http://www.submityourarticle.com/articles/Dave-Collins-198 The latest quality free reprint articles from Dave Collins at SubmitYOURArticle.com Sat, 21 Nov 2009 04:30:09 +0000 Marketing would appear to be the great buzz word of the decade. Every self-respecting business team talks about it, yet many of us aren't even sure what it is, and even more are uncertain of how they should be doing it. http://www.submityourarticle.com/articles/Dave-Collins-198/marketing-1119.php Thu, 07 Apr 2005 00:00:00 +0000 A product's life cycle is not much different from our own, yet despite our ability to cater for our own changing needs, many of us are quite oblivious to the needs of our products and software as time goes on. The concept of the Product Life Cycle is a simple one, and allows you to see where your product stands at any one time, and to assess what circumstances lie ahead, by providing the information that you need in order to react accordingly. http://www.submityourarticle.com/articles/Dave-Collins-198/life-cycle-1088.php Wed, 30 Mar 2005 00:00:00 +0000 A new word has entered our vocabulary, and is surrounded by so much hype that very few people actually have a realistic understanding of what it is - or what it isn't. PageRank is where the attention is focused today, and many companies are determined to find a means of improving their magic number. I want to be an eight, they say, as if PageRank was a dress size that they could grow into with the help of some heavy-duty calorie shots. http://www.submityourarticle.com/articles/Dave-Collins-198/pagerank-985.php Tue, 22 Mar 2005 00:00:00 +0000 Who cares about which side of the toast hits the floor first? If it's your toast, and your floor, then the answer is probably you. But fate may have a lot more than a dirty breakfast in store for you, especially when it comes to your business. http://www.submityourarticle.com/articles/Dave-Collins-198/disaster-proofing-1011.php Thu, 10 Mar 2005 00:00:00 +0000 I've been working with software on the web since 1997, and have had the pleasure of experiencing the different ideas, strategies and personalities of more than three hundred software companies. During this time, I've witnessed an astonishing mix of products, features and marketing methods - some of which have worked better than others. http://www.submityourarticle.com/articles/Dave-Collins-198/selling-online-946.php Tue, 15 Feb 2005 00:00:00 +0000 Once you've chosen where you're going to advertise, the next critical factor will be how well you know the target audience. The more information that you have to hand, the better you can tailor your content around their needs and expectations. http://www.submityourarticle.com/articles/Dave-Collins-198/advertising-918.php Thu, 03 Feb 2005 00:00:00 +0000 One of the more frightening realities of business is that in order to make money, you often have to spend it first. For many small companies, the first and most obvious option for productive spending is advertising. And for the online business, there is no shortage of options to choose from. http://www.submityourarticle.com/articles/Dave-Collins-198/advertising-906.php Mon, 31 Jan 2005 00:00:00 +0000 Like most things, the sales (and demand) for your software conform to some sort of pattern. The advantages of the product life cycle concept is that it provides a basic structure that allows you to see where you are, and what lies ahead. There are four components to the cycle; introduction, growth, maturity and decline. http://www.submityourarticle.com/articles/Dave-Collins-198/life-cycle-842.php Thu, 30 Dec 2004 00:00:00 +0000 Money may well make the world go round, but facts, details and data oil the machine that beats at the heart of it. We supposedly live in the age of information, yet many of us seem unable to use it to its full, and allow ourselves to drift along on a sea of missed opportunities. http://www.submityourarticle.com/articles/Dave-Collins-198/information-788.php Thu, 09 Dec 2004 00:00:00 +0000 Working with the web. The web is much more than an updated version of paper, and applying the same set of rules to both is a recipe for extinction. http://www.submityourarticle.com/articles/Dave-Collins-198/sell-776.php Sun, 05 Dec 2004 00:00:00 +0000