http://www.submityourarticle.com/articles/Lou-Bortone-2634 The latest quality free reprint articles from Lou Bortone at SubmitYOURArticle.com Fri, 03 Sep 2010 06:08:43 +0100 One of the very first things you learn as a Guerrilla Marketing is that EVERY contact with your customers and prospects is marketing. Each and every point of contact - from the way you answer your phone to your e-mail signature to your website to those goofy photos you posted on Facebook - makes up your personal brand. http://www.submityourarticle.com/articles/Lou-Bortone-2634/Guerrilla-Marketing-27334.php Wed, 27 Feb 2008 00:00:00 +0000 For most small businesses, all marketing is local marketing — as it should be. But even if your company is regional or national in scope, it's a good idea to "go local" to select, targeted communities. http://www.submityourarticle.com/articles/Lou-Bortone-2634/marketing-27332.php Mon, 25 Feb 2008 00:00:00 +0000 British singing sensation Amy Winehouse may be the best musical marketing story since Madonna. http://www.submityourarticle.com/articles/Lou-Bortone-2634/Amy-Winehouse-25479.php Tue, 22 Jan 2008 00:00:00 +0000 It's a dilemma that most small businesses and startups face: You must market and advertise, but you're strapped for cash. Fortunately, ideas, energy and imagination can make up for meager marketing budgets. Whether you're an established company or a nascent http://www.submityourarticle.com/articles/Lou-Bortone-2634/marketing-25037.php Sun, 13 Jan 2008 00:00:00 +0000 With the advent of broadband Internet access and the proliferation of free video hosting sites like YouTube, Blip.tv, Revver and Veoh.com, today anyone with a camcorder and an Internet connection can produce a video and share it with the world. Producing video for the Web can be a powerful marketing tool for your business. http://www.submityourarticle.com/articles/Lou-Bortone-2634/online-video-24262.php Mon, 24 Dec 2007 00:00:00 +0000 An electronic newsletter or ezine delivered by email is a great way to connect with your customers, share information and deliver news, usually for a fraction of the cost of traditional direct mail. This brief article gives you the five steps to cranking out an effective e-zine or e-newsletter. http://www.submityourarticle.com/articles/Lou-Bortone-2634/Ezine-23350.php Tue, 04 Dec 2007 00:00:00 +0000 RSS is a quick and easy way to distribute or "push" your content to subscribers. Your feeds could include product news, announcements, press releases or new blog posts. RSS also allows people to add links to your content within their own Web pages. http://www.submityourarticle.com/articles/Lou-Bortone-2634/RSS-23088.php Wed, 28 Nov 2007 00:00:00 +0000 Podcasting can be a simple and effective way to promote your business. Podcasting, in essence, sends your own radio show over the Internet. Despite the name, your audience doesn't necessarily need an iPod to receive a podcast. They can listen to podcasts on a computer or on most MP3 players. http://www.submityourarticle.com/articles/Lou-Bortone-2634/podcasting-22554.php Thu, 15 Nov 2007 00:00:00 +0000 Business networking is both an art and a science. The advent of E-Networking has opened up a new online world of “Mega-Networking.” From the proliferation of social networking sites to more structured, in-person networking groups, there have never been better opportunities for expanding your network. Here are the latest networking tips and techniques... http://www.submityourarticle.com/articles/Lou-Bortone-2634/Networking-22025.php Sun, 04 Nov 2007 00:00:00 +0000 What's a "squeeze" page and why would you want one? A squeeze web page – sometimes called a landing page – is a web page specifically designed to solicit opt-in e-mail addresses from potential customers or subscribers. Users enter their name and e-mail, typically in return for a free download such as a white paper or e-course. Here's how to build a successful squeeze page. http://www.submityourarticle.com/articles/Lou-Bortone-2634/landing-page-21568.php Thu, 25 Oct 2007 00:00:00 +0100