urgent problem is that you have no marketing materials for your business? Having something to market your business with is better than nothing. In some cases, it might even help you get to the next step in your brand. http://www.submityourarticle.com/articles/Erin-Ferree-1794/design-40916.php Tue, 16 Sep 2008 04:20:01 +0000 It may not seem like the story of Little Red Riding Hood has much of a parallel to your business's brand. But, a good brand can be a lot like a story. Instead of being a story of a little girl going on a journey, and overcoming different challenges, the brand is the story of how you take your customer from just learning about your business to becoming a customer. http://www.submityourarticle.com/articles/Erin-Ferree-1794/branding-40915.php Mon, 15 Sep 2008 01:50:02 +0000 I get a lot of questions from small business owners who have two major problems they solve or two services they offer in one business. I'm not really sure why this is so prevalent—but I have a feeling that it might have to do with the reluctance that a lot of small business owners feel when it comes to paring down their services or target audiences. http://www.submityourarticle.com/articles/Erin-Ferree-1794/branding-40914.php Sun, 14 Sep 2008 05:30:01 +0000 Just as a harmonized song is made up of a set of three notes, every small business's logo should be made up of three pieces of art: the icon, the font, and the color palette. These three pieces all work together, singing the same basic song, to tell your business's story. In your logo, each of them gives you an opportunity to build in meaning and symbolism. http://www.submityourarticle.com/articles/Erin-Ferree-1794/logo-40912.php Sat, 13 Sep 2008 05:30:01 +0000